Website Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
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The SEO report for orangemantra.com identifies critical areas for improvement, including social media optimization, title and meta tags, content quality, and link popularity, all of which currently receive poor to average grades. Recommendations include enhancing content, optimizing meta tags, strengthening internal and external linking, and increasing backlinks through a focused link building campaign. Overall, the report emphasizes the need for a comprehensive SEO strategy and ongoing site optimization to improve rankings and visibility in search engines.
Website Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
- 1. www.orangemantra.com Page 1 of 6
- 2. www.orangemantra.com Proposal Report Proposal SEO Report by Shailesh Chandra Shukla Search Engine Optimization Proposal Report Table of contents Critical Analysis Overview 1) Web 2.0 & Social Media Optimization 2) Title Tags & Meta Tags 3) Content 4) ALT Tags 5) Hyperlink Optimization 6) URL Canonicalization, URL Rewrite and URL Redirection 7) Link Popularity 8) SEO Friendliness 9) Alexa Ranking 10) Website Architecture & Link Structure 11) Strategy 12) Domain Age Page 2 of 6
- 3. The report below highlights the strengths, weaknesses and fixes for the website http://www.Orangemantra.com Critical Analysis Overview Following are the elements that are missing on the website to make the website search engine friendly. I recommend making these changes to get better rankings in search engines. - Social Media Optimization – Grade : Average o We could found the website listed in and StumbleUpon but could not found few important social bookmarking websites like Newsvine, diigo and Delicious etc. Recommendation: Need to submit in other major social bookmarking sites. - Title Tags and Meta Tags – Grade : Poor o Meta tags including Title tag and Meta descriptions are currently poor need to optimize in terms of using the right keywords and appropriate keyword densities. Recommendation: Creative creation and optimization of title and Meta tags needs to be done to get better rankings. - Content – Grade : Poor o There are right keywords present on home page content as well as in other inner pages of the website, but need to update quality content using appropriate keyword densities. Recommendation: Need to optimize the content with appropriate keyword densities. - ALT Tags – Grade : Below Average o ALT tags are not specified for all of the images in the entire site it needs to be updated. Recommendation: All the images should be given ALT tags to place more targeted keywords for better search engine rankings. - Hyperlink Optimization – Grade : Average o Link structures are Poor title attributes are not used on all links whereas the title attributes should be implemented on all links of the website for linking structure. Linking is a vital part of a complete search engine optimization campaign. Recommendation: Needs to strengthen internal and external linking. Page 3 of 6
- 4. - URL Canonicalization, URL Rewrite and URL Redirection – Grade : Good o Orangemantra.com has not canonical Issue. - Link Popularity – Grade : Poor o Orangemantra.com has link pointing to the website especially in Google and also no links in yahoo & Bing. Following are the back links recognized by search engines for Orangemantra.com Current Backlinks: Recommendation: Needs to do link building campaign with relevant quality sites along with other off-page activities to get the site high popularity. Search Engines Google / HotBot Bing Yahoo - SEO-Friendliness – Grade : Average o The current Orangemantra.com site has “average” grade on SEO friendliness (see details below). We feel that we can get few more improvements in overall SEO performance of the site by fixing some of the shortcomings. Home Page PageRank: 4 Dmoz.org: Not Listed Yahoo Directory: Not Listed Site Saturation: Dreacustomdesigns.com has “Average” number of pages listed in Google and but “Poor” number of pages listed in Yahoo & Bing. However, we can increase the number of pages indexed by all Search Engines. Below are the numbers for the indexed pages in the 3 search engines. Current Indexed Pages: Page 4 of 6 Search Engine Indexed Pages Google / HotBot 235 Bing 14 Yahoo 14
