Inbound Linking
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The document discusses the importance of inbound links for websites and offers strategies for acquiring them through marketing and relationship building. It emphasizes creating valuable content, utilizing social media, and engaging with partners and industry bloggers to foster linking opportunities. Additionally, it highlights the distinction between quality and quantity of links, warning against paid links while encouraging the establishment of authority online.
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Inbound Linking
- 1. Boost Your Rep! A Marketer's Approach to Getting Inbound Links Photo credit: http://www.flickr.com/photos/mero/1299997898/
- 2. Who We Are Amanda O’Brien VP of Marketing [email_address] Hall Web Services www.hallme.com 10+ Years in Business Online Suite of Tools
- 3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with @hall_web
- 4. About You: What You'll Learn: Why links are important, really What types of links exist and the values of each How to find good linking partners How build relationships and get people to start linking to you You own or manage one or more websites You know that links are important to your website You aren't sure how to get them
- 5. Understanding Linking We link a lot! Search engines find pages through linking The text you use in a link tells search engines what the link is about Search engines trust your word!
- 6. Understanding Linking Photo credit: http://www.flickr.com/photos/ittybittiesforyou/3422796884/ Robots crawl your site You have to tell them what they are looking at Establish authority with inbound links click here
- 7. Linking, Before and After As many links as possible Relevance doesn't matter Pay if you need to! Quality over quantity Who links matters a great deal Paid links = bad Photo credit: http://www.flickr.com/photos/baylorbear78/3345338501/
- 8. Linking = Marketing Press releases Qualified business directories Partners, vendors, customers, etc. Bloggers and publications in your industry Photo credit: http://www.flickr.com/photos/96dpi/3371440496/
- 9. Content as Link Building Create something awesome, unique, valuable Tell the right people Photo credit: http://www.flickr.com/photos/will-lion/3278091563/in/photostream/
- 10. What to Create? What content to create and market will depend on you . What are your skills in-house? What are your customers always asking you about? Where can you contribute to the conversation? What did YOU wish you saw more of?
- 11. Create Content for someone else Guest blogging Link back to your site New place to reach a new audience In your industry Specifically your niche to a broader audience Completely out of your industry
- 12. Share All of Your Content Social media profiles Democracy sites (Digg, Reddit, StumbleUpon) Blog list Email newsletter Photo credit: http://www.flickr.com/photos/ibizadj/323305938/ No Follow Links HTML attribute Should not influence the link target's ranking Social Media Sites Blog comments
- 13. Inbound Marketing and Social Networks Not the links but the relationships Twitter, Facebook, LinkedIn etc. Stumbleupon, Digg, Delicious, Technoratti Photo credit: http://www.flickr.com/photos/silvertje/3582813518/
- 14. Building Relationships Social Networks – Twitter Email Friendly Linking Discover new blogs (Google Blog Search) Blog Comments Blog Comments Thoughtful Valuable Links Get the most out of comments Profile Manage your comments
- 15. Establishing Yourself as an Expert Content (website is just home base) LinkedIn Answers and Groups Narrow your niche
- 16. Assessing Results Yahoo Site Explorer: http://siteexplorer.search.yahoo.com/ Google Webmaster Tools: https://www.google.com/webmasters/tools/ Referring Traffic (Google Analytics) Wordpress will ping you automatically!
- 17. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Links are very important Quality Vs. Quantity A Work in Progress It's marketing Building relationships Establish yourself as an expert Don't cheat
- 18. Learn More! Vision Blog - http://www.hallme.com/blog Webinars – http://www.hallme.com/webinars What is a Web Strategy and Why do I Need One? Follow Hall on Twitter - Hall_Web Call us! 1-877-425-5932 (HALL-WEB) Inbound Marketing by Brian Halligan and Dharmesh Shaw [email_address]