Monster Beverage 2015 Annual Presentation

MONSTER BEVERAGE CORP
FORM 8-K
(Current report filing)
Filed 01/13/15 for the Period Ending 01/13/15
Address 1 MONSTER WAY
CORONA, CA 92879
Telephone 909-739-6200
CIK 0000865752
Symbol MNST
SIC Code 2086 - Bottled and Canned Soft Drinks and Carbonated Waters
Industry Beverages (Non-Alcoholic)
Sector Consumer/Non-Cyclical
Fiscal Year 12/31
http://www.edgar-online.com
© Copyright 2015, EDGAR Online, Inc. All Rights Reserved.
Distribution and use of this document restricted under EDGAR Online, Inc. Terms of Use.

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): January 13, 2015
Monster Beverage Corporation
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of incorporation)
1 Monster Way
Corona, California 92879
(Address of principal executive offices and zip code)
(951) 739 - 6200
(Registrant’s telephone number, including area code)
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following
provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
0-18761 39-1679918
(Commission File Number) (IRS Employer Identification No.)

Item 7.01. Regulation FD Disclosure.
On January 13, 2015, Rodney C. Sacks, Chairman and Chief Executive Officer, and Hilton H. Schlosberg, Vice Chairman,
President and Chief Financial Officer, of Monster Beverage Corporation (the “Company”) will host an investor meeting to provide an
update on the Company’s business and operations at the Harvard Club of New York.
The Company’s presentation will be open to all interested parties as a live webcast at approximately 4:15 p.m. Eastern Time on
the “Events & Presentation” section of the Company’s web site at www.monsterbevcorp.com. A copy of the slides that will be used in
the meeting is furnished as Exhibit 99.1 hereto.
Item 9.01. Financial Statements and Exhibits .
(d) Exhibits
The following exhibit is furnished herewith:
Exhibit 99.1 Presentation slides.

SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf
by the undersigned hereunto duly authorized.
Monster Beverage Corporation
Date: January 13, 2015 /s/ Hilton H. Schlosberg
Hilton H. Schlosberg
Vice Chairman of the Board of Directors,
President and Chief Financial Officer

Certain statements made
in this presentation may
constitute "forward-
looking statements"
within the meaning of the
U.S. federal securities
laws, regarding the
expectations of
management with respect
to Monster’s future
operating results and
other future events
including revenues and
profitability. Monster
cautions that these
statements are based on
management's current
knowledge and
expectations and are
subject to certain risks
and uncertainties, many
of which are outside of
the control of the
Company, that could
cause actual results and
events to differ materially
from the statements made
herein. Such risks and
uncertainties include, but
are not limited to, the
following: whether and
when The Coca-Cola
Company transactions are
completed, and results
expected from them;
unanticipated litigation
concerning the
Company's products; the
current uncertaint y and
volatility in the national
and global economy;
changes in consumer
preferences; changes in
demand due to both
domestic and
international economic
conditions; activities and
strategies of competit ors,
including the introduction
of new products and
competitive pricing
and/or marketing of
similar products; actual
performance of the
parties under the new
distribution agreements;
potential disruptions
arising out of t he
transition of certain
territories to new
distributors; changes in
sales levels by existing
distributors;
unanticipated costs
incurred in connection
with the termination of
existing distribution
agreements or the
transition to new
distributors; changes in
the pri ce and/ or
availability of raw
materials; other supply
issues, including the
availability of products
and/or suitable
production facilities;
product distribution and
placement decisi ons by
retailers; changes i n
governmental regulation;
the imposition of new
and/or increased excise
and/or sales or other
taxes on our products;
criticism of energy drinks
and/or the energy drink
market generally; the
impact of proposals to
limit or restrict the sale of
energy drinks to minors
and/or persons below a
specified age and/or
restrict the venues and/or
the size of containers in
which energy drinks can
be sold; political,
legislative or other
governmental actions or
events, including the
outcome of any state
attorney general and/ or
government or quasi-
government agency
inquiries, in one or more
regions in which we
operate. For a more
detailed discussion of
these and other risks t hat
could affect our operating
results, see Monster’s
reports filed with the
SEC. Monster’s actual
results could differ
materiall y from those
contained in t he forward-
looking statements.
Monster assumes no
obligation to update any
forward-looking
statements, whether as a
result of new
information, future events
or otherwise. Safe Harbor
Statement

