Website Performance
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Web metrics can be broken into four categories: business, usability, SEO, and social media metrics. Business metrics measure revenue and ROI to determine a website's success in increasing profits. Usability metrics include metrics like returning visitors and time on site to measure a website's ease of use. SEO metrics track things like backlinks, page rank, and keywords to measure search engine optimization efforts. Finally, social media metrics track user engagement through metrics like social shares, mentions, and reviews.
Website Performance
- 2. Tracking Website PerformancePerformance Expectations can be based upon Metric's determined by specifications and business requirements.
- 3. Tracking Website PerformanceWhat are Web Metrics?
- 4. Tracking Website PerformanceWeb Metrics can be broken into four distinct categories:Business MetricsUsability MetricsSEO MetricsSocial Media Metrics
- 5. Tracking Website PerformanceBusiness Metrics
- 6. Tracking Website PerformanceBusiness's have websites developed to increase revenue , for most commercial websites measuring revenue is the best possible way of determining success.Tracking Website PerformanceWhen a business develops a website, they want to ensure that there would be a Return on Investment (ROI).
- 7. This measure investigates the additional profits or benefits that are generated as a percentage of the investment in technology.
- 8. If a company invests $17,000 into the development of a website and in one year it returns $34,000, the ROI is calculated at 200%.Tracking Website PerformanceProductivity = (Output / Input) x 100%
- 9. 200% = (34,000 / 17,000 ) x 100%
- 10. Other business metrics include:
- 11. Sales
- 12. Leads
- 13. Conversions
- 14. SubscribersTracking Website PerformanceUsability Metrics
- 15. Tracking Website PerformanceWhile not every site's success can be measured in revenue, sales or leads you always can and should measure the sheer usability of your site.
- 16. Many sites today still concentrate on being pretty, "having a bigger logo" and some special effects like Flash or AJAX, sound or video.
- 17. While this might look good in most cases it's not the most important factor that decides whether your site is going to fail or to succeed, usability is.Tracking Website PerformanceUsability metrics include:Returning visitors
- 18. Page views per visit
- 19. Time on page
- 20. Time on site
- 21. Bounce rate
- 22. Form/Shopping Cart abandonment rate
- 23. Next pages
- 24. Links clicked
- 25. Eyetracking
- 26. Internal searchesTracking Website PerformanceSEO Metrics
- 27. Tracking Website PerformanceSearch Engine Optimisation (SEO) is a key web marketing tool which establishes the process of organising content to increase relevance to specific keywords and ensuring that external links to the site are correctly titled and in abundance.Tracking Website PerformanceSEO metrics include:Number of backlinks
- 30. Google Bot visit frequency
- 31. Last time Google Bot visited
- 32. Pages indexed
- 34. Alexa rank
- 35. Compete rankTracking Website PerformanceSocial Media Metrics
- 36. Tracking Website PerformanceUser generated content cannot solely rely upon search engine spiders and bots and other automated methods of collecting data about your website, in the emerging world of social media there are a variety of ways to find out what your users like and what they are saying about you.Tracking Website PerformanceSocial Media metrics include:Bookmarks on delicious
- 40. Number of "thumbs up" on StumbleUpon
- 41. StumbleUpon reviews and feedback
- 43. Google Blog search links