Leveraging The Web To Increase Business Using Web 2.0 To Increase Business
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The document discusses leveraging Web 2.0 tools to enhance business success through improved online visibility and customer engagement strategies. It emphasizes the importance of utilizing social media, blogging, SEO, and content distribution to capture interest and convert website visitors into customers. Additionally, it highlights that while Web 2.0 tools are essential for marketing, they should complement rather than replace traditional direct sales efforts.
![About Digital Print Marketing What we do Development of marketing plans & strategy Development and implementation of Web 2.0 strategic plans Sales training and coaching To Contact Us Office: 336.544.1270 Mobile: 336.745.0986 Email: [email_address] Web: www.TomHackelman.com](https://image.slidesharecdn.com/leveragingthewebtoincreasebusinessusingweb20toincreasebusiness-1259456854138-phpapp01/85/Leveraging-The-Web-To-Increase-Business-Using-Web-2-0-To-Increase-Business-24-320.jpg)
Leveraging The Web To Increase Business Using Web 2.0 To Increase Business
- 1. Leveraging the Web to Increase Business Using Web 2.0 to Increase Your Business Success Presented by Tom Hackelman PICA Fall Conference November 6-8, 2009
- 2. How is the Internet Affecting Your Business? … just to name a few. A look at a few of your internet competitors…
- 3. A Google Search of Print Providers… Using Print Providers … 47,400,000 results Using Commercial Printing … 22,100,000 results Using Business Cards … 92,800,000 results There are a wide range of options to choose from on the internet!
- 4. Does Google know your name? If you type your name into Google, do you show up? What about the names of those in your sales organization?
- 5. And you want to win the war against the internet? The Internet 10’s of Millions of Options versus
- 6. Leverage the Internet to Your Advantage Using Web 2.0 Tools
- 7. Traditional Marketing Using Outbound Sources Marketing Interruption-based
- 8. Web 2.0 Marketing for Today Permission-based Marketing
- 9. Web 2.0 The 21 st Century Toolkit for: Getting A ttention Capturing I nterest Get a D ecision Inspiring A ction
- 10. Get Found Convert Customers Website Visitors Process Get Found Publish Promote Optimize Convert Test Target Nurture Tools Get Found Content Mgmt Blogging Social Media SEO Analytics Convert Offers Landing Pages Email Lead Intelligence Lead Mgmt Analytics
- 11. One Way to Feed the Funnel… Get Found Convert Website Visitors Customers Social Media Blogging Search Engine Optimization Email Pay-per-click Facebook Twitter LinkedIn
- 12. To get started: Dive in! Not already on… Twitter? http://twitter.com Facebook? www.facebook.com LinkedIn? www.linkedin.com Sign Up TODAY!
- 13. Use the Skills You Already Have You just do it online Meeting people Building relationships Asking questions Answering questions Building trust Building a reputation
- 14. What are people saying… … about you? … your industry? … your products? … your competitors? … their problems? … their desire for a solutions?
- 15. Follow the Conversation How to sign up: Google.com/reader
- 19. Distribute Free Content Free Reports White Papers “ How to…” Videos Ezine articles Press Releases through Pitch Engine How? Links to a landing page on your website and…
- 20. Why Use Web 2.0 Tools? Web 2.0 helps drive interest in your services and your abilities Using tools such as LinkedIn, Facebook and YouTube dramatically elevate your presence on Google searches Enables potential customers to find you much easier and much faster Use of the right tools can help you develop and strengthen your relationship with customers and target clients
- 21. Why Use Web 2.0 Tools? Tools such as Free Reports and White Papers help drive traffic directly to you Capture email addresses Identifies warm suspects Builds credibility as a subject matter expert Builds your professional and personal brand Strengthens your company brand name at little to no cost Elevates your personal name and reputation
- 22. What Should I Know? Web 2.0 is not a substitute for direct sales activity activity Direct face-to-face calls must still happen Your prospecting efforts don’t go away; Web 2.0 just helps supplement your efforts and widen your reach Web 2.0 is about internet exposure, credibility and the ease of doing business with you
- 23. Questions?
- 24. About Digital Print Marketing What we do Development of marketing plans & strategy Development and implementation of Web 2.0 strategic plans Sales training and coaching To Contact Us Office: 336.544.1270 Mobile: 336.745.0986 Email: [email_address] Web: www.TomHackelman.com