Expand2 web insuranceagentwebsites

The
6
Keys
to
a
Successful

Agency
Website
For
a
copy
of
this
presenta:on,
visit
www.expand2web.com/progressive
• Introduce
topic
–
I
think
we
have
some
ac:onable
:ps
for
you
today
whether
you
already
have
a
successful

agency
website,
or
if
you
don’t
have
a
website
yet.

This
is
so
important,
because
–
apart
from
referrals
–
for

most
agencies,
the
majority
of
prospects
today
find
agents
online
first.

You
never
get
a
second
chance
to

make
a
first
impression.
• Set
expecta:ons
on
length
of
webinar
–
30
minutes
content,
then
Q&A
• Explain
how
to
ask
ques:ons
[we
will
try
to
hold
them
un:l
the
end]
• One
last
housekeeping
note,

if
you’d
like
a
copy
of
today’s
presenta:on,
you
can
download
it
at
• www.expand2web.com/progressive

New
web
site
package
now

available
for
Progressive
agents
Our
partner
in
presen:ng
today’s
web
site
is
Don
Campbell
of
E2W.

Before
I
introduce
Don,
I’m
excited
to
announce
that
we’ve
just
put
together
a
new
agency
web
site
package

with
Expand2Web.
Full
details
are
at
the
web
site
address
on
the
screen
(READ).
We’ll
touch
on
key
beneﬁts
of

the
package
at
the
conclusion
of
this
webinar,
in
case
any
of
you
are
interested.

Don Campbell
President,
Expand2Web
Tools
and
Training
to
Get
Your
Business
Online
And
with
that
I’d
like
to
introduce
Don
Campbell.

Don
is
a
widely
respected
search
engine
marketer
and
the

founder
and
CEO
and
E2W.
He
is
also
a
contributor
to
the
annual
Local
Search
Ranking
Factors
report
and

publisher
of
the
award-‐winning
Expand2Web
Blog
that
reaches
over
50,000
business
owners
per
month.

Don’s
company
E2W
provides
tools
and
training
to
help
businesses
succeed
online,
focusing
on
simple-‐to-‐use

and
simple-‐to-‐update
web
sites,
local
search
engine
op:miza:on,
and
social
media.

Don,
with
that,
it’s
my
pleasure
to
turn
it
over
to
you.

Thanks
for
sharing
your
:me
with
us
today.

Tools and Training To Get Your Business Online
http://www.expand2web.com/progressive

• Trusted by leading companies
• Included with leading hosting
providers
• Powering 000’s of websites!
Creator of SmallBiz WordPress Theme
Included by hosting providers
000’s of websites

Define Success
What does success look like for an
Agency Website?
Q:

Ask Yourself This Key Question...

What’sYour GOAL?
What Is My Goal?

Phone Call

Phone Call
Quote Request

Phone Call
Quote Request
Customer Support

Your Website As the Hub
of your presence online

~20M users
~ 70% of U.S.
#2 searched site#1 searched site
Online Reviews
Email Marketing
Your Website + Blog
Your website as the “hub” of your online presence
Why is this important? So that you can control the conversation...

6 Keys to Website Success

1. Simple Design and Navigation

2. Make It Personal
Put your picture on it
About Page
Use actual photos (not stock)
direct vs local agent, people who buy from an agent want to deal with a person..

3. Ask for Action
Education as a goal (to build credibility)
Phone Call
Quote Request (discuss length of form)
Show long quote request forms, mention completion rate

4. Unique Content

4. Unique Content
* Businesses that increase their blogging from 3-5 times per month
to 6-8 times per month nearly double their online leads.
* Companies that blog between 10-15 times per month get ﬁve
times more trafﬁc than companies that donʼt blog.

4. Unique Content
Demo
Fully describe each product you offer
Full page for each location
Provide ideas for what unique content might mean in an insurance agency context
Blog

Content Ideas:
Home Insurance:
• Do I need to video my home and belongings?
Life Insurance:
•When would I need a term policy?
Auto Insurance:
• Do I need to buy insurance when I rent a car?
• How do I insure my teen driver?
Any question your potential customers might have
Fully describe each product you offer
Full page for each location
Provide ideas for what unique content might mean in an insurance agency context
Blog

5. Go Mobile
“Next year, more people will use
mobile devices than PCs to get
online.”
- Gartner Research

5. Go Mobile
Mobile stats
Discuss Mobile Speciﬁc
Discuss Responsive
Show
Access you site on a mobile device - what do you see?

5. Go Mobile
Access your site on a mobile
device - what do you see?

6. Measure
It’s easy to measure the results of your website, how many people
come to it each day, what keywords do they use to ﬁnd it, where
are they coming from... Google provides a free tool for this. Once
you have a baseline, you can measure the effects of your
marketing and tell what is making a difference. Aaron will talk
more about this in the next presentation...

Demo
Make sure to cover:
Put Your Visitor First!!
CTA - Request a Quote Form
Business Name and Address on Every Page
Map & Directions Page
Reviews/Testimonials
Linking Between Pages
Mobile

Checklist
Simple Design and Navigation

Checklist
Personal (is your picture on it?)

Checklist
Clear Call-To-Action

Checklist
Unique Content - answer your customer’s questions

Checklist
Mobile-enabled

Checklist
Mobile-enabled
Google Analytics

Checklist
Mobile-enabled
Google Analytics
Reviews / Testimonials

Agent Package
if your agency website doesn’t do a lot of these things, we have an answer for
you. Progressive has worked with us to provide a great solution
high level
how it works
Pricing (no co-op)
URL (checklist is here too)

Questions?

Thank You!
Don Campbell
President, Expand2Web
Thomas Hasch
Development and Support Lead,
Expand2Web
Expand2Web Expert Consultants
Eileen Lonergan
Account Executive and Digital
Marketing Specialist, Expand2Web

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