Keyword Difficulty - How to prioritize keywords
- 2. About Me Matthias Kupperschmidt Freelance SEO & Analytics Consultant Twitter: @mattzipan Talk with me about: -SEO & Analytics -React&Node -Blogging -Freelancing -Tablesoccer -Paddleboarding -Skateboarding -Running
- 3. Why does KW difficulty matter? KW difficulty applications Affects how quick SEO leads to results Affects the overall investment and resources needed
- 4. Why does KW difficulty matter? Ahrefs Neil Patel Moz KW Finder Google Keyword Planner SEO Quake
- 5. Component Browser Balsamiq Tip | Use the Balsamiq add-on to make your own wireframe.Keyword Difficulty Matthias Kupperschmidt 10/2019
- 6. The Ultimate Data Insight Lie Matthias Kupperschmidt 10/2019 Content UX+UI Tech AuthoritySEO Keyword Difficulty Matthias Kupperschmidt 10/2019Keyword Difficulty Matthias Kupperschmidt 10/2019
- 9. Component Browser Balsamiq Tip | Use the Balsamiq add-on to make your own wireframe. Looks good on paper Keyword Difficulty Matthias Kupperschmidt 10/2019
- 10. So, how to make a dashboard? We arrive at the next problem. 1. Multiple data sources 2. Varying data structures 3. Varying Access ○ API ○ Scraping ○ CSVs 4. Dashboard tool capabilities 5. Needed skills ○ Dashboard tool ○ Python, R, JS, SQL… 6. Varying data refresh needs ○ daily, weekly monthly
- 11. Solutions: Big Agency “They” have the resources
- 12. What if we are alone? Julia SEO Manager
- 14. Component Browser Balsamiq Tip | Use the Balsamiq add-on to make your own wireframe. Looks good on paper Keyword Difficulty Matthias Kupperschmidt 10/2019
- 15. The Ultimate Data Insight Lie Matthias Kupperschmidt 10/2019 Authority Ahrefs DR Moz DA Keyword Difficulty Matthias Kupperschmidt 10/2019
- 16. But I already have this! MOZ Bar chrome extension SEO Quake chrome extension
- 17. Which factor are we neglecting now?
- 18. The Ultimate Data Insight Lie OnPage Matthias Kupperschmidt 10/2019 Authority Keyword Difficulty Matthias Kupperschmidt 10/2019
- 19. OnPage Low Authority + Poor On-Page = Go Time Good Authority + Poor On-Page = Probably will Move On Good Authority + Good On-Page = Escape Now
- 20. OnPage SEO Extension chrome extension
- 21. OnPage
- 22. SERP Difficulty Hack Balsamiq Tip | Use the Balsamiq add-on to make your own wireframe.Keyword Difficulty Matthias Kupperschmidt 10/2019
- 23. SERP Difficulty Hack Balsamiq Tip | Use the Balsamiq add-on to make your own wireframe.Keyword Difficulty Matthias Kupperschmidt 10/2019
- 24. This was already kinda good.
- 25. SERP Volatility Kudos to Christopher Hofman Laursen
- 26. Component Browser Balsamiq Tip | Use the Balsamiq add-on to make your own wireframe. VS. Keyword Difficulty Matthias Kupperschmidt 10/2019
- 27. The Ultimate Data Insight Lie Volatility ~ OnPage Matthias Kupperschmidt 10/2019 Authority Ahrefs DR Moz DA Open PageRank Keyword Difficulty Matthias Kupperschmidt 10/2019
- 30. Did it solve all my problems?
- 31. The Ultimate Data Insight Lie Volatility ~ OnPage Matthias Kupperschmidt 10/2019 Authority Relevance Keyword Difficulty Matthias Kupperschmidt 10/2019
- 32. The Ultimate Data Insight Lie Matthias Kupperschmidt 10/2019 Content UX+UI Tech AuthoritySEO Keyword Difficulty Matthias Kupperschmidt 10/2019
- 34. The Ultimate Data Insight Lie Matthias Kupperschmidt 10/2019 Volatility Competition Relevance Keyword Difficulty Matthias Kupperschmidt 10/2019
- 37. The Ultimate Data Insight Lie Volatility ~ OnPage Matthias Kupperschmidt 10/2019 Authority Relevance Keyword Difficulty Matthias Kupperschmidt 10/2019
- 38. Whats next?
- 39. Thank You ★ Relevance ★ Onpage ~ Volatility ★ OpenPR ★ Look into as further dimensions ○ Speed ○ Links per page (not Domain) ★ Don’t shy away from manual, hacky solutions. Automation comes gradually.Matthias Kupperschmidt @mattzipan