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We Analytics for SharePoint Intranet Portals
We Analytics for SharePoint Intranet Portals

Boosting Productivity Through
Successful,
Engaging SharePoint Portals
Joel Oleson

Yarin Negri
Director of Marketing
Intlock

Web Analytics | Portal Collaboration | User Engagement
We Analytics for SharePoint Intranet Portals

Webinar Agenda
 Introduction
 Boosting Productivity Through Successful, Engaging

SharePoint Portals

 Engagement Demonstration
 Summary and Q&A

Web Analytics | Portal Collaboration | User Engagement
#SPme
We Analytics for SharePoint Intranet Portals

Webinar Housekeeping
 Webinar Recording
 Talk to us on twitter:
 #SPMetrics
 @CardioLog
 @joeloleson
 Questions?

Web Analytics | Portal Collaboration | User Engagement
#SPme
We Analytics for SharePoint Intranet Portals

About Intlock
 Founded in 2005; Office in Boston, MA
 Microsoft Gold Certified Partner
 Over 8 years of experience in web analytics
 Wide target market with divers industries, such as: financial services,

telecommunication, entertainment and others

 Provides products for SharePoint Online, 2013, 2010, 2007 and 2003
 Worldwide distributers and partner program

Web Analytics | Portal Collaboration | User Engagement
#SPme
We Analytics for SharePoint Intranet Portals

Building a Stronger Portal Environment

Evaluate

Enhance

Monitor
We Analytics for SharePoint Intranet Portals

Meet Joel Oleson
SharePoint Joel @joeloleson
• First SharePoint admin
• #1 SharePoint influencer by Forbes
columnist
• Voted most popular SharePoint blogger
• Epic Traveler at TravelingEpic.com:
Speaking and traveling in over 140
countries
“Most connected guy in SharePoint”

#SPme
We Analytics for SharePoint Intranet Portals

Agenda
• The Mission and Purpose
• The Difference is the Destination
• The Destination
• The Strategy
• The Crew
• The Success
We Analytics for SharePoint Intranet Portals

The Mission
• What are the goals?
• What resources are required to achieve
the goals
• How will you determine and measure
success or failure
We Analytics for SharePoint Intranet Portals

Internet Evolution
We Analytics for SharePoint Intranet Portals

AIIM Infographic,
based on
2012 & 2013 Survey
built for Salient6.com
We Analytics for SharePoint Intranet Portals

Harsh Reality
Feel they have only achieved
a basic deployment
compared to their
original ambitions...

#SPme
We Analytics for SharePoint Intranet Portals

Provide and Pray

Although social technologies are employed by 70
percent of organizations…
Gartner, Inc. said that most social collaboration
initiatives fail because they follow a worst
practice approach of "provide and pray," leading
to a 10 percent success rate.

#SPme
We Analytics for SharePoint Intranet Portals

Engaging Ideas…. Shared from SPYam

Brand It
• Company brand and culture
• Responsive web design
• Simple navigation: Easiest place to start for a search or
browse
• User-contributed ideas
• Scorecards and dashboards, IT uptime, project status
• Favorites

#SPme
We Analytics for SharePoint Intranet Portals

Engaging Ideas…. Shared from SPYam

Content is King
•
•
•
•
•

Classifieds
Cafeteria menu
Quick poll or survey
Quotes and tips
Most popular/top-rated/most visited—Bubbled-up
content search roll-up
• Data mine the most popular links and expose content

#SPme
We Analytics for SharePoint Intranet Portals

More Engaging Ideas…. Shared from SPYam
Marketing Campaigns
•CEO blog/video
•Highlights featured articles
•Official and department and market/RSS/subscription-based news
•Public press releases
•Community/social feeds/company twitter feed
•Employee of the month/ featured employee
•Benefits/ employee discounts
•Games: Find Easter egg, match employee to name, Dilbert / XKCD Comic

#SPme
We Analytics for SharePoint Intranet Portals

More Engaging Ideas…. Shared from SPYam
Compelling Features and Widgets
• People search / expert finder / phone number list
• World clock / stocks / weather

