Linked in profile_optimization
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This document provides tips for using LinkedIn effectively. It discusses setting up an informative personal profile by including a professional headline, employment history, education, contact info, and links. The background summary should identify one's target market, services, keywords, experience, and benefits for clients. The document also recommends engaging on LinkedIn by sharing content, promoting one's own blog and website, and offering recommendations to build credibility. Finally, it notes that corporate profiles and following industry resources can further leverage LinkedIn for business and marketing goals.
Linked in profile_optimization
- 1. Laurie McCullagh WSI Digital Marketing Consultant Copyright April 2013
- 2. Why Use LinkedIn? 5 Great Reasons… • Increases personal visibility and brand awareness • Helps improve Google ranking • Source of traffic to your Website • Opportunity to promote new products and services • Strengthen customer trust
- 3. Benefits of LinkedIn Benefits to You and Your Organization: • Increases trust & credibility • Positions you as the expert • Social Media channel to promote blog posts, articles, white papers, case studies • Increase online touch points • Allows you to be top-of-mind
- 4. Personal Profile Professional Headline - Provide a succinct title and the main area of expertise - List present and past employment - List where you went to school or trained Contact Information - Make it easy for people to reach you; include phone number, address and email address - Use bullet points for easy reading - Add up to 3 URLS; Website, Blog, Portfolio Links to Your Website - LinkedIn provides quality inbound links - Permanent link to your blog - Add links to Portfolio of works
- 5. Background Summary Standard Features - Identify your target market - List specific services - Use keywords specific to your industry… - Length of time in business - WIIFM: What benefit will a prospective client expect to receive. - Use bullet points
- 6. Public Profile URL Be sure to customize your public profile URL - Click on the link to your profile beside your contact info and there is a whole other level of profile management capabilities
- 7. Profile Extras + + + Awards and Accolades - Post awards, accolades and significant achievements…It’s OK to brag a little Presentations & Marketing Materials - Add (embed) a video as some people prefer watching a video - Add Powerpoint presentations via Slideshare - Upload images or branded pdf documents - Post a whitepaper or case study
- 8. LinkedIn Activity - Promote recent blog posts and attach the link - Share articles of value relating to your industry - New product launches - New How-to videos posted to YOUR Website - Press releases with link to YOUR Website - Upcoming events, conferences - New trends in your industry - What is your competition writing about? Become a thought leader today! What can be shared with your community?
- 9. Endorsements - Take the time to add a list of main services The default display is 10, anything beyond this gets posted below and not as visible. - Don’t bother listing 30 areas of expertise, as it only makes it more difficult for people to decide what to endorse. Newest LinkedIn feature
- 10. Recommendations - Take the time to offer up a recommendation but don’t do it to with the expectation of receiving something in return. - It is perfectly acceptable to ask for a recommendation via the LinkedIn platform. - Offer to swap recommendations - Send a customized message to request as opposed to the default message. Important Credibility Factor
- 14. LinkedIn Articles & Resources • http://socialmediatoday.com/tracycgold/479022/how-use- linkedin-powerfully-10-tips-know • www.socialmediaexaminer.com/how-to-boost-engagement-on- your-linkedin-company-page • http://under30ceo.com/use-linkedin-effectively-small- businesses • http://www.inc.com/jeff-haden/9-mistakes-youre-making-on- linkedin.html?nav=next • http://mashable.com/2013/04/13/linkedin-profile-tips
- 15. WSI Profile • Internet Marketing Firm since 2000 • Certified Digital Marketing Professional for 2013 • WI Chamber of Commerce Accolades Winner 2010
- 16. THANK YOU