Coca-Cola Transaction
Overview The Coca-Cola
Company (KO) will
purchase an
approximately 16.7%
equity stake in Monster
KO will contribute its
energy portfolio to
Monster, and Monster its
non-energy portfolio to
KO Monster will become
a pure play global energy
drinks company KO will
expand the Monster
distribution relationship
in North America and
become Monster’s
preferred global
distributor Monster will
be KO’s exclusive energy
drinks partner
Transaction expected to
close end of first quarter
2015, subject to
customary conditions At
Closing, Monster will
receive a cash payment of
$2.15bn (1) (1) cash
payment includes cash
held in escrow

Overview (Cont’d)
Beginning Structure Pro
Forma S tructure KO
Public Shareholders
Monster Public
Shareholders KO Public
Shareholders Monster
Public Shareholders KO
Monster KO Monster KO
Non-Energy Monster
Energy Monster Non-
Energy Monster Non-
Energy Monster Energy
KO Non-Energy KO
Energy KO Energy
~16.7% Ownership

Rationale S ecures fully
aligned access to KO’s
leading global
distribution system and
provides opportunity to
accelerate Monster’s
international performance
Enhances route-to market
strengt h in countries
where Monster has an
existing presence
Accesses new countries
through KO’s strong
platform Adds
complementary brands
and focuses Monster as a
pure play in energy
Purchase of KO energy
brands provides scale and
platform synergies in a
range of international
geographies where
Monster currently has
limited presence More
than doubles the size of
Monster’s energy
business in a number of
international geographies,
and establishes a st rong
presence in a number of
additional countri es
Powerful balance sheet
can be used for
substantial return of
capital to shareholders
after closing

The Coca-Cola Company
Energy Portfolio
Overview * Leadi ng
portfoli o of energy
brands Achieved
~$330mm in Net Sales in
2013 Operates as a
concentrate model
International 2013 Net
Sales Source: The Coca-
Cola Company
management. Not e:
Brand portfolio also
includes BU (Papua New
Guinea), Gladiator
(Russia, Ukraine,
Turkey), BPM (Ireland),
Blackfire (Argentina) and
Nalu (Belgium). North
America Key Brands *
Key Countries NOS Burn
Full Throt tle Play +
Power Play Relentless
Mother U.S., Canada
Russia, Brazil, Spain,
Turkey, Norway, Pol and
U.S., Canada Sout hern
Africa Great Bri tain,
Germany Australia, New
Zealand Samurai
Cambodia, Vietnam,
Philippines 40% 60%

Brands Transferred From
to Monster From Monster
to The Coca-Cola
Company Concentrate
Business Model
~$330mm 2013 Net Sales
~$150mm 2013 Net Sales
New Distribution
Agreements Source:
Monster management,
management.

International Monster
Pro Forma Impact
Product Portfolio and
Geography
Standalone Monster
Source: Monster
management, The
Coca-Cola Company
management. Not e:
All figures based on
2013 Net Sales in
Dollars. North
America Pro Forma
Monster Non-Energy
Energy Energy
International North
America 93% 7%
100% 78% 22% 85%
15%

Monster Pro Forma
Impact (Cont ’d) Current
Monster Pro Forma
Monster 2013 Net Sales
2013 Operating Income
(1) 3Q 2014 Cash
Balance (2) Source:
Monster management,
management. 1. Monster
financials have been
adjusted for one-off items
such as distributor
termination expenses and
legal expenses related to
regulatory matters and
litigation concerning
Monster brand energy
drinks. Pro Forma
Monster does not include
nonrecurring charges,
credits and related tax
effects resulting from the
KO Transaction. 2. Cash
balance reflects cash &
cash equivalents as well
as short-term investments
as of third quarter 2014
balance sheet. Pro forma
cash balance includes
cash held in escrow, net
of estimat ed taxes and
estimated distributor
termination fees. ($ i n
millions) ($ in billions)
($ in billions) +9% $2.2
$2.4 $600 $ 700 + +17%
$1.0 $2.8

Beverage Landscape U.S.
Energy Drink Category at
5.5% YTD Growth is
outpacing total Beverage
category growth of 1.9%
*Source: Nielsen AMC
YTD M/E 12.27.14

