Types of keywords in seo
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The document discusses various types of keywords essential for a successful SEO strategy, including short-tail, long-tail, market segment, geo, branded, customer defining, product, competitor, related, and buyer keywords. Each keyword type serves a specific purpose in targeting search intent and improving conversion rates. The author emphasizes that a well-structured keyword strategy can enhance visibility and traffic for businesses.
Types of keywords in seo
- 2. KEYWORDS IN SEO Keywords are the base of a successful SEO campaign. What types of keywords you should target, that will amplify and boost the SEO strategy. SEO keywords / keywords are the query strings / phrases in your website content, that makes possible for people to find the site, via search engines.
- 3. Keywords that involve 2-3 words that are conventional. Short-tail keywords have a huge amount of search volume but are also highly competitive. Short-tail keywords doesn't convert well because of the difficulty in user search intent. "vitamin c" is a short-tail keyword. The intent of user is unclear. They might be searching for 'vitamin c supplements', 'benefits of vitamin c', or 'vitamin c test' SHORT TAIL KEYWORDS
- 4. Keywords that involve more than 3 words and are more specific. They have low search volume and hence they make it less competitive. These keywords would convert well and can easily pinpoint the search intent. Use this for targeted pages especially product page and blog posts. 'tshirt' is a short-tail keyword. But 'best tshirts for workout' is more specific and long tail keyword. LONG TAIL KEYWORDS
- 5. Market segment keywords are generic keywords associated with an industry or brand. These keywords might be broadly associated with an industry or more defined niche marketing purpose. 'workout tshirts' is a market segment keyword - although generic, but it serves the purpose of the niche, user is looking for. MARKET SEGMENT KEYWORDS
- 6. Geo Keywords contains an area in the expression. These keywords are useful for local businesses where you want to attract local customers to your storefront. In the event of finding 'best tshirts', you might want to add the location 'Hamburg workout tshirt store' This will help in driving exceptionally focused audience to your site. These keywords will have low search volume, with less competition, and very specific search intent, with higher conversion rates, important for local business. GEO TARGETING KEYWORDS
- 7. Branded keywords are the keywords that include name of the company, business, brand, etc. Branded keywords allow you to direct your efforts to increase traffic to your pages so that your audience is satisfied and more likely to be converted. These types of keywords may include only the brand name or the brand name along with a product type, product name, or another descriptive search phrase. 'Adidas tshirt for workout' is a branded keyword. BRANDED KEYWORDS
- 8. These customer defining keywords are focused on your targeted customers. In these keywords, customer uses keywords to define themselves. 'workout tshirts for women' is a targeted customer defining keyword. CUSTOMER DEFINING KEYWORDS
- 9. Product keywords are the key phrases related to specific brand offerings. These types of keywords are phrases that directly reference a company’s products or services. Brands should have a keyword strategy for each of their products & services, so that customers and prospects can find their offerings through search. Adidas Original Contact is a product keyword. PRODUCT KEYWORDS
- 10. Competitor keywords are the keywords that target brand names of your competitors. It is important for brand to know the competitor keywords, since it would give an opportunity to attract similar audience. For Adidas, competitor would be 'Puma workout tshirts' COMPETITOR KEYWORDS
- 11. Related / latent symantic keywords are the keywords that are semantically related to, or variations, or synonyms of, main keyword. LSI Keywords are mainly used to support the primary keyword in your piece of content. If your primary keyword is 'Adidas workout tshirt', then its related keywords would be 'best workout tshirts reviews', 'workout tshirts sale', 'best workout tshirts for women' LATENT SYMANTIC KEYWORDS
- 12. Buyer Keywords are the keywords that the searchers use when they are looking to buy certain product / service. The type of buyer keyword represents different type of user search intent. Informational What is the best workout tshirt Navigational Adidas workout tshirts Transactional best deals on adidas workout tshirts BUYER KEYWORDS
- 13. ABOUT KRISHNA SHEKHAR Krishna Shekhar is a digital marketing consultant, SEO Expert & social media strategist. With 11+ years of SEO & digital marketing experience, she has helped various enterprises to achieve 400% organic growth YoY.