Hone - Pilot Program Overview
- 1. Hone Products • Single Poll • Multi-Part Quiz — Ex. Teen Vogue Spring Look (Demo) • Multi-Part Vote-Off Campaign Added Features • Email Data Entry • Sweepstakes Entry • Custom Post-Interaction Pages KPIs • visits • new visits • completion rate • share rate • email sign up rate Pilot Program Overview Hones are visual questions optimized for cross-platform and mobile engagement. Hone for Editorial To Increase Engagement, User Acquisition Use Hone Questions as single polls, personality quizzes, and vote-off campaigns. Create everyday content, special monthly features, or one-time campaigns that give readers a reward, i.e. personality assessments, product or lifestyle recommendations, a chance to win prizes.
- 2. Hone Products • Single Sponsor Poll — Ex. BRIDES Honeymoon Quiz (Demo) • Single or Multi-Sponsor Quiz — Ex. Thrillist Lunch Quiz • Single or Multi-Partner Vote-Off Campaign — Ex. GQ Style Wars (Demo) Added Features • Email Data Entry • Email Marketing • Sweepstakes Entry • Affiliate Link Buttons • Custom Post-Interaction Pages KPIs • visits • completion rate • share rate • affiliate link clicks • email sign up rate • purchase rate via promo code Hone for Sales To Increase Revenue from Sponsorships/Partnerships Offer sponsored Hone Questions and Quizzes to Brands and Advertisers. Offer readers exclusive savings from Brands and Advertisers for answering Hones. Pilot Program Overview Hones are visual questions optimized for cross-platform and mobile engagement.
- 3. Hone Products • Hone Interactive Ad Unit — Ad Unit Overview, here. Added Features • Email Data Entry • Email Marketing • Sweepstakes Entry • Custom Post-Interaction Pages KPIs • views • click rate • completion rate • email sign up rate • purchase rate via promo code Hone for Advertising To Increase Banner Ad Click-Through & Conversion Rates Offer Brands and Advertisers the Hone Interactive Ad Unit as a Banner Ad. Offer readers exclusive savings from Brands and Advertisers for answering Hones. Pilot Program Overview Hones are visual questions optimized for cross-platform and mobile engagement.
- 4. Hone Products • Single Polls • Perception Surveys • Single or Multi-Partner Vote-Off Campaign — Ex. GQ “Essentials” Awards (Demo) Added Features • Email Data Entry • Email Marketing • Sweepstakes Entry • Affiliate Link Buttons • Custom Post-Interaction Pages KPIs • visits • new visits • completion rate • share rate • affiliate link clicks • email sign up rate Hone for Product Integration To Improve Site Offering, Build Voting/Feedback into Site, and Add Value for Advertisers/Partners Curate Readers’ Choice Awards or on-going shoppable Favorites sections. Poll readers on Editor/Blogger Picks. Offer Sweepstakes and Giveaways for answering Hones. Pilot Program Overview Hones are visual questions optimized for cross-platform and mobile engagement.