Article
- 1. Vintage crow recently released a promotional video for themselves starring each of the members; Zakk Muller (lead guitarist), Andre Ruffell (rhythm guitar and vocals) and Sam Levell (drum- mer) created by amateur film maker Jack Tanner – young hot shot straight out of The Henley College’s CM department (creative media). 'Rock and Roll', 'Heavy Metal' words that for some of us mean great music, going to gigs and partying till the break of dawn, but what about those playing the mu- sic? This promotional video from the promising you talent out of a small town Southwest of London called Maidenhead. Through this video we see what it takes to be a small band trying to get up into the high flying music scene and a little bit of the journey they have taken from winning battle of the bands in Maidenhead 2011. The short film gave an interesting insight into Vintage Crow, a band very well known around the Maid- enhead area, often playing gigs in the surrounding area of Reading and even London, so there is already a considerable following behind this promotional video. The fans of Vintage Crow snapped up the idea of a promotional video and by the looks of it couldn't wait to be in- volved themselves as we see many interviews with different fans ranting and raving about how Vintage crow will end up going somewhere and how they enjoy their music and the people in the band which really does show their popularity among the ‘metal heads’ of Maidenhead. The shots used trough out the video show a lot of live footage to really liven up the video as well as having hard hitting rock on roll music in the background to really try and take the audience there, to show the audience what Vintage Crow do to try and make it, and what does life look like from behind the smaller stages and venues of Reading, Maidenhead and London. Another element that I did not expect to see was that the video contained small scattered bits of humor which made the video much more interesting to watch and keep the audience chuckling. Yet the rock and roll element is kept in the video throughout making it a thoroughly entertaining watch. Typically ‘Ladish’ behavior is dis- played throughout the video, shown by the way the members talk along with some of the shots used which shows that the most likely audience to watch this video would be a male audience although gender isn’t really focused on in the video showing that they are trying to appeal to all rather than one select group. Through out the video we hear a lot of Vintage Crow tracks, some of which like ‘Magpie’ are quite well known around Maidenhead, along with other not as well-known tracks such as ‘Asteroid central’ and ‘Story Of Troubles’, which really gets their music out there for other to experi- ence because until now their music has been a bit more underground with people only tending to hear their music live as opposed to re- cordings. Nostalgic feelings are often experienced in the promotional video such as seeing local venues like the Hobgoblin, a small rocker pub in Maidenhead that is getting more and more popular in recent months with a very strong foothold in the Maid- enhead metal scene. We can see throughout the video that their primary audience are young rockers who want to see what the local band life is like, many of whom are probably in amateur bands as well. we see this through the language used in the video which uses slang words a younger audience is more likely to understand, but also gives off a very laid back attitude in a way that gives off a less serious aura to the audience which helps them get to know the band more. Overall the video was a success and can be found on YouTube, Vintage Crow’s Facebook and twitter ac- counts, There is rock and roll, live footage, interviews and all you need to learn about local bands on the brink of making it. I highly recom- mend you take the 5 minuets out of your day to gain an insight into what small local bands have to do on a daily basis to get a foot in the door of the cutthroat world that is the mod- ern music industry.