Company Content

• Employee-centric content which impact employee life cycle such as
important forms, payroll links, reimbursements and opinion polls.
• Policies
• Online services/tools/apps
• Fun/interesting
• Culture reflected
• Dynamic content/navigation/relevant contextual personalized /
personal KPI dashboard
• Make it everyone’s home page
We Analytics for SharePoint Intranet Portals

Predictive Search
We Analytics for SharePoint Intranet Portals

Global Navigation and Notifications

“Feature Bar” built by Darin Dickey, Lance and Jared Buttars

Notifications example from CRN Solutions

#SPme
We Analytics for SharePoint Intranet Portals

Easy-to-Use Navigation

#SPme
We Analytics for SharePoint Intranet Portals

Mobile-Responsive Design

http://responsivesharepoint.codeplex.com/

#SPme
We Analytics for SharePoint Intranet Portals

Featured Articles,
Events and Blogs

Leader Boards and Trends
CEO Blog, Chats

Likes & Comments
Predictive Results

Featured Apps
We Analytics for SharePoint Intranet Portals

SharePoint Leader Board
We Analytics for SharePoint Intranet Portals

Team + Skills is Critical

It’s not possible to piece together a first-rate intranet that
informs and motivates employees and increases productivity
and sharing unless you have the staff to design, develop,
deploy, write, manage, and govern. It’s not fair to ask a tiny
team to take on an endeavor as great as designing and
managing an intranet, even if you are “simply deploying” an
out-of-box solution.

-

Norman Nielson

“Top Intranet Reports 2013”

#SPme
We Analytics for SharePoint Intranet Portals

Out of Box = Not an Engaging Intranet
Plan for design customization and development to make
SharePoint work well for your organization.
It’s a misconception that any out-of-box product will be great
for an organization; such products typically require
considerable design and development work.
Indeed, you might need to hire external resources to help
with development.

- Norman Nielson Report 2013

#SPme
We Analytics for SharePoint Intranet Portals

Engage With Community
We Analytics for SharePoint Intranet Portals

Web Analytics | Portal Collaboration | User Engagement
#SPMet
We Analytics for SharePoint Intranet Portals

Dedicated Web Analytics Solution Designed for
SharePoint

Web Analytics | Portal Collaboration | User Engagement
We Analytics for SharePoint Intranet Portals

Monitor

Web Analytics | Portal Collaboration | User Engagement
#SPMet
We Analytics for SharePoint Intranet Portals

Dedicated Web Analytics Solution Benefits
A large
selection of
reports for
SharePoint

Display
reports with
SharePoint
Web Parts
Report drill
down - from
site collections
to single
documents

Real-time
reporting
(Analysis
Center)
JavaScriptbased tracking
Utilization of
historic IIS logs

Advance SDK
Customization

Web Analytics | Portal Collaboration | User Engagement
We Analytics for SharePoint Intranet Portals

Dedicated Web Analytics Solution Designed for
SharePoint

Web Analytics | Portal Collaboration | User Engagement
We Analytics for SharePoint Intranet Portals

Collaboration & Engagement Tools Illustration
Message Bar

Profile and usage based

Martha, register to the new product marketing webinar sign up

Behavioral Targeting

Web Analytics

Profile and usage based

Advanced User Segmentation
Integration with Active
Directory, SharePoint Profiles,
SharePoint Groups and other
organizational structures and
databases

Seamless integration with
SharePoint’s 2013, 2010,
2007, 2003 and SharePoint
Online Tree Structure, content
and user metadata, as well as
with Microsoft Dynamics CRM
and SalesForce

Web Part Usage Reports

Hi Martha,
Hi Martha,
What do you need in order to
What do you need in order to
achieve your individual goals?
achieve your individual goals?

