lesson-8-principlesofvisualmessageanddesignusinginfographics.pptx
- 1. EMPOWERMENT TECHNOLOGIES LESSON 8: Principles of Visual Message and Design using Infographics
- 2. What Exactly is an Infographic? Information graphics or infographics are used to represent information, statistical data, or knowledge in a graphical manner usually done in a creative way to attract the viewers attention. Infographics make complex data become more visually appealing to an average user. An effective infographic grabs your attention and keeps it just long enough to deliver an important message or teach you important information. A well-known example would be simple yet effective road signs. Widescreen adds drama to graphics and images.
- 4. PARTS OF AN INFOGRAPHIC THE CONTENT This includes the text, statistics, time frames and references. THE KNOWLEDGE This refers to the facts and conclusions to convey the overall message or story. THE VISUAL This refers to the colors, graphics and icons used in designing the
- 5. PRINCIPLES IN CREATING INFOGRAPHICS BE UNIQUE One of the most important aspects of designing an effective infographic is to make it engaging and memorable with a unique twist on something that everyone can relate to. You need to design something unique that will capture the attention of the audience you are seeking to draw in. Using something unexpected in an ordinary bar graph, for instance, will draw interest and get your point across.
- 7. KEEP IT SIMPLE Even though you want to shoot for interesting and unique, don’t throw in so much detail and extraneous information that the audience is overwhelmed by everything going on in your infographic Remember that in today’s busy world, so much information is available that when people see too much to digest and comprehend quickly, they are probably going to turn away or click somewhere else because it looks too complicated to be worth their time.
- 9. BE CREATIVE AND BOLD For a truly impactful design that gets your message across, it’s important to make sure that your main message is bold and obvious. It also needs to be creative enough to just give it that special little twist. You can perhaps use shapes or images in place of some of the letters or words to emphasize meaning. Simple, bold creativity is your key to grabbing attention quickly and getting your message across with effective infographics.
- 11. LESS IS MORE Keeping your text minimal will most likely produce more impact than a page full of words. Your goal is to entice them to stop scrolling and look at your infographic. An effective image will grab the attention of the audience with something as simple as an effectively displayed word that makes them stop and read the important information below it. audience, make your statement, and entice them to Remember that you want to capture the attention of your click “share”. Make sure your message gives them some piece of interesting information that will not be easily forgotten.
- 13. THE FORTUNE IS IN THE FORWARDING The final and most important thing you want from an effective infographic is a simple way for people to share it with their friends. Be sure to include links reminding people that they want their friends to enjoy the information they have just found. Make sure that forwarding can be done in only a couple of clicks. If it gets too complicated, most people will close the box and move on to something else. Never forget that your biggest harvest of unique visitors and audiences will come as everyone passes your infographic around with the magic of internet forwarding.
- 16. The Types Of Charts Most Commonly Used In Infographics 1. Pie chart 2. Bar graphs 3. Column graphs(easiest way to compare data) 4. Line charts
- 18. IMPORTANCE OF INFOGRAPHICS Can easily catch your audience attention Can increase your brand awareness Can make your content really viral Can increase your search marketing results Can increase your subscribers and followers Portable and easily embeddable Can make your content more understandable Can expand beyond digital marketing Position you as an expert