What Is a CMS and Do I Need One?
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The document discusses the importance of Content Management Systems (CMS) for website management, outlining types like commercial and open-source options. It highlights the advantages, such as ease of updates and reduced maintenance costs, alongside challenges like learning curves and responsibilities for content optimization. Key considerations for choosing a CMS include defining web strategy, administration, and keeping content fresh and engaging.
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What Is a CMS and Do I Need One?
- 1. What is a CMS and Do I Need One? Hall Web Services
- 2. Who We Are Alayna White CMS Manager/Developer [email_address] Hall Web Services www.hallme.com 11 Years in Business @Hall_Web @CMS_Girl
- 3. Got Questions? Use GoToWebinar “Ask a Question” Twitter with @hall_web
- 4. About You: What You'll Learn: What a CMS is and the different types available If the responsibilities of using a CMS make it a good choice for your website management How a CMS can be fully utilized to improve your website You have heard about Web Content Management Systems (CMS) and perhaps some of the names such as WordPress, Drupal and Joomla, but do not know exactly what they are You want to maintain content for your website but are not sure if you are up to the responsibility
- 5. What is a Web CMS? Software for creating and managing content that appears on your website Typically web based with a database-driven administration area A way for non-technical users to update a website, but usually requires a web developer to set up and configure
- 6. Commercial Vs. Open Source More expensive Generally more stable and optimized in all areas Often has more longevity One company/group responsible Free Download Often many consulting firms can help install and configure Can customize code Anyone can contribute to fix bugs and add functionality Photo credit: http://www.flickr.com/photos/9619972@N08/1749731173/
- 7. Different Levels of Web Based CMSs Photo credit: http://www.flickr.com/photos/lexrex/247337810/ Blog Software Based Example: WordPress Full CMS Example: Joomla, Drupal Custom Solutions Example: In House Product
- 8. Advantages of Using a CMS Instantly update your website as often as you want Easy to use, no need to know any programming language Can have multiple administrators Reduce maintenance costs Allows you to keep content fresh and consistent!
- 9. Disadvantages of Using a CMS Often a learning curve It takes time to edit your content You need to optimize your content for search engines Upfront costs are typically more expensive
- 10. You Are Responsible Now! It is your responsibility to take the time to edit the site Can be very rewarding and beneficial The flexibility of a CMS can put you ahead of the competition
- 11. I Think a CMS is Perfect for My Website! Now What?
- 12. Who Will be Administering the CMS? Develop scenarios Ask yourself honestly if you will have the time Will multiple people be editing content? Will you need to hire someone?
- 13. Think of Your Overall Goals Take time to figure out your web strategy before selecting a CMS Define your goals both for the site launch and for the future A CMS is just a tool for communicating, figure out what you want to say first
- 14. What Do You Need From Your CMS? Make a list of requirements Think of how you want to display content Keep a list of wants, but don't let them get in the way of the bigger picture
- 15. Choosing a CMS Who will implement the CMS? Make sure it has: Easy administration area Allows for the custom functionality you need Ability for a unique layout Has the support you need
- 16. Use Your CMS to Improve Your Website Keep your news and events up to date Integrate with traditional marketing and social media Add new photos and other media to keep people engaged and break up the content Update content with new products and services
- 17. Don't Let Your Content Go Stale! Photo credit: http://www.flickr.com/photos/recyclethis/157108084/ Schedule a time to update your site or task it out to others Update your website often with quality, relevant content Remember all those great things you were going to do with you CMS? Do it!
- 18. Re-cap A Web CMS allows you to easily and instantly update your website content It is a big responsibility to maintain a website When choosing a CMS, think of your web strategy first Make a goal to keep using your CMS once you have it!
- 19. Questions?
- 20. SEO Vision Blog - http://www.hallme.com/blog Webinars – http://www.hallme.com/webinars Next week – Jenika presents Creating a User-Centric Website In 2 weeks – Amanda presents What Your Business Needs to Know About Mobile Marketing Call us! 1-877-425-5932 (HALL-WEB) [email_address] Follow Hall: @Hall_Web Follow Alayna: @CMS_Girl Learn More