Voice of Customer

Profile and usage based

Web Analytics | Portal Collaboration | User Engagement
We Analytics for SharePoint Intranet Portals

Dedicated Web Analytics Solution Designed for
SharePoint

Web Analytics | Portal Collaboration | User Engagement
We Analytics for SharePoint Intranet Portals

Our End-user Customers were able to…

* Over the course of a year

Web Analytics | Portal Collaboration | User Engagement
We Analytics for SharePoint Intranet Portals

Our Administrator Customers were able to…

* Over the course of a year

Web Analytics | Portal Collaboration | User Engagement
We Analytics for SharePoint Intranet Portals

Collaboration & Engagement Tools Key Features
 Segmentation & personalization capabilities
 User, group, geo-location and usages content-based
 Active Directory, SharePoint profiles and group support
 Satisfaction & educational polls
 Personalized Message Bar
 Prebuilt customizable survey templates
 CRM integration with 2-way data flow
 Business driven – user friendly

James, did you find what you were
looking for?
Yes – I did
Partially – not everything
No – I did not
Elaborate:

Web Analytics | Portal Collaboration | User Engagement
We Analytics for SharePoint Intranet Portals

Collaboration & Engagement Tools Benefits
 Engage your audience and collect user feedback – improve site ROI
 Easily design and implement – drive portal collaboration
 Get real-time user feedback – increase corporate productivity
 Discover what your portal users think – empower innovation
 Identify the challenges your users face – leverage gasification
 Make your audience feel valued – expand portal usability
 Expand your community and individual ownership – encourage visibility

Web Analytics | Portal Collaboration | User Engagement
We Analytics for SharePoint Intranet Portals

What can engagement do for you?

For SharePoint 2013, 2010, 2007, 2003 and SharePoint Online

Web Analytics | Portal Collaboration | User Engagement
We Analytics for SharePoint Intranet Portals

Q&A
Visit us at www.intlock.com – free trial and personal demo
Tweet with us at: @cardiolog

#SPmetrics

Join our readers at blog.intlock.com
Email: info@intlock.com

Web Analytics | Portal Collaboration | User Engagement

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Boosting Productivity Through Engaging Portals

