Stream Marketing and Content Automation – Drive Actions Drive Results
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The document discusses the importance of stream marketing and content automation in driving consumer engagement and actions. It emphasizes the need for relevant and impactful content rather than mere popularity, advocating for crowd-sourced trending content to enhance effectiveness. Ultimately, it highlights the shift towards an 'age of relevance' in marketing strategies.
Stream Marketing and Content Automation – Drive Actions Drive Results
- 1. Twitter @chasemcmichael @infinigraphchase.mcmichael@infinigraph.com http://blog.infinigraph.com.“Stream Marketing & Content Automation – Drive Actions Drive Results”
- 2. Activity Streams AREnow serious marketingEvery 20 years, a new widespread form of enterprise collaboration has been adopted
- 3. Your customer’s Feed is the Key
- 4. Twitterverse – Lots of tools
- 5. Choose wisely with a planTools do not create action strategies, consumer engagement does
- 6. Consumers demand relevanceDrinking from social media fire hose -- are we entering Facebook Fatigue?
- 7. When a post goes EPIC
- 8. Got influence?Influence is not based on popularity, but on impact within a given market
- 9. Tweet - 2 - ClicksCustomers know what they like…
- 10. The Steam Is NOT YOUR inboxThe stream is like a stock ticker not an e-mail inbox
- 11. Posts with High clicks – good for repostING970 Clicks584 ClicksDon’t fear your feed, multi-posting works
- 12. Strategically Posting Drive Action
- 13. Does Steam Marketing work?“Thanks to InfiniGraph… Complex.com received 30% more traffic” Aleksey Baksheyev, Director of Technology Complex Media, Inc.
- 14. Keep It simple stupidQuality breeds Quantity – focus on action
- 16. Life is not about being liked its about being effective
- 17. ContentConsumptionGraphThe Content Stream by InfiniGraphWhat is the health of your feed?BeforeAfter The challenge is knowing what to put in your feed!
- 18. What is Social IntelligenceSocial Intelligence is:Deriving relevance from consumer actions around content interaction and others who have in common connections through the Social Graph
- 19. Customers are the Best Source
- 20. Crowd-sourced relevance Connect with those who are most active around similar brands and have friends connected to you
- 21. Crowd-Sourced Trending ContentFeed your Feed with crowd sourced trending content
- 22. Value in a FollowA Facebook fan has no value.Getting a Facebook fan to do something does.
- 23. ActIONbased on relevanceTop content sources Relevant consumer activity Ranked consumersYields Actionable:Content - Keywords
- 24. Connections - InsightsTheProblemBe relevant to target consumers“…we are heading into the "age of relevance" which moves beyond search…” Peter Bordes
- 25. Empowering TargetingWithout engagement, you won’t be moving the needle on the metrics that really matter Can social targeting increase engagement?Short Answer -Yes
- 26. Take AwayCrowd sourced content interaction provides greater relevanceThe right content drives the greatest interaction “Own your content space”Reposting works with a little social intelligence
- 27. Twitter @chasemcmichael @infinigraphchase.mcmichael@infingraph.comwww.infinigraph.com http://blog.infinigraph.com. All rights reserved.Thank you!