What is Bounce Rate and how to reduct it..pdf
- 1. What is Bounce rate on Google Analytics and how to reduce it? • A bounce occurs when a user arrives on a website or homepage and leaves without taking any further action like visiting other pages of the site. • Website bounce rate indicates how many visitors leave a page without taking any action, such as purchasing something, completing a form or watching video. • The bounce rate on your site can tell you something about your website's quality and the "quality" of your audience www.metsertive.com
- 2. Bounce Rate of a website on Google Analytics • Bounce rate is determined by compiling all the single-page sessions and dividing them by all sessions. • In UA Analytics (Old interface) reports such as Audience, Acquisition and Behavior located in the left menu show the date tables with Bounce rate. • In GA4 Analytics you can add Bounce rate by selecting “Reports” and then “Engagement” and then “Page and Screens” now click the pencil icon on the top right and add Bounce rate to reports and save it. www.metsertive.com
- 3. Bounce Rate in GA4 A Analytics www.metsertive.com
- 4. Why Tracking Google Analytics bounces is critical? • You can better understand how visitors are interacting with the pages on your site, allowing you to make marketing and optimization decisions based on their bouncing behavior. • While running ads tracking bounce rate of Landing page will help you avoid waste of resources. • If the page landed doesn’t measure up to their expectation you can fine-tune your page. • • www.metsertive.com
- 5. Do you believe that high bounce rates are alarming? • Yes, a high bounce rate is terrible but it is contingent on the situation. • A high bounce rate is normal when it comes to single-page sites like blogs or websites that provide various forms of material that are supposed to be used for single-page sessions. www.metsertive.com
- 6. Patterns of bounce rate • You can observe whether the bounce rate is completely uniform if it's high overall, but you should dive into the numbers if it appears to be driven by a particular channel, pair of sources, or some pages. • To better understand how complex the issue is, look into what correlation your content has with your marketing and see whether the pages you have linked to can guide readers to the next steps you want them to take. www.metsertive.com Solution:
- 7. Tips to reduce your website bounce rate • Embed YouTube videos on your page to increase your site's views and engagement. • Check your website loading speed because slow website load time is associated with greater bounce rates. • Create internal links throughout your page, Internal links help you to take your users to other locations on your website . • www.metsertive.com
- 8. Tips to reduce website bounce rate
- 9. Tips to reduce website bounce rate • A majority of all online traffic now originates from mobile devices, according to Search Engine Land. • You need to get your site to perform well on smartphones and tablets if you want to keep bounce rates low. • Ergonomic design can make your page like a superglue and help you reduce bounce rate. • www.metsertive.com
- 10. Conclusion • You can examine your marketing efforts by looking at your bounce rate • Bounce rate is a valuable tool to analyze pages to select which pages should receive greater attention. • Making your pages more welcoming for visitors and providing them with what they expect also contribute to a great website. www.metsertive.com
- 11. Website Bounce Rate THANK YOU. Metsertive www.metsertive.com www.metsertive.com