  • 1. We Analytics for SharePoint Intranet Portals
  • 2. We Analytics for SharePoint Intranet Portals Boosting Productivity Through Successful, Engaging SharePoint Portals Joel Oleson Yarin Negri Director of Marketing Intlock Web Analytics | Portal Collaboration | User Engagement
  • 3. We Analytics for SharePoint Intranet Portals Webinar Agenda  Introduction  Boosting Productivity Through Successful, Engaging SharePoint Portals  Engagement Demonstration  Summary and Q&A Web Analytics | Portal Collaboration | User Engagement #SPme
  • 4. We Analytics for SharePoint Intranet Portals Webinar Housekeeping  Webinar Recording  Talk to us on twitter:  #SPMetrics  @CardioLog  @joeloleson  Questions? Web Analytics | Portal Collaboration | User Engagement #SPme
  • 5. We Analytics for SharePoint Intranet Portals About Intlock  Founded in 2005; Office in Boston, MA  Microsoft Gold Certified Partner  Over 8 years of experience in web analytics  Wide target market with divers industries, such as: financial services, telecommunication, entertainment and others  Provides products for SharePoint Online, 2013, 2010, 2007 and 2003  Worldwide distributers and partner program Web Analytics | Portal Collaboration | User Engagement #SPme
  • 6. We Analytics for SharePoint Intranet Portals Building a Stronger Portal Environment Evaluate Enhance Monitor
  • 7. We Analytics for SharePoint Intranet Portals Meet Joel Oleson SharePoint Joel @joeloleson • First SharePoint admin • #1 SharePoint influencer by Forbes columnist • Voted most popular SharePoint blogger • Epic Traveler at TravelingEpic.com: Speaking and traveling in over 140 countries “Most connected guy in SharePoint” #SPme
  • 8. We Analytics for SharePoint Intranet Portals Agenda • The Mission and Purpose • The Difference is the Destination • The Destination • The Strategy • The Crew • The Success
  • 9. We Analytics for SharePoint Intranet Portals The Mission • What are the goals? • What resources are required to achieve the goals • How will you determine and measure success or failure
  • 10. We Analytics for SharePoint Intranet Portals Internet Evolution
  • 11. We Analytics for SharePoint Intranet Portals AIIM Infographic, based on 2012 & 2013 Survey built for Salient6.com
  • 12. We Analytics for SharePoint Intranet Portals Harsh Reality Feel they have only achieved a basic deployment compared to their original ambitions... #SPme
  • 13. We Analytics for SharePoint Intranet Portals Provide and Pray Although social technologies are employed by 70 percent of organizations… Gartner, Inc. said that most social collaboration initiatives fail because they follow a worst practice approach of "provide and pray," leading to a 10 percent success rate. #SPme
  • 14. We Analytics for SharePoint Intranet Portals Engaging Ideas…. Shared from SPYam Brand It • Company brand and culture • Responsive web design • Simple navigation: Easiest place to start for a search or browse • User-contributed ideas • Scorecards and dashboards, IT uptime, project status • Favorites #SPme
  • 15. We Analytics for SharePoint Intranet Portals Engaging Ideas…. Shared from SPYam Content is King • • • • • Classifieds Cafeteria menu Quick poll or survey Quotes and tips Most popular/top-rated/most visited—Bubbled-up content search roll-up • Data mine the most popular links and expose content #SPme
  • 16. We Analytics for SharePoint Intranet Portals More Engaging Ideas…. Shared from SPYam Marketing Campaigns •CEO blog/video •Highlights featured articles •Official and department and market/RSS/subscription-based news •Public press releases •Community/social feeds/company twitter feed •Employee of the month/ featured employee •Benefits/ employee discounts •Games: Find Easter egg, match employee to name, Dilbert / XKCD Comic #SPme
  • 17. We Analytics for SharePoint Intranet Portals More Engaging Ideas…. Shared from SPYam Compelling Features and Widgets • People search / expert finder / phone number list • World clock / stocks / weather Company Content • Employee-centric content which impact employee life cycle such as important forms, payroll links, reimbursements and opinion polls. • Policies • Online services/tools/apps • Fun/interesting • Culture reflected • Dynamic content/navigation/relevant contextual personalized / personal KPI dashboard • Make it everyone’s home page
  • 18. We Analytics for SharePoint Intranet Portals Predictive Search
  • 19. We Analytics for SharePoint Intranet Portals Global Navigation and Notifications “Feature Bar” built by Darin Dickey, Lance and Jared Buttars Notifications example from CRN Solutions #SPme
  • 20. We Analytics for SharePoint Intranet Portals Easy-to-Use Navigation #SPme
  • 21. We Analytics for SharePoint Intranet Portals Mobile-Responsive Design http://responsivesharepoint.codeplex.com/ #SPme
  • 22. We Analytics for SharePoint Intranet Portals Featured Articles, Events and Blogs Leader Boards and Trends
  • 23. CEO Blog, Chats Likes & Comments
  • 25. We Analytics for SharePoint Intranet Portals SharePoint Leader Board
