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71% go online to discuss
what’s on their minds [1]
Among millennials

American’s aged 18 and older spend
an average of
One hour per day on the
Internet and at least
another hour with apps [1]

Social Media thrives on
engagement and conversation
To gain visibility, An
organization needs to be

Clicktivism | [klik-tuh-
viz-uh m]
[noun]
1. the use of information
communication
technologies, such as social
media, to promote, support,
and advance worthy causes.
2. Clicktivism can include a
range of activates such as
organizing protests and
signing petitions. [3,4, 5]

Many critics have condemned
Clicktivists, instead calling
them Slacktivists. [6]
Critics of Clicktivism
believe:

1. Getting involved online
merely creates the impression
of support for an organization
[1]

2. All the “likes”, “tweets”, and
“shares” generated by online
activists are “feel-good
measures” that do not yield

3. That Clicktivists are lazy
and actually degrade “the very
nature of activism” [8] - meg Wagner

in order to create greater
change offline [1]
But in fact, a number of organizations have
found ways to operate effectively online

So why does Clicktivism
work? [9]

Part of Clicktivism’s success
is due to
the ease with which
individuals can initially get
involved
and share their cause
with friends [10]

Social media allows
organizations and activists to
raise awareness on a larger
scale
and reach an audience they might
not have touched offline [5,7]

But in order to make digital
engagement meaningful
online presence must be
leveraged so that online activism is

“A successful activist utilizes both
virtual and real-life tools to spread
the message” [8]
- Meg
Wagner

The ALS Ice
Bucket Challenge
For
example:

The point of the challenge:
To raise awareness and money
for ALS
by creating funny, shareable
videos of individuals pouring
buckets of ice water on

The ice bucket challenge is a
true example of a successful,
viral, online and offline
campaign.
The challenge raised 800%
over what was raised in the
same period of time during

So, how can online
campaigns be successful?

1. Present the campaign message
from an online perspective.
- Adapt your message so that it translates
properly online, where people function
differently than they do offline
- Make sure your message can become a

2. Be witty to
engage viewers!
- Social media has the ability to
allow multiple narratives to occur
at the same time.
- If you’re message can engage

3. Expose you’re campaign and
decentralize social networking
- Run your campaign on many
different websites in order to
create multiple points of contact[2]

- Create a relationship with social
media.
- Be sure to connect your online
mission to offline action in order to
4. Create a
sustainable
operation

Clicktivism can “make the world,
the one beyond the keyboard, a
better place”
- David Carr

Work
Cited:
1. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from
http://www.nytimes.com/2012/03/26/business/media/hashtag-activism-and-its-limits.html
2. Adhikari, A. (2012, April 5). How charities can use social media for digital campaigning. Retrieved June 5, 2015, from
http://www.theguardian.com/voluntary-sector-network/2012/apr/05/charities-social-media-digital-campaigning
3. Sharma, R. (2014, August 20). Stop Pouring Ice on Clicktivism. Retrieved June 5, 2015, from
http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html
4. What is clicktivism? (n.d.). Retrieved June 5, 2015, from http://www.clicktivist.org/what-is-clicktivism/
5. Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Retrieved June 5, 2015, from
http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html
6. Faw, L. (2012, October 23). Are Millennials Lazy Or Avant-Garde Social Activists? Retrieved June 5, 2015, from
http://www.forbes.com/sites/larissafaw/2012/10/23/are-millennials-lazy-or-avant-garde-social-activists/
7. Moore, G. (2012, May 3). When clicking counts: In defense of slacktivism and clicktivism. Retrieved June 5, 2015, from
http://www.one.org/us/2012/05/03/when-clicking-counts-in-defense-of-slacktivism-and-clicktivism/
8. Wagner, M. (2013, September 25). Why 'Clicktivism' Isn't a Dirty Word. Retrieved June 5, 2015, from
http://mashable.com/2013/09/25/clickivism/
9. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from
http://www.nytimes.com/2012/03/26/business/media/hashtag-activism-and-its-limits.html
10. Kingsley, P. (2011, July 20). Avaaz: Activism or 'slacktivism'? Retrieved June 5, 2015, from
http://www.theguardian.com/world/2011/jul/20/avaaz-activism-slactivism-clicktivism

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