March 2010 Dovia Presentation
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The document discusses the evolving role of social media in volunteer engagement, highlighting the shift from passive content consumption to active participation among users. It emphasizes the importance of cultivating connections and understanding online communities to effectively engage volunteers across various demographics. The presentation also shares best practices and encourages organizations to leverage social media to enhance their volunteer initiatives.
March 2010 Dovia Presentation
- 1. Flickr: Robert S. DonovanSocial Media and Volunteer EngagementDenver Directors of Volunteers in AgenciesMarch 30, 2010
- 2. YouTube:“xplanevisualthinking”XPLANE | Visual thinking
- 3. Flickr: Garry - www.visionandimagination.comWho am I??
- 8. FlickrCayusa
- 10. TwitterFlickrSlideShareDeliciousYou can find me on:Google BuzzYouTubeGoogle WaveBloggerLinkedInFacebook
- 12. Web 2.0 GameWeb 2.0
- 14. Facebook
- 15. MySpace
- 16. YouTube
- 17. Twitter
- 18. Who is on Social Networking?Your GoalsFlickr: espresso marco
- 19. GoalsDefine Web 2.0Explore the impact of Social NetworkingShare best practices and learn from case studiesIdentify opportunitiesfor volunteer engagementCreate a social media plan for your organizationFlickr: espresso marco
- 20. Have No FearView thispresentation online:www.slideshare.net/jfixlerView the e-handout online:www.scribd.com/jfixlerFlickr: timsamoffFlickr: timsamoff
- 22. What is ?“Nobody hangs around in the ‘publish and browse’ Internet anymore. Increasingly people prefer to participate in a new generation of user-fabricated communities where users engage and co-createwith their peers.”-Wikinomics by Don Tapscott and Anthony D. Williams, p. 38Flickr: loic_hay
- 23. Web 1.0Content DistributionOrganizational IdentityBinary RelationshipExamples:Websites
- 24. E-newslettersFlickr: Obi Juan Kenobi
- 25. Web 2.0Content CollaborationIndividual IdentityCommunal RelationshipExamples:Blogs
- 26. Facebook
- 27. Wikipedia
- 29. Web 1.0
- 30. Web 1.0
- 31. Web 2.0
- 32. Web 2.0
- 33. Web 2.0
- 34. That’s called a Social Map!Facebook app: Friend Wheel
- 35. That’s mySocial Map!Facebook app: Friend Wheel
- 36. That’s mySocial Map!Facebook app: Friend Wheel
- 37. The social map has always existed…Now we can put it to work for us.Flickr: jenjoaquin
- 38. Values of the Social WebCreationCommunicationCollaboration
- 39. RSSWidgetsSocial NetworkingChat RoomsMessage BoardsPodcastsVideo SharingPhoto SharingBloggingMicro- BloggingKey Social Platforms(Universal McCann, 2008)Flickr: James Thorpe
- 40. Checking InAny questions?From Twitter?Flickr: Pragmagraphr
- 41. Fact:FACT:Your volunteers are sharing their skills and passions onlineFlickr: sndrv
- 42. (Universal McCann, 2008)(Universal McCann, 2009)
- 43. It’s not just young people!Flickr: Swansea Photographer
- 44. Nearly 40% of Facebook users are over 35(insidefacebook.com, 2010)
- 45. Opportunities for Volunteer EngagementIn 2009:35 to 54 year-old demographic grew 328.1%55+ grew 922.7%The 25 to 34 year-old population on Facebook is doubling every 6 months(iStrategyLabs.com)Flickr: cubicgarden
- 46. What does this mean for volunteer engagement professionals?Flickr: EagleXDV
- 47. CultivateYour ConnectionsFlickr: alles-schlumpf
- 48. Opportunities for Volunteer EngagementThey’re involvedStatisticsYou know themThey know youFlickr: Meredith Farmer
- 49. Opportunities for Volunteer EngagementCultivate relationships around their passions, interests, and skillsFlickr: hien_it
- 50. Let them share their gifts with youOpportunities for Volunteer EngagementFlickrmisterymoor
- 51. Meet your friends’ friendsOpportunities for Volunteer EngagementFacebook app: nexus.ludios.net
- 52. Opportunities for Volunteer EngagementShorten Feedback LoopsFlickr: elmada
- 53. Social Networking SitesUse “software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.” (Wikipedia)Examples:
- 54. Some social networking sites you should know about
- 55. Best PracticesFlickr: Andrew Feinberg
- 56. Let your volunteers lead the way!Flickr: transCam
- 57. A Note On Authenticity"Any organization interested in leveraging communities on MySpace and Facebook must learn about them firsthand… You will come across as clueless and wooden if you try to make a big splash in either place before you really understand their culture of interaction.”(Chronicle of Philanthropy, “Special Report: Face Time.” 1/25/2007)Flickr: Telstar Logistics
- 58. The “Crowded Bar” theory of doing business on FacebookFlickr: Kay McDonald
- 59. Organizational Identity Individual Identity Flickr: GroovymarlinFlickr: tati.ana
- 60. Set Your GoalsFlickr: Antonio Martínez
- 61. Knowing the technology’s limitationsFlickr: Rosino