Monster is leading
growth in the Energy
Category, up +9.4% vs
Total NA Energy +6.1%.
Monster has gained 1.1
share points, t o become
the #1 brand in the
Category with 35.2%
$ Share. Both NOS and
Full Throt tle are also
showing strong sales
momentum versus
previous year. Brand
Performance - Total U.S .
All Channels/Dollars
AMC Conv Food Drug
Mass incl WM $ Vol
$ Vol Year Ago $ % ? vs
Year Ago $ ? vs Year
Ago $ Share $ Share ? vs
Year Ago TNA TOTAL
NON-ALCOHOL
ENERGY 2,552,615,808
2,405,944,156 6.1%
146,671,652 100.0% 0.0
1 TOTAL MONSTER
898,976,294 821,511,634
9.4% 77,464,660 35.2%
1.1 2 TOTAL RED
BULL 879,870,751
822,769,471 6.9%
57,101,280 34.5% 0.3 3
TOTAL 5-HOUR
ENERGY 238,834,680
252,818,820 -5.5%
(13,984,140) 9.4% (1.2)
4 TOTAL ROCKSTAR
177,496,941 189,060,553
-6.1% (11,563,612) 7.0%
(0.9) 5 TOTAL NOS
93,383,687 67,560,437
38.2% 25,823,250 3.7%
0.9 6 TOTAL
STARBUCKS COFFEE
80,102,698 63,996,628
25.2% 16,106,070 3.1%
0.5 7 TOTAL AMP
51,345,650 57,554,385 -
10.8% (6,208,735) 2.0%
(0.4) 8 TOTAL
MOUNTAIN DEW
KICKS TART 50,783,318
33,140,464 53.2%
17,642,854 2.0% 0.6 9
TOTAL FULL
THROTTLE 29,997,375
28,218,057 6.3%
1,779,318 1.2% 0.0 10
TOTAL PRIVATE
LABEL 12,140,930
13,241,095 -8.3%
(1,100,165) 0.5% (0.1)
All Other 39,683,484
56,072,612 -29.2%
(16,389,128) 1.6% (0.8)
Source: AC Nielsen 13
Weeks Ending 12/27/14 -
All Measured Channels
[Convenience, Grocery,
Drug and Mass
(including Wal Mart)] All
Measured Channels
Snapshot

Brand Performance –
Total US All Channels/
Units AMC Conv F ood
Drug Mass incl WM U
Vol U Vol Year Ago U
% ? vs Year Ago U ? vs
Year Ago U Share U
Share ? vs Year Ago
TNA TOTAL NON-
ALCOHOL ENERGY
976,641,662 917,705,154
6.4% 58,936,508 100.0%
0.0 1 TOTAL
MONSTER 362,010,648
329,459,767 9.9%
32,550,881 37.1% 1.2 2
TOTAL RED BULL
282,796,380 264,300,517
7.0% 18,495,863 29.0%
0.2 3 TOTAL
ROCKSTAR 91,901,072
96,207,221 -4.5%
(4,306,149) 9.4% (1.1) 4
TOTAL 5-HOUR
ENERGY 63,068,094
67,938,933 -7.2%
(4,870,839) 6.5% (0.9) 5
TOTAL NOS 43,132,917
31,905,379 35.2%
11,227,538 4.4% 0.9 6
TOTAL MOUNTAIN
DEW KICKSTART
35,435,467 23,339,382
51.8% 12,096,085 3.6%
1.1 7 TOTAL
STARBUCKS COFFEE
29,136,707 23,339,451
24.8% 5,797,256 3.0%
0.4 8 TOTAL AMP
27,189,719 29,487,457 -
7.8% (2,297,738) 2.8%
(0.4) 9 TOTAL FULL
THROTTLE 14,738,698
13,890,459 6.1% 848,239
1.5% (0.0) 10 TOTAL
PRIVATE LABEL
9,433,406 9,889,346 -
4.6% (455,940) 1.0%
(0.1) All Other
17,798,554 27,947,242 -
36.3% (10,148,688) 0.7%
(0.5) S ource: AC Nielsen
13 Weeks Ending
12/27/14 - All Measured
Channels [Convenience,
Grocery, Drug and Mass
(including Wal Mart)] All
Measured Channels
Snapshot

Energy Category: Dollar
Share – All Measured
Channels Source: AC
Nielsen Total US All
Measured Channels – 5
Weeks Ending 12.27.14

Energy Category: Unit
Share – All Measured
Channels Source: AC
Nielsen Total US All
Measured Channels – 5