  • 26. We Analytics for SharePoint Intranet Portals Team + Skills is Critical It’s not possible to piece together a first-rate intranet that informs and motivates employees and increases productivity and sharing unless you have the staff to design, develop, deploy, write, manage, and govern. It’s not fair to ask a tiny team to take on an endeavor as great as designing and managing an intranet, even if you are “simply deploying” an out-of-box solution. - Norman Nielson “Top Intranet Reports 2013” #SPme
  • 27. We Analytics for SharePoint Intranet Portals Out of Box = Not an Engaging Intranet Plan for design customization and development to make SharePoint work well for your organization. It’s a misconception that any out-of-box product will be great for an organization; such products typically require considerable design and development work. Indeed, you might need to hire external resources to help with development. - Norman Nielson Report 2013 #SPme
  • 28. We Analytics for SharePoint Intranet Portals Engage With Community
  • 29. We Analytics for SharePoint Intranet Portals Web Analytics | Portal Collaboration | User Engagement #SPMet
  • 30. We Analytics for SharePoint Intranet Portals Dedicated Web Analytics Solution Designed for SharePoint Web Analytics | Portal Collaboration | User Engagement
  • 31. We Analytics for SharePoint Intranet Portals Monitor Web Analytics | Portal Collaboration | User Engagement #SPMet
  • 32. We Analytics for SharePoint Intranet Portals Dedicated Web Analytics Solution Benefits A large selection of reports for SharePoint Display reports with SharePoint Web Parts Report drill down - from site collections to single documents Real-time reporting (Analysis Center) JavaScriptbased tracking Utilization of historic IIS logs Advance SDK Customization Web Analytics | Portal Collaboration | User Engagement
  • 33. We Analytics for SharePoint Intranet Portals Dedicated Web Analytics Solution Designed for SharePoint Web Analytics | Portal Collaboration | User Engagement
  • 34. We Analytics for SharePoint Intranet Portals Collaboration & Engagement Tools Illustration Message Bar Profile and usage based Martha, register to the new product marketing webinar sign up Behavioral Targeting Web Analytics Profile and usage based Advanced User Segmentation Integration with Active Directory, SharePoint Profiles, SharePoint Groups and other organizational structures and databases Seamless integration with SharePoint’s 2013, 2010, 2007, 2003 and SharePoint Online Tree Structure, content and user metadata, as well as with Microsoft Dynamics CRM and SalesForce Web Part Usage Reports Hi Martha, Hi Martha, What do you need in order to What do you need in order to achieve your individual goals? achieve your individual goals? Voice of Customer Profile and usage based Web Analytics | Portal Collaboration | User Engagement
  • 35. We Analytics for SharePoint Intranet Portals Dedicated Web Analytics Solution Designed for SharePoint Web Analytics | Portal Collaboration | User Engagement
  • 36. We Analytics for SharePoint Intranet Portals Our End-user Customers were able to… * Over the course of a year Web Analytics | Portal Collaboration | User Engagement
  • 37. We Analytics for SharePoint Intranet Portals Our Administrator Customers were able to… * Over the course of a year Web Analytics | Portal Collaboration | User Engagement
  • 38. We Analytics for SharePoint Intranet Portals Collaboration & Engagement Tools Key Features  Segmentation & personalization capabilities  User, group, geo-location and usages content-based  Active Directory, SharePoint profiles and group support  Satisfaction & educational polls  Personalized Message Bar  Prebuilt customizable survey templates  CRM integration with 2-way data flow  Business driven – user friendly James, did you find what you were looking for? Yes – I did Partially – not everything No – I did not Elaborate: Web Analytics | Portal Collaboration | User Engagement
  • 39. We Analytics for SharePoint Intranet Portals Collaboration & Engagement Tools Benefits  Engage your audience and collect user feedback – improve site ROI  Easily design and implement – drive portal collaboration  Get real-time user feedback – increase corporate productivity  Discover what your portal users think – empower innovation  Identify the challenges your users face – leverage gasification  Make your audience feel valued – expand portal usability  Expand your community and individual ownership – encourage visibility Web Analytics | Portal Collaboration | User Engagement
  • 40. We Analytics for SharePoint Intranet Portals What can engagement do for you? For SharePoint 2013, 2010, 2007, 2003 and SharePoint Online Web Analytics | Portal Collaboration | User Engagement
  • 41. We Analytics for SharePoint Intranet Portals Q&A Visit us at www.intlock.com – free trial and personal demo Tweet with us at: @cardiolog #SPmetrics Join our readers at blog.intlock.com Email: info@intlock.com Web Analytics | Portal Collaboration | User Engagement

Editor's Notes

  • #2: {"5":"<number>\n","44":"Web parts\n- IIS Logs import\n<number>\n","34":"Web parts\n- IIS Logs import\n<number>\n","1":"<number>\n","7":"<number>\n","2":"<number>\n","3":"<number>\n","4":"<number>\n"}