SEO Training | Introduction
- 1. Carl Benedic Pantaleon SEO STRATEGIST | ANALYST @carl_pantaleon carl.affiliatemarketing@gmail.com
- 3. Search Engine Optimization Presented by: Carl Benedic Pantaleon
- 4. INTRODUCTION ● Understanding SEO ○ What is SEO ○ Importance of SEO ○ SEO Key terms and Metrics ● Google Updates ● Google Guidelines ● Google Ranking Factors ● SEO website Structure ● Tracking Tools ○ Search Console and ○ Google Analytics ○ Keyword Ranking Tool
- 6. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
- 8. Google PPCG SEO / Organic Result
- 9. Importance of SEO ● Ensure a consistent website traffic ● Increase conversions ● Maintains website health ○ Avoid Google Penalties ● