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Unify	In-Store	And	Online	Systems	To	
Transform	The	Customer	Experience	
#OmniSuccess	
WEBINAR	SPONSORED	BY	
Find	Out	Why	Lovesac	Chose	A	Unified	Commerce	
PlaDorm	To	Accelerate	Omnichannel	Success
#OmniSuccess	
QuesGons,	Tweets,	&	Resources		
Submit	your	
ques?ons	
here	
Download		
today’s	
resources	
Join	the	
conversa?on	
#OmniSuccess
#OmniSuccess	
Follow	This	Event	On	TwiKer	
#OmniSuccess	Retail	Touchpoints:	@RTouchPoints	
Debbie	Hauss:	@Dhauss	
NetSuite:	@NetSuite	
Branden	Jenkins:	@brandenjenkins	
Lovesac:	@lovesac	
Retail	Systems	Research:	@rsrresearch
#OmniSuccess	
About	Retail	TouchPoints	
ü  Launched	in	2007		
ü  Over	30,000	retail	subscribers	
ü  To	provide	execuGves	with	relevant,	
insighDul	content	across	a	variety	of	digital	
medium	
Sign	up	for	our	weekly	newsleQer:		
www.retailtouchpoints.com/subscribe
#OmniSuccess	
Ryan	Johnson	
Chief	OperaGng	Officer	
Lovesac		
ryan@lovesac.com	
@lovesac	
	
Steve	Rowen	
Managing	Partner	
Retail	Systems	Research	
sdrowen@rsrresearch.com	
@rsrresearch	
	
Panelists	 MODERATOR:	
Debbie	Hauss	
Editor-in-Chief,	Retail	TouchPoints	
Branden	Jenkins	
General	Manager,	Global	Retail	
NetSuite		
bjenkins@netsuite.com		
@NetSuite
Closing	The	Gap	Between	Online	
And	In-Store	
RSR	Benchmark	Report	2015	
Steve	Rowen	
		
6
The	BOOT	Methodology©	
They	sell	more	“stuff”	but…	they	also	think	and	act	
differently	than	their	compeGtors.	
Retail	Winners:	Year-over-year	comparable	store	sales	
outperform	inflaGon.	
Business	
Challenges	
Opportuni?es	
Organiza?onal	
Inhibitors	
Technology	
Enablers	
7
What’s	It	All	For?	
31%	
54%	
59%	
64%	
64%	
64%	
67%	
68%	
68%	
84%	
33%	
30%	
39%	
34%	
31%	
32%	
30%	
29%	
30%	
16%	
36%	
15%	
2%	
1%	
2%	
3%	
3%	
3%	
2%	
0%	
Emphasize	digital,	de-emphasize	stores	
Be	where	we	don’t	have	physical	stores	
Grow	into	new	markets	
Drive	sales	to	stores	
Provide	a	conGnuous	shopping	engagement	
Generate	more	sales	in	our	exisGng	markets	
Generate	new	value	creaGng	opportuniGes	
Drive	direct	sales	
Create	greater	efficiencies	in	our	exisGng	operaGons	
Build	brand	awareness	
The	Importance	Of	A	Digital	Presence	To:	
Very	Important	 Somewhat	Important	 Not	Important	
8
The	State	of	The	Union	
17%	
23%	
31%	
31%	
51%	
59%	
46%	
55%	
29%	
14%	
16%	
13%	
2%	
3%	
7%	
1%	
Replacing	legacy	POS	with	newer	omni-channel	customer	POS	
would	be	too	expensive	and	disrupGve	
We’re	aware	of	viable	customer	order	management	systems	
that	can	traverse	all	selling	channels	
Our	legacy	store	POS	system	is	holding	us	back	from	providing	
a	consistent	customer	experience	across	all	channels	
There	are	important	differences	between	in-store	POS	and	
eCom	order	management	systems	that	must	be	considered	
Retailer	SenGment	
Strongly	Agree	 Agree	 Disagree	 Strongly	Disagree	
9
14%	
17%	
28%	
26%	
24%	
34%	
38%	
41%	
Replacing	legacy	POS	with	newer	omni-channel	customer	POS	
would	be	too	expensive	and	disrupGve	
We’re	aware	of	viable	customer	order	management	systems	
that	can	traverse	all	selling	channels	
Our	legacy	store	POS	system	is	holding	us	back	from	providing	a	
consistent	customer	experience	across	all	channels	
There	are	important	differences	between	in-store	POS	and	eCom	
order	management	systems	that	must	be	considered	
Retailer	SenGment	
"Strongly	Agree"	
Winners	 All	Others	
	
