Brafton: 14 Types of Visual Content
- 1. 14 Content Marketing Strategy TYPES OF VISUAL CONTENT YOU SHOULD BE USING IN YOUR
- 2. 1 INFOGRAPHICS Infographics conveniently package important information in a manner that is easy to digest and share. DIY Difficulty Level: EASY MEDIUM HARD
- 3. 2 VIDEOS Videos can convey useful information in a matter of minutes, making them perfect for customers who don’t have the time to read long articles. DIY Difficulty Level: EASY MEDIUM HARD
- 4. DIY Difficulty Level: EASY MEDIUM HARD 3 BRANDED IMAGES Branded, high-quality images can break up the flow of articles, provide additional context and generate brand awareness. Branded images could be stock photographs or illustrations that feature your company logo.
- 5. 4 STUNNING PHOTOGRAPHY High-quality photographs have the power to elevate reality and inspire action. Avoid stock images that look too staged or stiff; seek out photographs that add authenticity to your brand. DIY Difficulty Level: EASY MEDIUM HARD
- 6. 5 CALLS TO ACTION Calls to action (CTAs) are powerful tools that can increase content engagement and improve time- on-site metrics. DIY Difficulty Level: EASY MEDIUM HARD
- 7. 6 DATA VISUALIZATIONS Data visualizations such as graphs and charts can communicate complex information in a manner that is intuitive and easy to understand. DIY Difficulty Level: EASY MEDIUM HARD
- 8. DIY Difficulty Level: EASY MEDIUM HARD 7 SCREENSHOTS Screenshots can illuminate the software user experience by showing readers exactly what the product has to offer. Screenshots are appropriate for social media posts and ads, as well as landing pages.
- 9. 8 MEMES AND GIFS Memes and GIFs are fun because they allow internet users around the world to share inside jokes and quick messages. DIY Difficulty Level: EASY MEDIUM HARD
- 10. 9 PULL QUOTES Most blog platforms allow you to enlarge important quotes that you want readers to notice, and can benefit from some extra visual elements. DIY Difficulty Level: EASY MEDIUM HARD
- 11. STEP-BY-STEP TUTORIALS Step-by-step visual representations of processes can improve reader comprehension and increase their engagement with the content. This type of collateral can take the form of a numbered list, flowchart or a series of instructions. DIY Difficulty Level: EASY MEDIUM HARD 10
- 12. DIY Difficulty Level: EASY MEDIUM HARD 11 INTERACTIVE ELEMENTS Interactive content is engaging because it puts the reader’s mind to work and gets them to think more actively about your message. Interactive content generates conversions 70% of the time, compared with 36% for passive content.
- 13. SLIDESHOWS Slideshows are effective at conveying information to an interested audience. Remember to keep slide text minimal – only include essential information. DIY Difficulty Level: EASY MEDIUM HARD 12
- 14. INFLUENCER POSTS Influencer posts should be visual because they serve a wish-fulfillment need. Consumers want to look and feel like the influencers they follow. Business decision-makers want to be as successful as the influencers in their industry. DIY Difficulty Level: EASY MEDIUM HARD 13
- 15. DISPLAY ADVERTISEMENTS Display ad networks can extend the reach of your brand and engage a new segment of your intended audience. Plus, retargeting networks can increase the number of impressions you make on prospects. DIY Difficulty Level: EASY MEDIUM HARD 14
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