1) Bounce rate refers to the percentage of visitors who leave a website after viewing only one page, such as landing on the homepage and then exiting without browsing further into the site.
2) High bounce rates often occur when content is boring, irrelevant, or difficult for visitors to understand. It can also happen if visitors accidentally click the back button or a session times out.
3) To reduce bounce rate, website owners should make content interesting and exciting to keep visitors engaged. They should use relevant information, avoid unnecessary pop-ups, employ bullet points and images to break up dense text, write simply, and signal to readers when they are nearing the end of a piece.
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