Audience avatars
- 1. Audience Avatars Thisfirstaudience memberisa40 or so yearold male,he wouldprobablyhave seenthe original starwarsfilmswhentheycame out,thusmakinghimpart of the primaryaudience.He wouldprobablyfallintothe uppermiddle classstereotype witha reasonable disposableincome tobe able tospendonthe film. He wouldfit intothe mainstreamcategoryof the four c’sscale. Respondingtoestablished, nostalgicbrandshe wouldmake aneffortto watchthe whole seriesinthe cinema. He wouldneedsecurityinhislifeandsohe wouldrecognise the original characters andfeel the needtowatchon to continue tolive the story that the characters have createdforhim.Due to hisage he will have a highupjob,in a managerial role meaninghe will have the time and the moneytocommittothe series. A fortyyearold womanwill alsobe apopularaudience groupbecause she would have beenaroundforthe original releases,althoughtheymaynothave appealed to hershe may have seenthemwithherbrotheror father.She wouldbe well respectedwithinthe companyshe worksat,and sowouldbe on a reasonable salary,she wouldownherownhome and have grownup children,meaningthat while she hasutilitybillstopayfor,she wouldn’thave topayfor herchildrenand wouldhave a raise indisposable income whichcouldbe spentongoingtothe cinema. She wouldprobablyfall intothe middleclassinthe NRSsocial demographicscale,beingaprofessionalwoman. The oldergenerationwould make up th eprimaryaudience forstarwars,theywouldbe the audience thatthe original characterswouldappeal to. The secondaryaudience fallsbetweenthe earlyteensandlate twenties.Thisis the audience thatthe actionscenesandnew characters are aimedtowards.They won’thave much disposable income astheyare mostlikelystudentsandwillbe savingupfor drivinglessonsandothersuchventures,however,theyare more likelytopayextraforimax,to make the experience more memorable and enjoyable.Theymostlikelywouldhave grownupinfamilieswhere starwarsis popular,thuscreating a niche audience thatare supreme starwars fans.The way that star wars appealstopeople notfromthat sortof family,isthe suspensein the trailer,causinga tensionandcuriosityastowhat will happen. Theywould probablyfall intothe explorerandmainstreamcategories,astheywouldaimto experience new thingsbutstill followthe trendstheysee developing.