2015 HubSpot Keynote Address Recap
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The document discusses updates and features of the HubSpot platform, including support for multiple languages and enhancements to content management and marketing tools. It emphasizes the importance of optimizing content for marketing effectiveness and introduces add-ons for ads, predictive lead scoring, and reporting to improve ROI and streamline processes. The overarching message is that modern selling focuses on partnerships and understanding customer needs while leveraging technology for efficiency.
2015 HubSpot Keynote Address Recap
- 2. What does inbound mean?
- 5. direct mail junk mailvs.
- 8. THE NOT-SO-GOOD NEWS We expected them all to use the product in English.
- 9. The HubSpot Platform now supports five new languages. Japanese, French, German, Portuguese and Spanish.
- 10. I’ve picked SIX new things to share with you.
- 11. 6!
- 12. The problem with most content management systems: too much focus on MANAGEMENT not enough on MARKETING
- 13. Optimize Your Content For Search & Conversions.
- 14. The Problem With Most Content Editors: WYSIWYG (What You See Is What You Get) :-)
- 15. WYSISWYG (What You See Is Sometimes What You Get) :-( The Problem With Most Content Editors:
- 16. What You See! Is What It Is
- 17. What You See! Is What It Is We call it WYSIWII (pronounced wizzy-weeeee!)
- 19. $
- 20. We want to make the Internet safer so we’re calling for “HTTPS Everywhere.” (Oh, and we’re starting to use SSL as a ranking signal)
- 21. How to enable SSL support in the HubSpot Website Platform
- 23. HubSpot Website $100/month or $300/month add-on! Not just content management, content marketing.
- 24. 5!
- 25. Too many ads are irritating and inane.
- 26. Is there such a thing as inbound-y ads?
- 27. Two Types Of Inbound-y Ads Satisfy expressed need
- 28. Amplify engaging content Two Types Of Inbound-y Ads Satisfy expressed need
- 29. (Content Marketing Institute) 80% of B2B marketers use at least one paid channel.
- 30. (A stat we made up but feel pretty good about) Of them are not confident about the ROI.99%
- 31. Managing paid channels can be complicated.
- 33. The HubSpot Ads Add-On
- 35. Creating an Ad
- 36. Source: Content Marketing Institute Measuring ROI
- 37. HubSpot Ads $100/month add-on! Put your money where your metrics are.
- 38. 4!
- 39. How do you separate a good lead from a bad lead?
- 40. Humans are really good at seeing patterns.
- 41. Humans are really good at seeing patterns. Especially ones that don’t exist.
- 46. Why not leave the hard-core computing to the computers?
- 48. Automagically create a custom lead scoring formula based on data. (it’s science!)
- 50. Predictive Lead Scoring Included in HubSpot Enterprise! Stop Guessing. Start Knowing.
- 51. 3!
- 52. Step 1: Log into marketing tools. Step 2: Log into CRM. Step 3: Open many tabs. Step 4: Curse. Step 5: Export and import some data. Step 6: Make sacrificial offering to Excel. Step 7: Cancel dinner plans.
- 53. Marketers should spend less time reporting the numbers and more time making the numbers.
- 54. The HubSpot Reporting Add-On
- 55. Choose from 20+ commonly used reports
- 56. Fine. But what if I want to make my own custom report?
- 57. You can easily build a report from scratch.
- 59. Drag & drop reports to build a custom dashboard
- 60. Reporting Add-On $200/month! Spend Less Time Reporting. More Time Growing.
- 61. Not just content management, content marketing. Put your money where your metrics are. Stop guessing, start knowing Spend less time reporting. More time growing. HubSpot Website HubSpot Ads Predictive Lead Scoring HubSpot Reporting
- 62. 2!
- 63. SALES.
- 64. TODAY’S SELLING is about a partnership, not a power struggle.
- 67. The Problem with Prospecting…
- 68. PROSPECTS
- 70. PROSPECTS
- 72. PROSPECTS
- 73. PROSPECTS
- 75. The Problem with Research… Photo: Wikipedia
- 76. INSIGHTS
- 77. INSIGHTS
- 78. INSIGHTS
- 80. The Problem with Connecting… Photo: Seattle Municipal Archives on Flickr
- 81. CONNECTIONS
- 82. CONNECTIONS
- 83. CONNECTIONS
- 84. CONNECTIONS
- 86. The Problem with Following Up…
- 87. SEQUENCES
- 88. SEQUENCES
- 89. SEQUENCES
- 90. SEQUENCES
- 91. Kristen Wyatt Opened Your Email “Saw This, Thought of quantify.ly”
- 92. Kristen Wyatt Is viewing “Pricing Page”
- 94. The Problem with Meetings…
- 95. MEETINGS
- 96. MEETINGS
- 98. +
- 99. Ads Blogging Website Pages Social SEO Calls-to-action Landing Pages Email 2.0 Scoring Sidekick Analytics CRM REPORTING
- 100. 1!
- 101. CONNECT Gives your company a unified view of the customer.
- 103. Included in both our marketing and sales products. CONNECT
- 105. hubspot.com/new