- 5. Alexa ranking o Alexa ranking of site Dreacustomdesigns.com is 417812. This rank is “Average” for the amount of traffic coming to the website. Recommendation: Needs to increase the traffic to the site through effective onpage and offpage optimization strategies. - Website Architecture and Link Structure Analysis o The navigational structure is not good and search engine friendly. However, we need to follow certain design guide lines: · Home page shouldn’t have enough keyword-rich content. There is a need of proper content optimization on the home as well as inner pages. · Need to authenticate website in Google and Bing webmaster tool. · Robots.txt is present on the website, it needs to be Updated and uploaded to block bad crawlers, and better indexing of the website. · XML sitemap is present on the server, it needs to be updated and uploaded to increase crawling frequency of inner pages. · Popularity level of the website is average and not optimized enough to be trusted and top ranked by search engines. Need to submit website in large number of well ranked web directories, micro blogging sites, article, web2.0 and social book marking websites, will increase link popularity. - Strategy Keyword Analysis Keyword/keyword phrase analysis is performed across all of the major search engines. We optimize for the keywords that are important to your business. We also look for the “hidden gems” that are overlooked that have high potential to bring relevant customers to your website. Our keyword analysis strategy can determine which words will bring the most desired results. Our reverse metrics and competitive analysis also help deliver only the best possible keywords. Most of the SEO enhancements made to your website will be completely transparent to the website visitor. We recommend the addition of anchored text with absolute paths with our Section 508 W3C Web Consortium approved attributes - this will enhance the user experience, making site navigation easier and SEO friendly. Consulting and Site Analysis We go one step beyond the “norm” in our process, and actually consult with you about how you can make your website more visible to the search engines. There are site architectural Page 5 of 6
- 6. and design changes that should be considered to help optimize the visibility on the major search engines. Optimization Optimization includes: · Assessment of website content and recommendations · Assessment of your site’s spiderability · Implementation of META tags and Robots · Implementation of Section 508 attributes · Externalizing scripts · Robot tags · Clean Up of HTML code · Ongoing Optimization Updates · Search Engine and Directory Submissions Manual Search Engine Submissions After optimization is completed SEO will submit your site to the search engines which accept individual page submissions. We do this in a strict sequence and timing. Search Engine Site Maps With Sitemap Submissions you get: Better crawl coverage to help people find more of your web pages · Fresher search results · A smarter crawl because you can provide specific information about all your web pages, such as when a page was last modified or how frequently a page changes Link Popularity WE FOCUS LINK CAMPAIGNS ON THE LATEST FORMS OF AUTHORITATIVE LINKING AS FOLLOWS: · Directory Submissions · Social Bookmarking · Article Submission · Link Wheel · Press Release Submission · Web 2.0 Activities · Forum Posting · Blog Commenting · Chasing competitor back links to increase incoming links. - Domain Age Details Creation Date: 03rd Sep - 2001 Expiration Date: 03rd Sep - 2013 Page 6 of 6
- 7. and design changes that should be considered to help optimize the visibility on the major search engines. Optimization Optimization includes: · Assessment of website content and recommendations · Assessment of your site’s spiderability · Implementation of META tags and Robots · Implementation of Section 508 attributes · Externalizing scripts · Robot tags · Clean Up of HTML code · Ongoing Optimization Updates · Search Engine and Directory Submissions Manual Search Engine Submissions After optimization is completed SEO will submit your site to the search engines which accept individual page submissions. We do this in a strict sequence and timing. Search Engine Site Maps With Sitemap Submissions you get: Better crawl coverage to help people find more of your web pages · Fresher search results · A smarter crawl because you can provide specific information about all your web pages, such as when a page was last modified or how frequently a page changes Link Popularity WE FOCUS LINK CAMPAIGNS ON THE LATEST FORMS OF AUTHORITATIVE LINKING AS FOLLOWS: · Directory Submissions · Social Bookmarking · Article Submission · Link Wheel · Press Release Submission · Web 2.0 Activities · Forum Posting · Blog Commenting · Chasing competitor back links to increase incoming links. - Domain Age Details Creation Date: 03rd Sep - 2001 Expiration Date: 03rd Sep - 2013 Page 6 of 6