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sf postmortem| dec 13
ethan levy | monetization design consultant | @FamousAspect

Understanding F2P
with the 4 pleasures
FamousAspect.com
FamousAspect.com
FamousAspect.com
FamousAspect.com
one must accept F2P as valid to properly design for the business model

Understanding F2P
FamousAspect.com
FamousAspect.com
FamousAspect.com
I think game design is the process of
assembling the components that can
make up a game to produce a
desired experience in the player.

Rich Hilleman, Chief Creative Director, EA
FamousAspect.com
a mental framework to understand why players play

4 pleasures model
FamousAspect.com
the 4 pleasures model

FamousAspect.com
a framework for F2P
• Physio-pleasure
• Socio-pleasure
• Psycho-pleasure
• Ideo-pleasure

FamousAspect.com
physio-pleasure

“This has to do with the body and with pleasures derived from the
sensory organs”
FamousAspect.com
physio-pleasure

“This has to do with the body and with pleasures derived from the
sensory organs”
FamousAspect.com
physio-pleasure

“This has to do with the body and with pleasures derived from the
sensory organs”
FamousAspect.com
socio-pleasure

“This is the enjoyment derived from relationships with others.”
FamousAspect.com
socio-pleasure

“This is the enjoyment derived from relationships with others.”
FamousAspect.com
socio-pleasure

“This is the enjoyment derived from relationships with others.”
FamousAspect.com
psycho-pleasure

“Psycho pleasure pertains to people’s cognitive and emotional
reactions.”
FamousAspect.com
psycho-pleasure

“Psycho pleasure pertains to people’s cognitive and emotional
reactions.”
FamousAspect.com
psycho-pleasure

“Psycho pleasure pertains to people’s cognitive and emotional
reactions.”
FamousAspect.com
ideo-pleasure

“Ideo pleasures pertain to people’s values.”
FamousAspect.com
ideo-pleasure

“Ideo pleasures pertain to people’s values.”
FamousAspect.com
ideo-pleasure

“Ideo pleasures pertain to people’s values.”
FamousAspect.com
“Do I not destroy my enemies when I make
them my friends?”

Abraham Lincoln
FamousAspect.com
Look at the author's job title. Just
look at it. That's not a career, that's
a punishment for being an abusive
prison guard in a past life.

Ben Kuchera, Senior Editor, Penny Arcade Report
FamousAspect.com
continue the conversation
• Email: ethan@FamousAspect.com
• Twitter: @FamousAspect
• Articles, tools and templates: FamousAspect.com

FamousAspect.com

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Understanding free-to-play games with the four pleasures model