How Successful is Your Website?
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The document discusses how to measure the success of a website by setting goals and tracking key performance indicators. It recommends setting measurable goals around metrics like sales, leads, and conversions. The document also emphasizes the importance of regularly monitoring website traffic and analytics to see how performance aligns with goals, and using insights to optimize the user experience and marketing strategies.
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How Successful is Your Website?
- 1. How Successful is Your Website? Hall Web Services Photo Credit - http://www.flickr.com/photos/24992516@N07/4347962723/
- 2. Who We Are Jenika Scott Channel Marketing Manager [email_address] Hall Web Services www.hallme.com 10+ Years in Business @Hall_Web @jenika29
- 3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with @hall_web
- 4. About You You have a website for your business or multiple websites Better understanding of measuring the performance of your website Know which metrics to pay attention to What you will learn: The importance of setting goals Important metrics to monitor Measuring performance in Google Analytics Using metrics to make informed decisions about your website
- 5. What makes a site successful? Optimized Simple design Sound development foundation Easily access information Relevant Content Using keywords Meet user expectations Engaging Valuable
- 6. Why would they turn away? Slow load time Confusing navigation Error on page or frozen Broken link Don’t feel secure Can’t find what they are looking for Photo Credit - http://www.flickr.com/photos/cpstorm/140115572/
- 7. Best Place to Start - Setting Goals Sales Leads Customer Service Customer Retention Customer Loyalty Depends on your industry and your business strategy Photo Credit - http://www.flickr.com/photos/scottwills/35750854/
- 8. Success = Meeting Goals Increase in Sales Acquire New Leads/Customers Conversions – getting someone that comes to your site to take a specific action How? Fill out a contact form Sign up for newsletter Become a blog subscriber View a demo Download a whitepaper Buy something Photo Credit - http://www.flickr.com/photos/wallyg/280932690/
- 9. Set Goals and Watch Trends Goals make it easier to assess how a site is fulfilling business objectives Don’t look at the data by itself Combine metrics Compare to previous dates Know your marketing agenda – How does your other marketing efforts impact your site traffic? Photo Credit - http://www.flickr.com/photos/ndevil/3491395689/
- 10. Metrics KPI (Key Performance Indicators) Goal Completions Desired actions – specific page, time spent, pages viewed per visit Bounce Rate Return Visitors Time on Site Pages per Visit New Visits Abandon Rate Exit Pages
- 11. Why is this Important? Regularly monitor your website traffic Track progress – where are you in accordance to your goals Make tweaks on pages to perform better Add calls to action – increase engagement Analyze why you aren’t meeting goals and make changes See what’s working and do more of it Create content on other sites that your customers use Photo Credit - http://www.flickr.com/photos/canadagood/3069436348/
- 12. Dos and Don’ts DO: Make sure user knows what they are supposed to do on your site Obvious path Meet user expectations Give them ways to contact you Give value DON’T: Confuse Overwhelm Scare/Hurt Disappoint Waste Time Make them work for it Photo Credit - http://www.flickr.com/photos/benimoto/384233589/ http://www.flickr.com/photos/vox/328679363/
- 13. Still Not Sure? Watch how others use your site Listen for any issues someone might have had Ask how the experience using your site has been Ask for ideas on how to make it better - what do your users want?
- 14. Recap Set goals that are measurable Looking at your metrics analytically It’s not just one metric – it’s trends and performance indicators Always think about the customer experience Use analytics to understand your customers better and make informed decisions about your website
- 15. Questions?
- 16. Learn More Blog - http://www.hallme.com/blog Webinars – http://www.hallme.com/webinars Next week – Measuring and Tracking Your Social Media Efforts In 2 weeks – Google Knows Best: A Discussion of SEO Best Practices and How to Use Them Check out Hall’s archived webinars! http://www.hallme.com/archived-webinars Call us! 1-877-425-5932 (HALL-WEB) [email_address] Follow Hall: @Hall_Web Follow Jenika: @jenika29