Lean Startup Customer Discovery Tips
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This document provides guidance on conducting lean UX customer discovery. It advises talking to potential users to understand where a product might fit in their work or life, what problems it could solve, and how and when it might be used. Key recommendations include identifying target users and goals before conversations, listening more than talking, capturing observations, and collecting artifacts. The document suggests spending time with users early and often to create a conversation rather than interrogation and maintain an open mind. It cautions against asking about desired features or theoretical usage without understanding user needs. Suggestions are given for finding users to speak with.
Lean Startup Customer Discovery Tips
- 1. Lean UX Customer Discovery What to do when you’re “getting out of the building” http://www.slideshare.net/lanehalley http://www.luxr.co License: Creative Commons Attribution-‐Share Alike 3.0 United States What can we learn from users? • Where will our product fit in their work or life? • What problems will our product solve? • When and how will our product used? • What features are important? How to frame an effective conversation Before • Identify who do you want to talk to and what you want to learn During • Use conversation starters instead of prepared questions • Listen more than you talk • Capture your observations (index cards work well) • Collect artifacts (photos, screenshots, work product) • If you have something to show/demo, do it after the open-‐ended conversation After • Debrief and share what you’re learning with your team DO’s and DON’TS • DO Spend time with your users “early and often” • DO Create a conversation, not an interrogation • DO Maintain a “beginner’s mind” • DO Use your visits for multiple purposes • DON’T Ask what features people want • DON’T Ask users to talk theoretically about what they might do Identify the need behind the feature request • User: What I really need is feature x…” • You: “If you had feature x, what would that allow you to do?” Where do you find users to talk to? • Licensed/registered users • In-‐line Web recruiting • Conferences and industry events • Special interest groups/user groups • Market research firms • Craigslist • Friends and Family