Brand Performance-
Convenience/ Dollars
Convenience $ Vol $ Vol
Year Ago $ % ? vs Year
Ago $ ? vs Year Ago
$ Share $ Share ? vs Year
Ago TNA TOTAL NON-
ALCOHOL ENERGY
1,915,261,731
1,807,087,508 6.0%
108,174,223 100.0% 0.0
1 TOTAL MONSTER
688,622,410 631,587,738
9.0% 57,034,672 36.0%
1.0 2 TOTAL RED
BULL 655,276,215
614,229,414 6.7%
41,046,801 34.2% 0.2 3
TOTAL 5-HOUR
ENERGY 166,095,394
178,275,682 -6.8%
(12,180,288) 8.7% (1.2)
4 TOTAL ROCKSTAR
134,784,995 146,958,530
-8.3% (12,173,535) 7.0%
(1.1) 5 TOTAL NOS
79,095,532 56,200,716
40.7% 22,894,816 4.1%
1.0 6 TOTAL
STARBUCKS COFFEE
59,099,886 48,754,881
21.2% 10,345,005 3.1%
0.4 7 TOTAL AMP
42,954,908 47,173,588 -
8.9% (4,218,680) 2.2%
(0.4) 8 TOTAL
MOUNTAIN DEW
21,890,362 47.3%
10,351,516 1.7% 0.5 9
TOTAL FULL
THROTTLE 24,016,462
22,686,820 5.9%
1,329,642 1.3% (0.0) 10
TOTAL PRIVATE
LABEL 10,495,946
9,524,907 10.2% 971,039
0.5% 0.0 All Other
22,578,105 29,804,870 -
24.2% (7,226,765) 1.2%
(0.5) S ource: AC Nielsen
13 Weeks Ending
12/27/14 - Convenience
Convenience Snapshot

Brand Performance –
Convenience/ Units
Convenience U Vol U
Vol Year Ago U % ? vs
Year Ago U ? vs Year
Ago U Share U Share ?
vs Year Ago TNA
TOTAL NON-
ALCOHOL ENERGY
767,172,798 720,385,480
6.5% 46,787,318 100.0%
0.0 1 TOTAL
MONSTER 294,542,623
266,564,439 10.5%
27,978,184 38.4% 1.4 2
TOTAL RED BULL
224,220,396 210,897,992
6.3% 13,322,404 29.2%
(0.0) 3 TOTAL
ROCKSTAR 67,583,965
73,272,376 -7.8%
(5,688,411) 8.8% (1.4) 4
TOTAL 5-HOUR
ENERGY 49,152,402
53,508,142 -8.1%
(4,355,740) 6.4% (1.0) 5
TOTAL NOS 36,249,778
26,135,898 38.7%
10,113,880 4.7% 1.1 6
TOTAL AMP
22,101,512 23,792,756 -
7.1% (1,691,244) 2.9%
(0.4) 7 TOTAL
STARBUCKS COFFEE
21,041,754 17,485,617
20.3% 3,556,137 2.7%
0.3 8 TOTAL
MOUNTAIN DEW
14,045,933 42.3%
5,936,507 2.6% 0.7 9
TOTAL FULL
THROTTLE 11,625,720
10,908,099 6.6% 717,621
1.5% 0.0 10 TOTAL
PRIVATE LABEL
8,736,817 8,722,997
0.2% 13,820 1.1% (0.1)
All Other 11,935,391
15,051,231 -20.7%
(3,115,840) 0.6% (0.2)
Source: AC Nielsen 13
Weeks Ending 12/27/14 -
Convenience
Convenience Snapshot

Energy Category: Dollar
Share - Convenience
Source: AC Nielsen Total
US Convenience – 5

Energy Category: Unit
Share - Convenience
Source: AC Nielsen Total
US Convenience – 5

Combined Brand
Portfolio Monster Energy
Company will now have
a portfolio of brands with
different positionings to
compete in both premium
and price segments.

