LinkedIn It to Win It: Using LinkedIn to Boost Your Personal Brand
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The document focuses on leveraging LinkedIn to enhance brand awareness and professional connections, particularly for credit unions. It outlines common mistakes to avoid, essential profile components, and effective strategies for utilizing LinkedIn. Additionally, it provides immediate action steps for improving LinkedIn presence and engagement.
LinkedIn It to Win It: Using LinkedIn to Boost Your Personal Brand
- 1. LinkedIn It to Win It Using LinkedIn to Boost Your Brand
- 2. Who am I? •I got my start in digital marketing seven years ago. •I live and breathe content and social media marketing. •I’ve been at Pelican over a year now. •I normally have huge curly hair. •I’m obsessed with making social media and content marketing work for credit unions.
- 3. Common LinkedIn Mistakes • No headshot / non-professional headshot • Bland or bare LinkedIn profile • Headline not optimized for search • Little or no connections
- 4. 5 Things Your Profile Needs 1. Clear, professional headshot
- 5. 5 Things Your Profile Needs 2. Strong summary and personal description
- 6. 5 Things Your Profile Needs 3. Up-to-date and information-rich job history
- 7. 5 Things Your Profile Needs 4. Relevant skills and endorsements
- 8. 5 Things Your Profile Needs 5. Recommendations and accomplishments
- 9. Using LinkedIn Effectively • Using LinkedIn means more than likes and shares. • Build your connections • Professional stalking is GOOD • Comment and participate in groups • Ask for and give recommendations
- 10. How LinkedIn Benefits Your CU •Brand awareness •Increased traffic to CU website •Enhances company culture •Showcases employees’ expertise •Increases number of job applicants
- 11. Examples of CUs on LinkedIn
- 12. 3 Things to Do A.S.A.P. Grow your connections Revamp your profile Start engaging