- 62. Engage them in a conversation“Remember that you are the host and your goal is to seed interesting discussions not hog the limelight.”–Larry Blumenthal, Open Road AdvisorsFlickr: Marc Wathieu
- 63. Start Small and ExperimentFlickr: BONGURI
- 64. Don’t abandon Web 1.0!Web 2.0 is not a replacement for Web 1.0;it’s a supplement!Flickr: Куртис Перри
- 65. Types of Social Media Interventions:Flickr: Txanoduna
- 67. Integrating Social MediaHow can you incorporate Web2.0 into the initiativesyou are already planning?Flickr: ansik
- 68. The Low Hanging FruitFlickr: ashley rose,
- 69. How can you meet your volunteers, where they are, and help them to leverage their passions for your cause?Flickr: dasistdasende
- 73. Share their donationAsk your volunteers to:Flickr: timsamoffFlickr: timsamoff
- 75. Case studiesCreating a Campaign:Flickr: Great Beyond
- 76. @createthegood Thanks for the RT! We appreciate all the help we can get - we are a volunteer driven organization.Do you have memories of volunteering at The Giving Factory in Horsham? We'd love 2 hear your memory on our Facebook wall: http://ow.ly/18N4XTwitter:@c2cPhillyWe R in need of adult volunteers next week to help pack R Horsham warehouse & unload at W. Conshy. Contact briand@cradlsetocrayons.org.We are once again accepting orders from our partners, and volunteers have been busily packing them all day! Consider volunteering with us.Tweet to recruit volunteers!Sports rained out this weekend in SE PA? Use time 2 clean out UR kid's closet & donate unused & outgrown items. We provide receipts 4 taxes.
- 78. Ladder of EngagementInstigatorsCreateEvangelistsAskSpreadersShareParticipant TypeDonorsMoneyHappy BystandersListenInvolvement/RelationshipFlickr: cambodia4kidsorg
- 79. 90%Lurkers9% Intermittent Contributors1%Social Media Participation InequalityHeavy Contributors-Jakob Nielsenhttp://www.useit.com/alertbox/participation_inequality.html
- 83. : A new way to think about volunteerism Research Teamhttp://app.beextra.org
- 85. Asking your followers for inputMore info on this campaign: http://bit.ly/MHAFfacebook
- 88. Flickr: Inky BobMapping the Initiative:Work Plans
- 89. Work Plan Elements& Associates © 2009
- 90. & Associates © 2009
- 91. & Associates © 2009
- 92. & Associates © 2009
- 93. & Associates © 2009
- 94. & Associates © 2009
- 95. & Associates © 2009
- 96. & Associates © 2009
- 97. Reality Check!& Associates © 2009
- 98. Reality Check!& Associates © 2009
- 99. DiscussionWhat do you want to be able to do?What resistance or challenges are you experiencing?What will you need to get started?Where do you want to be in three months? In six?Flickr: Earl – What I Saw 2.0
- 100. FINAL THOUGHT:JUST REMEMBER TO BE…& Associates © 2009Flickr: dhammza
- 101. BE YOURSELF& Associates © 2009Flickr: roglide
- 102. BE AUTHENTIC& Associates © 2009
- 103. BE REALISTIC& Associates © 2009Flickr Birrell Walsh
- 104. BE PREPARED(to give up some control)& Associates © 2009Flickr: renatotarga
- 105. BE BOLD!& Associates © 2009Flickr: renatotarga
- 106. Thank You!View thispresentation online:www.slideshare.net/jfixlerView the e-handout online:www.scribd.com/jfixlerFlickr: timsamoffFlickr: timsamoff
Editor's Notes
- #14: List them on the flip chart
- #19: Begin with Web 1.0 isn’t badBroadcast
- #20: Also good for distribution
- #28: Mention that web2.0 is a misnomer because it is not an upgrade of web1.0
- #30: Communication – discussion, debate, dialogueGreat for getting a group to create the program that you can support (like in NY)
- #34: 1 in 4 Americans is on MySpace, in the UK it’s as common tohave a MySpace as it is to own a dogActive and captive
- #37: 1 in 4 Americans is on MySpace, in the UK it’s as common tohave a MySpace as it is to own a dogActive and captivehttp://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
- #38: 1 in 4 Americans is on MySpace, in the UK it’s as common tohave a MySpace as it is to own a dogActive and captive
- #44: Blogs a good example
- #45: Talk about niche social networks lie dogster.com and dopplr.com (for frequent business travelers)
- #49: An article from the cronicle of philanthropy:As the Chronicle's article reports:"Any organization interested in leveraging communities on MySpace and Facebook must learn about them firsthand," Mr. Gammel says. "You will come across as clueless and wooden if you try to make a big splash in either place before you really understand their culture of interaction."
- #50: Solution, join an observe. Wade in slowly (10 min a day)
- #54: If you want to get conversation going at a dinner party, you don’t ask some blowhard to lecture for 30 minutes. You carefully drop conversational nuggets around the room and watch them take root. On Twitter, make sure you pose questions to your followers and ask for their help. Tap into their wisdom. The point of having those followers is so that you can learn from them.