Current Monster Energy
Global Distribution

Distribution of at least
one MEC brand
following KO
Transaction

Selected Market: Great
Britain Source: Nielsen
Total GB market data to
12.2.14* Tesco Express
new shelf layout Last
Last 13 Weeks 4 weeks
Energy Category Value
Growth + 3.1% + 3.9%
Monster Value Growth
+15.1% + 34.8% Monster
Value Share 12.3%
13.5% Rel entl ess Value
Growth + 7.6% - 8.0%
Relentless Value Share
6.5% 5.8% Total Monster
Energy Company 18.8%
19.3% value share
following KO transaction
10.4% 6.2% 11.1% 6.2%
12.3% 6.5% GB Market
Share Monster & KO
Brand

Source: Nielsen data
Germany retail channel
11.2.14 Grocery: Rewe
Supermarket Last Last 13
Weeks 4 weeks Energy
Category Value Growth
+ 7.7% + 5.5% Monster
Value Growth + 33.8% +
42.3% Monster Value
Share 10.4% 11.3%
Relentless Value Growth
+ 8.9% + 9.4% Relentless
Value Share 5.1% 4.9%
Total Monster Energy
Company 15.5% 16.3%
value share following KO
transaction Selected
Market: Germany 8.9%
5.3% 9.4% 4.9% 10.4%
5.1% Germany Value
Share Monster & KO
Brand

Source: Nielsen data total
Spanish Market to
11.2.14 S elected Market:
Spain Grocery: Carrefour
Maquinista, Barcelona
Last Last 13 Weeks 4
weeks Energy Category
5.7% Monster Val ue
Growth + 3.6% + 2.9%
Monster Value Share
22.5% 22.2% Burn Value
Growth + 9.9% + 8.4%
Burn Value Share 11.4%
11.8% Total Monster
34.0% value share
21.0% 11.7% 22.2%
11.6% 22.5% 11.4%
Spain Value S hare
Monster & KO Brand

Energy Category Value
Growth Monster Value
Growth Monster Value
Share Source: IRI total
Greek market data
10.31.14 Selected
Market: Greece At hens
Convenience Grocery:
AB Vasilopoulos –
Athens Last 13 Weeks +
4.4% + 26.5% 28.9%
Last 4 Weeks + 1.7%
+23.7% 29.3% 21.8%
26.9% 28.9% Monster
Value Share

Source: Nielsen data
Belgium Retail channel
to end of 10.31.14
Selected Market:
Belgium Grocery :
Carrefour, Korbeek-Lo
Last Last 13 Weeks 4
weeks Energy Category
22.1% Monster Value
Growth + 13.5% + 24.3%
Monster Value Share
8.0% 7.7% Nalu Value
Growth +16.0% + 22.2%
Nalu Value Share 9.4%
8.3% Total Monster
16.0% value share
7.2% 8.8% 7.9% 9.8%
8.0% 9.4% Belgium
Value Share Monster &
KO Brand

Selected Market: Brazil
3- Months Ending
November 2014
November 2014 Energy
Category Growth - 2.6%
- 1.6% Monster Value
Growth + 45.0% + 36.5%
Monster Value Share
5.7% 5.7% Burn Value
Growth - 0.7% - 3.5%
Burn Value Share 10.3%
10.1% Total Monster
15.8% value share
Source: Nielsen as of
11.14, All channels data
Ipiranga/AmPm Brazil
value share Monster &
KO brands 5.7 10.3 5.7
10.1 - 2.0 4.0 6.0 8.0 10.0
12.0 Monster Burn Last 3
Months Nov-14

Selected Market: Mexico
3- Months Ending
October 2014 October
2014 Energy Category
Growth + 11.2% + 9.7%
Monster Value Growth +
9.5% + 4.2% Monster
Value Share 33.5%
33.2% Burn & Gladiator
Value Growth - 35.3% -
37.1% Burn & Gladiator
Value Share 6.3% 6.3%
Total Monster Energy
Company 39.8% 39.3%
transaction Source:
Nielsen as of 10.14, All
channels data Mexico
KO brands Walmart 33.5
6.3 33.2 6.3 - 5.0 10.0
15.0 20.0 25.0 30.0 35.0
40.0 Monster Burn &
Gladiator Last 3 Months
Oct-14

Selected Market:
Australia 3- Months
Ending September 2014
September 2014 Energy
Category Growth + 1.9%
+ 1.7% Monster Value
Growth - 13.3% - 8.7%
Monster Value Share
4.6% 4.5% Mother Value
Growth + 11.7% 8.0%
Mother Value Share
17.7% 17.7% Total
Monster Energy
Company 22.3% 22.2%
transaction Source:
Nielsen as of 9.14, All
channels data
Woolworth’s Australia
KO brands 4.6 17.7 4.5
17.7 - 2.0 4.0 6.0 8.0 10.0
12.0 14.0 16.0 18.0 20.0
Monster Mother Last 3
Months Sep-14