For	Winners,	A	Completely	Different	Lens:		
In	Much	Sharper	Focus	
10
Universal	Accord	
18%	
20%	
21%	
41%	
48%	
45%	
53%	
46%	
52%	
47%	
30%	
26%	
28%	
5%	
5%	
7%	
1%	
5%	
1%	
We’re	happy	with	the	in-store	experience	we	currently	
provide	our	customers	
We’re	happy	with	the	online	shopping	experience	we	
currently	provide	our	customers	
The	store	experience	is	unique	from	the	digital	experience	
and	the	two	are	not	easily	harmonized	
We	have	to	do	a	beKer	job	accommodaGng	a	younger,	more	
tech-savvy	consumer	
The	store	and	the	digital	experience	must	be	brought	
together	for	a	conGnuous,	seamless	experience	
Further	SenGment	
Strongly	Agree	 Agree	 Disagree	 Strongly	Disagree	
11
It’s	A	Digital	Horizon	
24%	
47%	
23%	
6%	
12%	
32%	
46%	
10%	
More	than	75%	
25-75%	
10-25%	
Less	than	10%	
Percent	Of	Total	Sales	Influenced	By	Digital	Shopping	
Behaviors	
Today	 In	3	Years	
12
25%	
33%	
16%	
32%	
26%	
33%	
37%	
25%	
37%	
28%	
10%	
14%	
21%	
24%	
24%	
28%	
31%	
38%	
48%	
48%	
Our	compeGtors'	merging	of	physical	and	digital	offerings	is	
Customer	dissaGsfacGon	caused	by	lack	of	integraGon	
Fast	pace	of	change	in	consumer	technology	
Difficulty	differenGaGng	ourselves	from	our	compeGtors	
AccommodaGng	how	different	customer	segments	engage	
Keeping	up	with	evolving	consumer	shopping	paKerns:	social	
Customers	expect	a	seamless	experience	between	desktop,	
Consumers	are	using	mobile	as	part	of	their	shopping	
Need	to	improve	customer	service	while	holding	the	line	on	
Providing	more	ways	for	consumers	to	connect	through	our	
Top	3	Business	Challenges	In	CreaGng	A	Seamless	Customer	
Experience	
Winners	 All	Others	
But	Winners	Already	Have	A	Leg	Up	
13
The	House	Loses:	For	Now…	
30%	
35%	
5%	
25%	
19%	
40%	
26%	
46%	
37%	
35%	
3%	
10%	
17%	
21%	
31%	
35%	
35%	
48%	
48%	
52%	
Add	self-service	customer-facing	technologies	in	the	store	
"Save	the	sale"	or	"endless	aisle"	at	the	shelf	
Broaden	our	assortment	(endless	aisle,	etc.)	
Improving	the	payment	process	across	all	selling	channels	
Enhance	the	in-store	experience	with	digital	touch	points	
Focus	on	a	more	convenient	customer	experience	
Improving	cross-channel	fulfillment	capabiliGes	
More	personalized	aKenGon/service	from	our	employees	
Deeper	customer	engagement	to	drive	sales	through	
Bring	more	of	a	digital/online	experience	to	stores	
Top	3	Consumer-Facing	OpportuniGes	In	CreaGng	A	Seamless	
Customer	Experience		
Winners	 All	Others	14
11%	
23%	
24%	
31%	
34%	
35%	
36%	
48%	
57%	
HR	self-service	(scheduling,	Gme	off	requests,	etc)	
To	have	a	physical	store	that’s	as	interesGng	to	our	potenGal	
Offer	employees	training	tools	that	use	a	familiar	user-
Team	communicaGons	
Providing	richer	product	detail	informaGon	(photo,	video)	to	
Find	ways	to	make	our	store	employees	more	producGve	
Mobile	in-store	concierge	to	alleviate	some	of	the	sales	
Provide	ability	to	locate	and	sell	merchandise	from	anywhere	
Offer	store	employees	selling	&	producGvity	tools	that	are	
Top	3	Employee-Facing	OpportuniGes	In	CreaGng	A	Seamless	
Customer	Experience		
…But	Change	Is	In	The	Air	
15
Half	Empty?	Half	Full?	
7%	
12%	
12%	
20%	
29%	
43%	
55%	
55%	
52%	
65%	
63%	
53%	
36%	
34%	
35%	
15%	
8%	
3%	
Technology	training	
Selling	&	customer	service	
Cross-channel	selling	&	fulfillment	
Restocking/shelf	management	
Inventory	management	(receiving,	transfers,	etc)	
AdministraGve	tasks	(corporate	paperwork	&	processes)	
Store	Employees	Time	Spent	
Too	Much	Time	 Right	Amount	of	Time	 Not	Enough	Time	
16
The	Fast	Pace	Of	Tech	Adop?on	Is	A			
Significant	Challenge	
7%	
15%	
20%	
41%	
34%	
24%	
3%	
8%	
15%	
34%	 35%	 36%	
AdministraGve	tasks	
(corporate	paperwork	
&	processes)	
Inventory	
management	
(receiving,	transfers,	
etc)	
Restocking/shelf	
management	
Selling	&	customer	
service	
Cross-channel	selling	
&	fulfillment	
Technology	training	
Store	Employee	Time	Spent	
	"Not	Enough	Time"	
2014	 2015	
17
27%	
28%	
36%	
37%	
42%	
43%	
44%	
44%	
52%	
59%	
63%	
65%	
66%	
42%	
45%	
59%	
51%	
52%	
44%	
50%	
44%	
42%	
38%	
34%	
30%	
28%	
30%	
26%	
2%	
9%	
5%	
12%	
6%	
6%	
5%	
0%	
2%	
3%	
2%	
Store-provided	mobile	hardware	for	customers	
BYOD	management	infrastructure	for	our	employees	
Sorware	to	assign	acGons	for	specific	stores/departments	in	
Digital	displays	and	interacGve	kiosks	
Single	commerce	plaDorm	
Detachable	POS	hardware	(to	enable	line-busGng)	
Clienteling/CRM	soluGons	for	store	employees	
Enterprise-wide	payment	portal	to	handle	all	payment	types	
Store-provided	mobile	hardware	for	employees	
Modern	POS	sorware	architecture	that	is	easily	integrated	
Real	Gme	product	informaGon	across	all	channels	
Real	Gme	visibility	into	customer	acGvity	across	channels	
Inventory	insight	across	all	channels	
The	Importance	Of	Infrastructure	Technology	Enablers	
Very	Important	 Somewhat	Important	 Not	Important	
Visibility	Comes	First	
18
Winners	Are	More	Enthusias?c	
30%	
30%	
58%	
39%	
54%	
39%	
53%	
41%	
52%	
55%	
55%	
66%	
66%	
66%	
In-Store	Beacons	
Self	checkout	
Endless	Aisle	selling	capabiliGes	
Digital	receipts	
In-store	fulfillment	
KPIs	and	alerts	to	store	managers	on	mobile	
devices	and	tablets	
Employee	assisted	selling	mobile	capability	
Tech	Enabled	Features'	Importance	
(Rated	"Very	Important")	
Winners	 All	Others	19
• Address	'The	VisibiliGes'	
- Enterprise-wide	visibility	into	Inventory,	Customer,	and	Product	remains	
retailers’	top	tech	enabler	for	success	
• Modernize	POS	
- Legacy	in-store	POS	is	holding	retailers	back	from	providing	consistent	
experiences		
• Empower	Associates	
- Give	them	the	mobile	technology	and	training	for	creaGng	seamless	customer	
experiences	
Big	Takeaways	
20
2015
21
• Couches,	Beanbags,	Accessories	
• “The	Couch	For	Life”	
• 5+	Defensible	Patents	
• Ongoing	PlaDorm	InnovaGon	
• 60	“Lovesac”	Stores	>	$900	psf	
• Lovesac.com	>	20%	of	Sales	
• Steady	25%-30%	Compound	Growth	
	
