A Typical Broadcast TV Media Workflow Transformation Project
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The project aims to transform a tape-based media workflow into a more efficient digital workflow by addressing issues like overheads, missing tapes, and repetitive ingest. Key activities include analyzing the current workflow, integrating new systems, automating task management, and training staff for the transition. Challenges include resistance to change, varying operational needs, and the complexity of implementing new technology across different stations.
A Typical Broadcast TV Media Workflow Transformation Project
- 1. ATYPICAL MEDIA WORKFLOW TRANSFORMATION PROJECT By Louis Adekoya MonkstonTechnology Solutions Ltd
- 2. GENERAL OBJECTIVE Switch from this … … to this Tape-based Workflow Digital (File-based) Workflow
- 3. BEFORE • Overheads associated with tape handling • Missing tapes • Repetitive Ingest • Old technology
- 4. AFTER • More efficient workflows • Single Ingest • Task Management (automated task triggering & assignment) • More flexible and creative editing • On-demand retrieval of media from archives for editing and tx • Up-to-date technology
- 5. KEY PROJECT ACTIVITIES • Analyse current workflow • Define required workflow • Procure system components not already present (scheduling, MAM, archive, editing etc) • Integrate scheduling and MAM system (e.g. BXF or services) • Automate task management (trigger, assign and notify tasks) • Training • Manage the transition
- 6. TYPICAL CHALLENGES / PITFALLS • Tendency to focus on shiny new tech and not enough on operational workflows • Staff attachment to tapes and the old way • Typically very little digital workflow know-how withinTV organisation • EveryTV station is different (what works elsewhere may not work here) • Underestimating the impact - it touches every part of the operation • Attempting a big bang approach. Phased approach works best • Vague requirements, scope creep and unclear success indicators
- 7. WHERE WE CAN HELP • Current workflow analysis • New end-to-end workflow design and documentation • System design and development (in conjunction MAM and Channel Mgt system vendors) • Project Management • Change Management • Training
- 8. OTHERTYPES OF WORKFLOW PROJECTS • Workflow enhancements following the addition of a MAM system • Workflow enhancements following the addition of a traffic system • Improvement of existing digital workflows • Improving media quality through workflow transformation