Global Properties
Formula 1 – Factory
Mercedes Lewis
Hamilton 2014 World
Champion MotoGP –
Factory Yamaha
Valentino Rossi 9 time
World Champion Major
X Games Sponsor Team
Evil Genius - eSports

U.S. Properties Kyle
Busch Most Wi nning
Nation Wide Driver
Supercross – Factory
Kawasaki Ryan Villopoto
4-time Worl d Champion
Bellator MMA Monster
Energy Bi g Ticket Music
Festival

EMEA Properties Liam
Doran World Rally Ti tle
Sponsor MotoGP Le
Mans Title Sponsor –
GROEZROCK Festival
Meerhout, Belgium,
Europe’s Biggest Punk
and Hardcore Festival
Greg Hancock Speedway
Champion

Brazil Properties
Professional Bull Riders
Series Sponsor
Motocross Series
Sponsor F ilipe Toledo –
ASP Event Champion
Atila Abrea Stock Car

Japan Properties Toyota
Big Air Sponsor Taka –
Dominant Free S tyle
Champion Subway Take-
Over: Connecting with
20 million Commuters
Maximum the Hormone
Heavy Metal Band

Media Ken Block –
Gymkhana 7 22.8 million
views1 (all rel ated
videos) ABC “World of
X” – Integration i nto 38
Episodes Live ESPN
Cam Zink World Record
Back F lip 101 Mil lion
total YouTube Views
Source: 1 Youtube.com
as of 1.12.2015

Social Media 25 Million
Facebook Fans 4th
largest Beverage Brand
1.4 Million Instagram
Followers #3 Beverage
Brand2 2.0 Million
Twitter Followers #3
Beverage Brand1 Larger
following than Red Bull
9th largest
Beverage/FMCG Food
Brand on Facebook1 (and
we don’t buy likes)
Source:
1SocialBakers.com as of
1.12.2015 2Totems.co as
of 1.12.2015

U.S. Retail Promotions -
2015 Trimester 1 Bellator
MMA & Rampage
Jackson Trimester 2
Major Theatri cal Release
Trimester 3 Ultimate
Gaming Experience
(Tentative)

EMEA Retail P romotions
- 2015 Q1 MotoGP Q2
Formula 1 Q3 P oint
Break Theatrical Release
Q4 Ultimate Gaming
Experience (Tentative)

Japan Retail Promotions -
2015 Q4 MotoGP Q2
Music Festival Ticket
Give-Away Q3 Monster
Energy Gear Program
Late Q1 Video Game
Tie-In

Rossi: Promo to
Permanent Rossi #2
Monster SKU in One
Stop with a Rate of Sale
60% of Monster Energy
500ml. Promotional
package featuring nine-
time MotoGP World
Champion Valentino
Rossi. Launched in May
2014 as a limited time
offering. After strong
consumer acceptance,
became a permanent
SKU for EMEA Source:
Litmus to 12.7.14

New Products 1/14 5/14
Exclusive 7-Eleven 9/14
10/14 11/ 14 2/15 2/15
Packing Refresh 9/14
10/14

Solid Financial Results
22 consecutive years of
increased sales the since
acquisition of the Hansen
beverage business in
1992. Achieved $2.25
billion in net sales in
2013, up 9.0% over net
sales of $2.06 billion in
2012. For the nine
months ended September
30, 2014, achieved $1.86
billion in net sales, up
9.0% over net sales of
$1.71 billion for the same
period in 2013. Net sales
for the third quarter of
2014 increased to $636.0
million, up 7.7% from the
same quarter last year.
Net income for the third
quarter of 2014 increased
to $121.6 million, up
31.9% from the same
quarter last year.