	
What	Is	Lovesac	
22
60+Stores23
24
25
Lovesac
Beanbags
26
27
28
Sactionals
Couches
29
30
31
32
We	Need	to	BeQer	Understand	Customers	Expecta?ons	and	Find	New	Ways	
to	Provide	the	Experience	that	will	Define	Our	Brand	
Sales	by	Channel	with	AcGve	Customer	Count	
Developing	A	World	Class	Brand	
	35,000		
	55,000		
	75,000		
	95,000		
	115,000		
	135,000		
	155,000		
	175,000		
$0	
$50	
$100	
$150	
$200	
2013	 2014	 2015E	 2016E	 2017E	 2018E	
Store	Sales	($	in	MM)	 Web	Sales	($	in	MM)	 #	Customers	
33
Mul?ple	Touchpoints,	all	with	Opportunity	to	Deliver	
“Personalized”	Experience	that	would	Allow	Consumer	to	
Get	Closer	to	the	Brand	
Lovesac	Customer	Journey	
34
Customers	Experience	Our	Brand	Through	Countless	
Touchpoints,	Bringing	them	together	Seamlessly	is	an	
Overwhelming	Challenge		
Customer	Interac?ons	
35
Technology	Roadmap	
We	are	Aggressively	Moving	to	a	Single	Cloud	Based	
Environment	to	Reduce	Complexity	and	Make	Relevant	
Informa?on	Readily	Available	36
• Clearly	understand	customer	expectaGons	as	we	build	brand	awareness	
• Create	seamless	experiences	between	stores	and	other	channels	
• Reference	one	view	of	the	customer	across	all	of	our	touchpoints	
• Deliver	real-Gme	inventory	and	make	it	easily	available	for	sales	associates	&	customers	
• Implement	a	modern	POS	to	support	our	needs	&	our	customers	needs	
• Train,	train,	train	our	employees	on	how	to	use	new	tools	effecGvely	
• Ensure	that	everything	we	do	translates	to	mobile	
Our	Focus	–	Achieving	with	NetSuite	
37
#OmniSuccess	
Q&A	|	Panelists	 MODERATOR:	
Debbie	Hauss	
Editor-in-Chief,	Retail	TouchPoints	
Ryan	Johnson	
Chief	OperaGng	Officer	
Lovesac		
ryan@lovesac.com	
@lovesac	
	
Steve	Rowen	
Managing	Partner	
Retail	Systems	Research	
sdrowen@rsrresearch.com	
@rsrresearch	
	
Branden	Jenkins	
General	Manager,	Global	Retail	
NetSuite		
bjenkins@netsuite.com		
@NetSuite
#OmniSuccess	
Thank	You	For	Joining	Us	
View	this	presentaGon	on-demand	at:	hQp://rtou.ch/OmniSuccess

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