Working to a brief
- 1. WORKING TO A BRIEF By Jack Tanner
- 2. The Development and planning process of working to a brief • My original idea and why I had to change • My new idea • Type of brief • How the development went
- 3. Planning • Meetings with client • Questionnaire • Changes made
- 4. First draught (title screen)
- 5. Second draught (title screen)
- 6. Final draught (Title Screen)
- 7. Before • Based in Cardiff, KSJ Knitwear has over 35 years experience in ladies knitwear and woven clothing. The company was formed in 1973, by its current M.D. Mr Kal Ojla and has grown into a very successful corporation that is becoming recognised as one of the fastest growing and leading UK importers; supplying major UK high street stores and retail multiples. We are an international supplier of women's clothing under our brand labels of Akal collection, Amoretti, Elizabeth Scott and Lauren Taylor. • Our customers are provided with a comprehensive service package which includes: • Product design and development - our 'in house' team of 10 designers is constantly researching the market and developing fresh and innovative ideas. • Merchandising department. • Storage capacity of up to 60,000 sq,ft in our headquarters in Cardiff. • Production of outstanding quality ladies knitwear, woven and leisurewear garments at exeptional value. • Distribution of finished products, marketing, packaging, either direct to the retailer or warehouse.
- 8. After • KSJ has over 35 years of experience in ladies knitwear and woven clothing • We are one of the fastest growing and leading UK importers • Brands include - Akal, Amoretti, Elizabeth Scott and Lauren Taylor • Customer satisfaction
- 9. Research Screen shot taken from T.K.Maxx website – a high street clothing company. Below is a screenshot from Levis.com
- 10. Some Examples of things that I did
- 12. END