Finding Focus In A 24-7 Networked Environment
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The document discusses the transition from the industrial age to a networked environment, emphasizing the importance of adapting organizational strategies to incorporate social media in alignment with mission goals. It highlights the complexities faced by nonprofit organizations and advocates for collaborative approaches that embrace openness and communication. The document also offers practical social media strategies, encouraging nonprofits to leverage tools for engagement and relationship-building.
Finding Focus In A 24-7 Networked Environment
- 1. FindingIn the 24-7Networked Environment1Photo by http://www.flickr.com/photos/margolove/
- 2. 1) Explore the shift from the industrial age to the networked environment and how it affects your association.2
- 3. 2) Identify ways to develop a networked strategy that includes social media and aligns with your organizational mission. 3
- 4. 4Social Media?My plate is already Full.
- 5. 5How can I Add one more thing?
- 6. 6I don’t have Timeto play on Facebook or Twitter?Photo by http://www.flickr.com/photos/tonivc
- 7. 7Our members aren’t on social media
- 8. 8How did we get here?
- 9. 9
- 10. 10New industries, products, social classes, cities & villages, travel & communication
- 11. 11FrederickWinslow TaylorFather of Scientific Management
- 12. 12Efficiency = new business religion
- 13. 13The Birth of the Normal Workday
- 14. 14Typical nonprofit organizational chart
- 15. 15Small staff associations like this
- 16. 16Or like thisPhoto by http://www.flickr.com/photos/adaptivelabs//
- 17. 17Nonprofit associations birthed for a CauseAdvocacyEducationPromote Industry GrowthPhoto by http://www.flickr.com/photos/loomstudio/2202200250/sizes/o/
- 18. 182nd Half Of 20th Century Npfts Increase in professional staff Success = staff & budget growthPhoto by http://www.flickr.com/photos/tobanblack/3705183552/
- 19. 19Our orgs became more complexIncreased role of structure & design = more silos, authority, controlPhoto by http://www.flickr.com/photos/photonquantique/
- 20. 20The more COMPLEX we became as nonprofit associations,the more WORK we had to doPhoto by http://www.flickr.com/photos/zooboing
- 21. 21Complexity and desire to control… led to scramble for resources.
- 22. 22You have too much to do because you do too much
- 23. 23The birth of the Internet & Social Networking
- 26. 26Nature ripe with network examplesHivePhoto by http://www.flickr.com/photos/krayker/
- 27. 27Nature ripe with network examplesHerdPhoto by http://www.flickr.com/photos/krayker/
- 28. 28Nature ripe with network examplesPackPhoto by http://www.flickr.com/photos/ucumari/
- 29. 29Nature ripe with network examplesTribePhoto by http://www.flickr.com/photos/ucumari/
- 30. 30Networked Nonprofit Thinks DifferentlyFlat OrganizationsShared ResponsibilityInformation SharingExtreme CollaborationFlexibility
- 31. 31Networked Nonprofit Thinks DifferentlyCooperationMany voices on behalf of the orgAbundance MentalitySocial Capital & Reputation
- 32. 32Working Wikily: Finding BalanceTRADITIONALCentralizedFirmly ControlledPlannedProprietary1-Way CommunicationNETWORKEDDecentralizedLoosely ControlledEmergentPublic2-Way CommunicationWhere Is Your Nonprofit Association?Monitor Institute: “Working Wikily: How Networks Are Changing Social Life” http://workingwikily.net
- 35. 35Social Network – Hubs w/ InfluencersTieConnection
- 37. 37Focus on CoreAssociation’sMission & GoalsPhoto by http://www.flickr.com/photos/36291048@N06/3389124067/
- 38. 38AnalyzePrograms & ServicesPhoto by http://www.flickr.com/photos/96914972@N00/403830495/
- 39. 39We Can’t Be Open 24-7!Outside judges socialness on openness, authenticity, ability toconnect and share Photo by http://www.flickr.com/photos/thetruthabout/2779411275//
- 40. 40Who Should Manage ItEveryone And AnyoneDon’t Silo or Department ItPhoto by http://www.flickr.com/photos/thetruthabout/2779411275//
- 41. 41Use New Social ToolsHelp you do what you’re already doing
- 42. 42Use New Social ToolsSchedule Meetingsmeetingwizard.comdoodle.com
- 43. 43Use New Social ToolsVideo Conferencingskype.com
- 44. 44Use New Social ToolsCollaboration
- 45. 45Use New Social ToolsCommunicate, File & FilterGetting Organized In Google Era By Douglas C. Merrill
- 46. 46Social Media StrategyAligns With Your Mission & Goals
- 47. 47Social Media StrategyAligns With Your Mission & Goals
- 49. 49Social Media StrategyListenBe informed re public opinionTrack conversationsand trendsIdentify influencers
- 50. 50Social Media StrategyListenBuild relationshipsCorrect misinformationView negative comments as opportunities
- 51. 51Social Media StrategyListenTwitter (using filters)Google Alerts (blogs & comments)Facebook (set lists)
- 53. 53Social Media StrategyEngageShift from messaging to conversation startersAct as conduits of conversations
- 54. 54Social Media StrategyEngageAct as conduits of conversations
- 55. 55Social Media StrategyEngageLet them speak on your association’s behalf
- 56. 56Social Media StrategyEngageTwitter, Blog Comments, eCommunities, Facebook
- 57. 57Social Media StrategyShare Social ContentMove content from behind membership firewallsMake content easy to shareGive your content social lifeDon’t assume your content is thatunique
- 58. 58Social Media StrategyShare Social ContentUse social media widgets on your websiteOld website, consider WordPress for your websiteIdentify your influencers andconnect with them
- 59. 59Social Media StrategyShare Social ContentWordPress or eBlogger BlogsYouTubeFlckrTwitterFacebookBlogTalk Radio
- 60. 60ResourcesDiminished Democracy: From Membership To Management In American Civic Life by Theda Skocpol
- 61. Getting Organized In Google Era by Douglas Merrill
- 62. The Networked Nonprofit by Beth Kanter & Alison H. Fine
- 63. Working Smarter: Informal Learning In The Cloud by Jay Cross & Friends1) Explore the shift from the industrial age to the networked environment and how it affects your association.61
- 64. 2) Identify ways to develop a networked strategy that includes social media and aligns with your organizational mission. 62
- 65. Contact Information:Jeff HurtDirector, Education & Engagement, Velvet Chainsaw ConsultingPhone: 214.941.4330E-mail: jhurt@velvetchainsaw.comWebsite: http://velvetchainsaw.comConnecting Great Ideas and Great People
Editor's Notes
- #20: In late 19th & 20th century, the solution to increased complexity was to increase role of structure & design. More complex managed systems Silos, crisp specification of roles Lines of authority, communication & control