Building Movements with Social Media
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The webinar emphasizes the importance of creating movements over traditional marketing campaigns, highlighting that movements are ongoing and community-driven. Key strategies include finding passionate supporters, building a community, and effectively utilizing social media. The discussion also poses questions about defining successful movements and utilizing social media for sustained efforts, particularly in contexts like rebuilding Haiti.
Building Movements with Social Media
- 1. Casual Conversation Webinar Building a Movement via Social Media Nedra Weinreich
- 2. Marketing is dead. We need to create movements instead. -Kevin Roberts Worldwide CEO of Saatchi & Saatchi Photo: http://www.flickr.com/photos/yukatafish/2616061290/
- 3. Think Movement, Not Campaign
- 4. Campaigns have a beginning and an end. Movements go on as long as kindred spirits are involved. Campaigns are you talking about yourself. Movements are others talking about you. Campaigns are “you vs. us.” Movements are “let’s do this together.” - Brains on Fire Photo: http://www.flickr.com/photos/dos82/2204952374
- 5. Find Your Fans Photo: http://www.flickr.com/photos/lafleur/1350302133/
- 7. Build a Community Photo: http://www.flickr.com/photos/mallix/2586969604/
- 8. Enable the Movement to Flourish Connect people with a passion for your issue Share ideas/information Build relationships and community Provide the tools and flag Photo: http://www.flickr.com/photos/sophistechate/2994734948/
- 9. Question 1: What are some examples of movements that you know of or have been involved in? Why were they successful or not?
- 10. Question 2: What do you think are the most important elements of an effective movement? How do you make sure it’s not just another campaign?
- 11. Question 3: How can social media be used most effectively in building a movement? What are the best tools and tactics?
- 12. Question 4: How could we use this approach to support a sustained movement to rebuild Haiti? What can we do from here?
- 13. Resources 10 Lessons Learned in Igniting Word of Mouth Movements (Brains on Fire) http://www.changethis.com/60.03.BrainsOnFire Movement Building Links and Resources (Frank Barry on Beth’s Blog) http://bit.ly/movementlinks 5 Social Media Lessons from the Haiti Earthquake Relief Efforts (Geoff Livingston) http://mashable.com/2010/01/20/social-media-lessons-haiti/
- 14. www.social-marketing.com Weinreich Communications Nedra Kline Weinreich Email weinreich@social-marketing.com Phone 310.286.2721 Twitter @Nedra