Schema Markup
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The document explains schema markup, which is code that enhances website visibility in search engines by providing rich snippets, though it does not affect rankings. It describes three schema formats: microdata, RDFa, and JSON-LD, along with tools and plugins for generating and implementing schema markup. Users are encouraged to test their implementations with Google's Structured Data Testing Tool to validate the schema and improve click-through rates.
Schema Markup
- 1. Schema Markup How to Implement Schema Markup for Basic SEO www.syscomminternational.com 079 6181 0430
- 2. Agenda • What is schema markup • Why to use schema markup • Schema formats • Schema markup generating tools • Schema markup plugins www.syscomminternational.com 079 6181 0430
- 3. What is Schema Markup • Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. www.syscomminternational.com 079 6181 0430
- 5. Why to use Schema Markup • To increase the click-through-rate of your page for more visibility. • To improve the way of representing your page on serp results. • Schema helps search engine to find or display you content. • Markup doesn’t improve ranking, its not a ranking signal. • Rich Snippets are very interactive (photos, star ratings, price, author, etc.) to let you stand out from competition www.syscomminternational.com 079 6181 0430
- 6. Schema Markup Formats • The schema markup is available in 3 formats that are – Micro-Data Format – RDFa Format – JSON-LD Format Uses html tags & attributes Uses javascript object www.syscomminternational.com 079 6181 0430
- 8. Microdata Format • <div itemscope itemtype=”http://schema.org/Product”> • <img itemprop=”image” src=”abc.jpg” alt=”ABC”/> • <span itemprop=”name”>Your Product Name</span> • <div itemprop=”review” itemscope itemtype=”http://schema.org/Review”> Review: • <span itemprop=”reviewRating” itemscope itemtype=”http://schema.org/Rating”> • <span itemprop=”ratingValue”>5</span> – • </span> • <b>”<span itemprop=”name”>Rating Title</span>” </b> by • <span itemprop=”author” itemscope itemtype=”http://schema.org/Person”> • <span itemprop=”name”>Person Name who is giving review</span></span>, written on • <meta itemprop=”datePublished” content=”2006-05-04″>Date • <div itemprop=”reviewBody”>Person review</div> • <span itemprop=”publisher” itemscope itemtype=”http://schema.org/Organisation”> • <meta itemprop=”name” content=”Organisation Name”> • </span> • </div> • </div> www.syscomminternational.com 079 6181 0430
- 9. JSON LD Format <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Event", "name" : "Slim Whitman Tribute", "startDate" : "2013-07-06", "location" : { "@type" : "Place", "name" : "Hollywood Bowl" } } </script> www.syscomminternational.com 079 6181 0430
- 10. Rich Snippet Schema Generator www.syscomminternational.com 079 6181 0430
- 11. Add this code to review page www.syscomminternational.com 079 6181 0430
- 12. Jsonld Generator Tool • https://hallanalysis.com/json-ld-generator/ www.syscomminternational.com 079 6181 0430
- 13. Jsonld Generator Tool www.syscomminternational.com 079 6181 0430
- 14. Schema Plugins www.syscomminternational.com 079 6181 0430
- 16. Rich Snippets Plugin www.syscomminternational.com 079 6181 0430
- 22. Google Structure Data Testing Tool (SDTT) www.syscomminternational.com 079 6181 0430
- 25. Summary • Generate schema code through tools for showing up the review, products, breadcrumbs, with your site result on search engine. • Paste the schema code on page you want to show up on search result. Or Install the plugin in cms & develop the code for schema • Run the test with Google SDTT tool for schema validation. • Increase the CTR of your web pages & increase the traffic on your site. www.syscomminternational.com 079 6181 0430
- 26. Join and Follow us: Address: Syscomm Consulting Limited 67, Loudoun Rd, London NW8 0DQ United Kingdom Contact Website: www.syscomminternational.com Email: info@syscomminternational.com Tel/fax: 079 6181 0430 www.syscomminternational.com 079 6181 0430
- 27. Thank you www.syscomminternational.com 079 6181 0430