Section a copy
Download as PPTX, PDF0 likes35 views
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that use rhetorical questions, persuasive language, and emotive language to appeal to parents of Year 6 and Year 11 students. The Year 7 ad will emphasize academics and statistics while the sixth form ad discusses future opportunities and university. The target audiences are parents and students from local areas around the school, ranging in demographics from middle to working class. The campaign message is to promote the school as a good place to learn and develop where students will be happy and well cared for.
Section a copy
- 1. Section A: Proposal William Wallace
- 2. Aims and Objectives The main aims of the campaign is to attract new students to the school, to get them to come in for open days to join Year 7 and Year 12. The advertising campaign will show off the school and how good it is academically this will attract both parents and students. The campaign will make the school appeal to the parents of the Year 6 students to make them want to come to the open days for joining Ringwood in Year 7, and for the Year 12 adverts they also have to appeal to students as well as parents. We’re going to achieve these aims and goals through the radio advert we will produce and then broadcast to local radios, both adverts will start with a rhetorical question this will hopefully grab the attention of the audiences, the Year 7 advert will include many statistics for parents followed by a lot of persuasive language this will attract parents because they will be thinking about their kids and wanting them to do well in life. The sixth form advert will have more emotive language and more mention of the future/university, this will engage both students and parents more by reminding them about the child’s future and maybe use quotes from past students who have gone to higher education or quotes from influential famous people. Both adverts will also include any achievements we have as a school or any exceptional statistics.
- 3. Target Audience Our audience for the Year 7 open day advert will be parents and students, they will most likely be from the local area around Hampshire/Dorset and the kids will likely be from feeder schools, the Year 6 student audience will most likely be either mainstream or explorer on the 4cs psychographic scale. Mainstream because they might just be following trends of going to Ringwood because their friends are and they want to fit in, or explorer because they want to learn something new. The parents will most likely from the same as the kids to either follow trends or some might want to try the school because they’ve heard good things. The audiences will be split into two, one for year 6 students and their parents, and the year 11 students and their parents. It will be split because for the sixth form advert we will want to appeal to the student more than the parents which is why there will be separate audiences. Our target audience is both genders and ages of 12 year olds for the year 7s, 16 year olds for the sixth form advert, and parents/guardians from ages likely from around late 30s – early 50s. On the 4cs demographic scale they will most likely be from B – E because it is a public school, and in the local area the is some high end houses and also council estates which results in a wide range of people being included in the target audience.
- 4. Campaign Message The aim of the campaign is to show off the school and attract anyone who was thinking about coming to the school already or who lives in the local area with kids who are in either Year 6 or 11 who are looking for schools. The message is that the school is a good place to learn and develop, and for the parents to know that the child will be in good care, learn a lot and be happy at the school. With this advertising campaign we want the target audience to come to the school for the open days for either joining sixth from or the secondary school, and for the parents to be attracted and interested too so they will also think the school is a good place to go and think it’s a good idea to send their kids there.