RPC-SEO-Presentation
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This document discusses various search engine optimization (SEO) factors that may impact rankings. It covers on-page factors like keyword usage, links, content and social media. Key on-page factors include keyword focused anchor text from external links, external link popularity and diversity of link sources. Non-link factors like unique content and site architecture are also important at the site-wide level. Social media signals have minimal importance for rankings according to the information provided.
RPC-SEO-Presentation
- 2. Keyword and BacklinkAnalyser Tools
- 8. Which SERPs get most clicks
- 9. Google Eye Tracking Testing
- 10. Walk through of Organic Search Examples
- 11. Search: Flowers for newborn baby
- 12. Newborn Flowers
- 15. Title & Desc Tags
- 16. Kids tshirts
- 17. Hairybaby
- 18. Title & Desc Tags
- 19. Portable External Hard Drive
- 20. Portable External Hard Drives
- 21. Title & Desc Tags
- 25. Trips to Eygpt
- 27. Title & Desc Tags
- 30. Title & Desc Tags
- 31. New Baby Flowers
- 32. Newbaby Flowers
- 33. Title & Desc Tags
- 34. Local SearchRegister with Google Places
- 35. Hotels in Dublin
- 36. Places Page
- 38. Skytours – Google Places
- 42. Best Practices ExplanationsAre the keywords that you are targeting not only relevant but also popular with searchers?Do your page titles lead with your targeted keywords?Is your body copy of sufficient length and keyword-rich?Does the anchor text pointing to various pages within your site include good keywords?Do you employ text links from your home page to your most important secondary pages?Does your Web site have an XML Sitemap, as well as an HTML site map with text links?Are the URLs of your dynamic (database-driven) pages short, simple and static-looking?
- 43. Best PracticesDoes your site have an optimized internal linking structure? Do your pages have keyword-rich meta descriptions with a compelling call to action?Does your site have a custom error page that returns the correct “status code”?Do your filenames and directory names include targeted keywords?Are you actively building links to your site?
- 44. Search Engine Land - Worst Practices
- 45. Worst PracticesDoes your primary navigation require Flash, Java or Javascript to function?Is your web site done entirely in Flash or overly graphical with very little textural content?Is your home page a “splash page” or otherwise content-less?Do the URLs of your pages include “cgi-bin” or numerous ampersands?Do the URLs of your pages include session IDs or user IDs?Do you unnecessarily spread your site across multiple domains?Are your title tags the same on all pages?
- 46. Worst PracticesDo you have pop-ups on your site?Do you use “click here” or any other superfluous copy for your hyperlink text?Do you have superfluous text like “Welcome to” at the beginning of your title tags?Do you have any hidden or small text meant only for the search engines?Do you engage in “keyword stuffing”?Do you repeatedly submit your site to the search engines?Do you incorporate your competitors’ brand names in your meta tags?Do you have duplicate pages with minimal or no changes?Are you submitting to (“Free For All”) link pages and farms?
- 48. Top 5 Ranking FactorsKeyword Focused Anchor Text from External Links73% very high importanceExternal Link Popularity (quantity/quality of links)71% very high importanceDiversity of Link Sources (links from many unique root domains)67% very high importanceKeyword Use Anywhere in the Title Tag66% very high importanceTrustworthiness of the Domain Based on Link Distance from Trusted Domains66% very high importance
- 49. Next 5 Important FactorsKeyword Use in Internal Link Anchor Text on the Page47% moderate importance Keyword Use in External Link Anchor Text on the Page46% moderate importance Keyword Use as the First Word(s) in the H1 Tag45% moderate importanceKeyword Use in the First 50-100 Words on the Page45% moderate importanceKeyword Use in the Subdomain Name42% low importanceKeyword Use in the Page Name URL38% low importance
- 50. On Page : Keyword Specific Factors
- 51. On Page ConsiderationsKeyword Use Anywhere in the Title Tag66% very high importance Keyword Use as the First Word(s) of the Title Tag63% high importance Keyword Use in the Root Domain Name (e.g. keyword.com)60% high importance Keyword Use Anywhere in the H1 Headline Tag49% moderate importance Keyword Use in Internal Link Anchor Text on the Page47% moderate importance Keyword Use in External Link Anchor Text on the Page46% moderate importance Keyword Use as the First Word(s) in the H1 Tag45% moderate importance Keyword Use in the First 50-100 Words in HTML on the Page45% moderate importance
- 52. On Page ConsiderationsKeyword Use in the Subdomain Name (e.g. keyword.seomoz.org)42% low importance Keyword Use in the Page Name URL (e.g. seomoz.org/folder/keyword.html)38% low importanceKeyword Use in the Page Folder URL (e.g. seomoz.org/keyword/page.html)37% low importance Keyword Use in other Headline Tags (<h2> – <h6>)35% low importance Keyword Use in Image Alt Text33% minimal importance
- 53. On Page ConsiderationsKeyword Use / Number of Repetitions in the HTML Text on the Page33% minimal importance Keyword Use in Image Names Included on the Page (e.g. keyword.jpg)33% minimal importance Keyword Use in <b> or <strong> Tags26% minimal importance Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page)25% minimal importance
- 55. On Page: Non-KeywordExistence of Substantive, Unique Content on the Page65% very high importance Recency (freshness) of Page Creation50% moderate importance Use of Links on the Page that Point to Other URLs on this Domain41% low importance Historical Content Changes (how often the page content has been updated)39% low importance Use of External-Pointing Links on the Page37% low importance
- 56. On Page: Non-KeywordQuery Parameters in the URL vs. Static URL Format33% minimal importance Ratio of Code to Text in HTML25% minimal importance Existence of a Meta Description Tag22% very minimal importanceHTML Validation to W3C Standards16% very minimal importance Use of Flash Elements (or other plug-in content)13% very minimal importance Use of Advertising on the Page11% very minimal importance
- 57. Page-Specific Link Popularity Ranking Factors
- 58. LinksKeyword-Focused Anchor Text from External Links73% very high importance External Link Popularity (quantity/quality of external links)71% very high importance Diversity of Link Sources (links from many unique root domains)67% very high importance Page-Specific TrustRank (whether the individual page has earned links from trusted sources)65% very high importance Iterative Algorithm-Based, Global Link Popularity (PageRank)63% high importance
- 59. LinksTopic-Specificity/Focus of External Link Sources (whether external links to this page come from topically relevant pages/sites)58% high importance Keyword-Focused Anchor Text from Internal Links55% high importance
- 60. Site Wide : Non-Link Based
- 61. Site Wide: Non-LinkSite Architecture of the Domain (whether intelligent, useful hierarchies are employed)52% moderate importance Use of External Links to Reputable, Trustworthy Sites/Pages37% low importance Length of Domain Registration37% low importance Domain Registration History (how long it’s been registered to the same party, number of times renewed)Server/Hosting Uptime32% minimal importance
- 62. Site Wide: Non-LinkLength of Domain Registration37% low importance Domain Registration History (how long it’s been registered to the same party, number of times renewed, etc.)36% low importance Server/Hosting Uptime32% minimal importance Hosting Information (what other domains are hosted on the server/c-block of IP addresses)31% minimal importance
- 63. Social Media
- 64. Social Media RelatedDelicious Data About the Domain or Page21% very minimal importance StumbleUpon Data About the Domain or Page19% very minimal importance Twitter Data About the Domain or Page17% very minimal importanceLinkedIn Data About the Domain or Page15% very minimal importance Facebook Data About the Domain or Page12% very minimal importance MySpace Data About the Domain or Page11% very minimal importance