Web Strategy (New Year's)
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The document outlines the importance of developing a web strategy to enhance online presence and achieve marketing goals. It discusses key components such as planning, goals, tactics, and measurement, emphasizing a strategic mindset for web success. Additionally, it provides a structured approach to creating a website strategy, including budget, expectations, priorities, and content delivery.
![Who We Are Amanda O’Brien Inbound Marketing Manager [email_address] Hall Web Services www.hallme.com 10 + Years Online Suite of Tools](https://image.slidesharecdn.com/web-strategy-newyear-091229145354-phpapp02/85/Web-Strategy-New-Year-s-2-320.jpg)
![Learn More! Web Vision Blog - http://www.hallme.com/blog Webinars – http://www.hallme.com/webinars Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB) [email_address]](https://image.slidesharecdn.com/web-strategy-newyear-091229145354-phpapp02/85/Web-Strategy-New-Year-s-28-320.jpg)
Web Strategy (New Year's)
- 1. What's a Web Strategy and Why Do I Need One? (New Year’s Addition) Photo credit: http://www.flickr.com/photos/mukumbura/4043364183/
- 2. Who We Are Amanda O’Brien Inbound Marketing Manager [email_address] Hall Web Services www.hallme.com 10 + Years Online Suite of Tools
- 3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with @Hall_Web Photo credit: http://www.flickr.com/photos/lucy_baxter/3752875665/
- 4. About You: What You'll Learn: Why a strategic mindset is essential to web success How to come up with a web strategy What some of the tools are at your disposal How to take a proactive approach to constantly improving your efforts 10 Things to consider when creating your website strategy You know your website needs work but aren't sure where to start You haven't really thought critically about how your website fits into your overall marketing goals
- 5. Strategy Vs. Tactics Strategy vs. Tactics Photo credit: http://www.flickr.com/photos/nicmcphee/340917929/sizes/l/
- 6. What Makes a Strategy? Planning and Goals Measurement Tactics and Tools Adjustment Photo credit: http://www.flickr.com/photos/ditzychic/3151674572/
- 7. Goals Increase Sales Manage Reputation Spread a Message Build a Community Build Relationships Photo credit: http://www.flickr.com/photos/muehlinghaus/3505426440/
- 8. Measurement Traffic Goal Completion Trends Stickiness Photo credit: http://www.flickr.com/photos/darrenhester/3901158717/
- 9. Tactics - Tools How are we going to get goal conversion? Photo credit: http://www.flickr.com/photos/legalnonresident/3158472560/
- 10. Web Design and Development The most visible representation of your strategy Develop with the needs of customers in mind (text and images) Keep it simple, clean and on track to your goals Photo credit: http://www.flickr.com/photos/mdpny/342451580/sizes/o/
- 11. Organic Search Marketing Be found Providing Value Best Practices Changing
- 12. Catch people who are ready to buy Specificity Paid Search Marketing
- 13. Connecting with People Blogging Social Media Press Releases Email Multimedia Photo credit: http://www.flickr.com/photos/kenya/342101843/
- 14. 10 Things to Think About Define: Budget Expectations Priorities Timeline Evaluate: Resources Landscape Vision Deliver: Content Communications Value
- 15. 10 - Budget Like Buying a car What part will you do yourself? Expansion Project Quoted
- 16. 9 - Expectations What do you want out of your site? Rankings SEO User conversion Sales leads Ecommerce
- 17. 8 - Priorities What needs to be done right now? What can wait till phase 2? 3? Next year? What can you wiggle on?
- 18. 7 - Timeline Sitemap Design Copy Coding (quote) Testing
- 19. 6 – Evaluate Resources What do we have? What do we need? In house? Out source?
- 20. 5 – Evaluate Landscape Competitors Vertical Market Other Industries Industry leaders
- 21. 4 – Evaluate Vision What do you want? What will it deliver? What other opportunities exist?
- 22. 3 – Deliver Content Text Images Downloadable information Shareable information
- 23. 2 – Deliver Communications Contact Forms Who to contact Part of your sales process
- 24. 1 – Deliver VALUE
- 26. Re-cap Define Your Goals Think Strategically Choose the Right Tools Keep Working On It Photo credit: http://www.flickr.com/photos/jonathanrchang/4191262323/
- 27. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with @hall_web
- 28. Learn More! Web Vision Blog - http://www.hallme.com/blog Webinars – http://www.hallme.com/webinars Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB) [email_address]