Real Time Trends in Ads - Creating Intelligent Social Ads
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Infinigraph leverages social graphs to help brands enhance ad engagement by identifying trending content in real-time. The platform offers tools for creating social ads, measuring engagement through metrics like clicks and likes, and allows easy reposting of relevant content to boost follower interaction. The process involves simple steps such as account creation, content selection, and publishing, with notable improvements in click-through rates reported.
Real Time Trends in Ads - Creating Intelligent Social Ads
- 1. "InfiniGraph uses social graphs to show you which content will drive the most engagement in your ads." Analyze · Automate · Activate Chase McMichael - CEO InfiniGraph Seth Wiener – CRO/COO InfiniGraph Kence Anderson – Director of Ad Products
- 2. INTELLIGENCE CONTENT SCALING Ad Networks Cloud Ad/App Content delivery Brand Web Site Intelligence Facebook page House Ads Mobile In Apps Curation 3rd party or Partner site Social Mass
- 3. AGILE MARKETING InfiniGraph provides brands what's hot and scale in real-time
- 4. WHAT YOUR GOING TO GET • How to increase content engagement? o InfiniGraph/Flite Ad Component o ads/apps/landing pages/websites • What’s Trending Content? o Hypecuration what's relevant o Most relevant content based on crowd action • Now, Creating a Social Ad in real time 300 X 250
- 5. Facebook Landing Tab Example of trending content within a Facebook Landing tab
- 6. Mobile Trending content on mobile device
- 7. Step #1 Create an account. Optional Facebook connect: In the event Facebook is not working please use standard login http://smo.infinigraph.com/portal/mainMenu.html
- 8. Step#2 Main Interface of a brands trending content Search on NHL or add a brand
- 9. Step#3 Trending Content around the NHL Content with the Greatest Interaction is positioned at the top of the list, and has the greatest level of relevance with your followers/clients
- 10. RSS Feed This is an example of a Flite Trending Content Component
- 11. RSS Feed This is an example of an RSS feed in Flite Standard RSS Feeding
- 12. Step#4 Measurement We measure through Clicks,Re-tweets and Likes to gauge relevancy
- 13. Thank You Chase McMichael – InfiniGraph Chase.mcmichael@infinigraph.com @infinigraph @chasemcmichael Seth Wiener – InfiniGraph seth.wiener@infinigraph.com @socialnetworkkk Kence Anderson – Flite kence.anderson@flite.com
- 14. Step#5 Post Relevant Trending Content The content that is most relevant can be re-posted and Fed into Ad’s App’s and Applications to increase follower engagement
- 15. Step#6 RSS Activation Click the box next Require feed approval to activate RSS capabilities
- 16. Step#7 Once the Box is checked and the RSS box turns orange you can begin to Publish relevant content
- 17. Step#8 Edit Function You have the ability edit the message and when you deliver it as well as removing it from your feed
- 18. Step#9 Publish Post Once you have decided what to re-post you are one click away
- 19. Step#10 Remove Posts One click to remove posts that no longer are relevant
- 20. RSS Feed This is an example of an RSS feed in XML using Google Plus. Mozilla, Safari and Explorer provide rich text
- 21. RSS Feed This is an example of a Flite Component RSS feed
- 22. Influencers The people who are most engaged with your brand via Facebook and Twitter
- 23. FB Affinities These are the other brands your followers are also engaged with on Facebook and this provides you
- 24. How to add a new brand It is very easy to add a brand, by clicking on A a brand then filling in at least two of the three fields. Request are processed within 24-48 hours 1 2
- 25. CONTACT INFORMATION Chase McMichael – InfiniGraph • sales@infinigraph.com • @infinigraph • @chasemcmichael Seth Wiener – InfiniGraph • sales@infinigraph.com • @socialnetworkkk Kence Anderson – Flite • kence@flite.com • @kenceanderson
- 27. EXAMPLE OF AFFINITIES WITHIN HYPERCURATION Other relevant content that your followers engage with
- 28. Twitter Affinities These are the other brands your followers are also engaged with on Twitter
- 29. Intelligent Trending Content scales Engagement within Social Display Ads "InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! " Dan Woolsey - Director of Business Operation NBC
- 30. Activate RSS Feed 1. Check Box 2. Choose what you want to re-post 3. Check content and edit if needed 4. Decide where you want to post content 5. Decide when you want post to be release intra-day or Saturday or Sunday 6. Click Publish 7. Content will appear within
Editor's Notes
- #8: Three steps easy to get started and can be accomplished with your Facebook login or standard InfiniGraph log in feature
- #9: Once you are logged into the system and type a brand into the search field, this is the first screen you see.
- #13: Our proprietary machine learning algorithm calculates a score based on these factors. Content that has the highest level of engagement receives the highest score