Outbrain & Taboola
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Outbrain is a content promotion platform that helps drive quality traffic to user content through premier publishers, allowing businesses to boost brand awareness and generate leads. Users can set up campaigns with flexible budget options and track their performance easily through a dashboard, while promoting a variety of content types. Taboola, another service mentioned, enhances content visibility and engagement by leveraging audience targeting and algorithmic recommendations.
Outbrain & Taboola
- 1. Outbrain A content promotion platform www.syscomminternational.com 079 6181 0430
- 3. How outbrain works? www.syscomminternational.com • Our content gets promoted on premier publishers & drives quality traffic to our content page. www.syscomminternational.com 079 6181 0430
- 5. 3 Steps for setting up a campaign 1 2 3 www.syscomminternational.com 079 6181 0430
- 10. Adding payment details • You pay only for clicks you receive. • You'll be charged on a regular basis as your account's spend levels increase. • At the end of every month, an invoice will be generated and posted to your dashboard. www.syscomminternational.com 079 6181 0430
- 12. Launch your campaign to: • Drive quality traffic to your site or blog • Get more leads and sales for your business • Boost brand awareness www.syscomminternational.com 079 6181 0430
- 14. Adding Content to Campaign • After you add content, click on the title or image to create new variations of that content. • The more title variations you experiment with, the better your campaign will perform. www.syscomminternational.com 079 6181 0430
- 15. Submit your great content to outbrain Links to your content appear on publisher sites Get traffic back to your site www.syscomminternational.com 079 6181 0430
- 16. Sell, without selling • Promote your own content or press coverage about your business • We accept articles, videos, infographics, slideshows, and more • No direct sale landing pages or home pages please! www.syscomminternational.com 079 6181 0430
- 17. Anything that offers informational or entertainment value to the reader, viewer, or listener. Content Outbrain Accept •Blog posts, articles, and infographics •Videos, slideshows, and podcasts •Press coverage, third-party reviews, and other earned media Content Outbrain doesn’t Accept •Home pages •Self promotional content •Direct sale landing pages •Adult content •Content with misleading advertising techniques •News content older than 14 days can not be added to outbrain. www.syscomminternational.com 079 6181 0430
- 18. Target your audience • Reach your audience on mobile, tablet or desktop • Geo-target your content by state or region • Optimize which publishers deliver the best ROI www.syscomminternational.com 079 6181 0430
- 19. Control your spend • Choose what you pay for a click on your content (CPC) • Pay only for clicks you receive • Start as low as $10 per day www.syscomminternational.com 079 6181 0430
- 20. Optimize your campaign straight from the dashboard • Analyze spend, traffic, and conversions • Easily adjust campaign settings • Launch or pause campaigns as you wish www.syscomminternational.com 079 6181 0430
- 22. What is Taboola • It recommends editorial and sponsored content across world’s most highly-trafficked sites. • It helps publishers monetize their content and drive higher engagement. • It helps people discover content they may like yet never knew existed. www.syscomminternational.com 079 6181 0430
- 23. Taboola Ad Content Example www.syscomminternational.com 079 6181 0430
- 24. Why Taboola? • Get your content noticed on top publishers sites across the globe • Target the audience that is interested in seeing your content. • Generate higher engagement rates than other forms of media. • Optimize your campaigns - complete control to start campaigns and run A/B tests. • Track spend and pinpoint the content that works best for you. • Increase traffic, build awareness and reach your goals. www.syscomminternational.com 079 6181 0430
- 26. • Define Goal • Organize campaign & piece of content • Set geographic audience • Bidding & budget recommendation • Safety bucket images • In line editing of campaign, budget, audience, content etc… www.syscomminternational.com 079 6181 0430
- 27. Safety Bucket Images www.syscomminternational.com 079 6181 0430
- 28. What type of content is not acceptable www.syscomminternational.com 079 6181 0430
- 29. Taboola’s Algorithm • It will promote your content based on your CPC and user engagement (CTR). • The more competitive your CPC and CTR are combined, the more volume your campaigns will receive. www.syscomminternational.com 079 6181 0430
- 30. How to Increase Campaign CTR • Add new content • Add title and image variations to existing URLs in the relevancy of page information • Increase CPC www.syscomminternational.com 079 6181 0430
- 31. How to increase clicks? • Target more countries • Target more platforms (desktop, tablet, mobile) • Consider creating multiple campaigns if different URLs drive different ROIs • Add more content www.syscomminternational.com 079 6181 0430
- 32. Campaign Categorization • Consider creating multiple campaigns if different platforms drive different ROIs for you - and increase your CPC for the platforms that drive more profitable traffic for you • Consider creating multiple campaigns if different countries drive different ROIs for you - and increase your CPC for the countries that drive more profitable traffic for you www.syscomminternational.com 079 6181 0430
- 33. For Publishers • Analyze the performance of your site’s Taboola widgets • See how much revenue your Taboola widgets are generating • Control the content displayed in your widgets - promote or exclude content to keep them in-line with editorial considerations www.syscomminternational.com 079 6181 0430
- 34. On-going projects • We can publish caraselle upcoming news on popular publishing websites through outbrain & taboola. • For mindfulness London we need to develop a blog/news section on site to publish the content url on publisher sites. www.syscomminternational.com 079 6181 0430
- 35. Join and Follow us: Address: Syscomm Consulting Limited 67, Loudoun Rd, London NW8 0DQ United Kingdom Contact Website: www.syscomminternational.com Email: info@syscomminternational.com Tel/fax: 079 6181 0430 www.syscomminternational.com 079 6181 0430
- 36. Thank you www.syscomminternational.com 079 6181 0430