Monster Beverage
Corporation Net Sales
($ in millions) 35.1%
CAGR to December 2013
2003 2004 2005 2006
2007 2008 2009 2010
2011 2012 2013 YTD
9/30 2013 YTD 9/30
2014 $110.4 $180.3
$348.9 $605.8 $904.5
$1,033.8 $1,143.3
$1,303.9 $1,703.2
$2,060.7 $2,246.4
$1,705.6 $1,859.3

Monster Beverage
Corporation Reported
Operat ing Income ($ in
millions) 2003 2004 2005
2006 2007 2008 2009
2010 2011 2012 2013
YTD 9/30 2013 YTD
9/30 2014 $9.8 $33.9
$103.4 $158.6 $231.0
$163.6 $337.3 $347.8
$456.4 $550.6 $572.9
$438.2 $554.6

Monster Beverage
Corporation Adjusted
Operat ing Income (“OI”)
($ in millions) Reported
OI $9.8 $33.9 $103.4
$158.6 $231.0 $163.6
$337.3 $347.8 $456.4
$550.6 $572.9 $438.2
$554.6 *Adjustments
16.5 25.0 117.9 - 2.8 -
1.8 1.1 3.5 28.7 23.9 17.5
Adjusted OI $9.8 $33.9
$103.4 $175.1 $256.0
$281.5 $334.5 $346.0
$457.5 $554.1 $601.6
$462.1 $572.1 * Adjusted
operating income is a
non-GAAP financial
measure that includes
adjustments for (1)
termination costs to prior
distributors; (2)
professional service fees,
net of insurance
reimbursements,
associated with the
review of stock option
grants and granting
practices; and (3)
expenditures related to
regulatory matters and
litigation concerning the
advertising, marketing,
promotion, ingredi ents,
usage, safety and sale of
the Company’s Monster
Energy brand energy
drinks.. 51.1% CAGR to
December 2013 * Non-
GAAP financial
measures are not
prepared in accordance
with GAAP and may be
different from non-
GAAP financial
measures used by other
companies. Non-GAAP
financial measures should
not be considered as a
substitute for, or superior
to, measures of financial
performance prepared in
accordance with GAAP.
We include these non-
GAAP financial
measures because we
believe they are useful to
investors in allowing for
greater transparency
related to our ongoing
operations. Investors are
encouraged to review the
reconciliat ion of the non-
GAAP financial
measures used to their
most directly comparable
GAAP financial
measures as provided in
the table above. 2003
2004 2005 2006 2007
2008 2009 2010 2011
2012 2013 YTD 9/30
YTD 9/30 $9.8 $33.9
$103.4 $175.1 $256.0
$281.5 $334.5 $346.0
$457.5 $554.1 $601.6
$462.1 $572.1

Monster Beverage
Net Income ($ in
millions) 2003 2004 2005
2006 2007 2008 2009
2010 2011 2012 2013
YTD 9/30 YTD 9/30
$5.9 $20.4 $62.8 $97.9
$149.4 $108.0 $208.7
$212.0 $286.2 $340.0
$338.7 $262.6 $357.9

Monster Beverage
Diluted Earnings Per
Share As adjusted for
Stock Splits 2003 2004
2005 2006 2007 2008
2009 2010 2011 2012
2013 YTD 9/30 2013
YTD 9/30 2014 $0.04
$0.11 $0.33 $0.50 $0.76
$0.55 $1.10 $1.14 $1.53
$1.86 $1.95 $1.51 $2.06

Monster Beverage
Corporation Balance
Sheet Highlights ($ in
thousands) September 30,
2014 December 31, 2013
Percentage Change Cash
and cash equi valents
$ 408,323 $ 211,349 93%
Investments: Short-term
investments $ 588,041
$ 402,247 46% Long-
term investments
$ 28,419 $ 9,792 190%
Total Investments
$ 616,460 $ 412,039 50%
Total cash and
investments $ 1,024,783
$ 623,388 64% Accounts
receivable, net $ 330,176
$ 291,638 13%
Inventories $ 205,449
$ 221,449 -7% Current
liabilities $ 370,611
$ 316,014 17% Deferred
revenue – long-term
$ 105,827 $ 112,216 -6%
Total stockholders’
equity $1,386,440
$ 992,279 40%

Monster Beverage
Corporation 3rd Quarter
Results (in millions
except per share data)
3Q13 3Q14 $590.4
$636.0 Reported Net
Sales 7.7% 3Q13 3Q14
$151.4 $189.9 Reported
Operat ing Income 25.4%
3Q13 3Q14 $92.2 $121.6
Report ed Net Income
31.9% 3Q13 3Q14 $0.53
$0.70 Reported Diluted
EPS 31.7%

Monster Beverage 2015 Annual Presentation

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Monster Beverage 2015 Annual Presentation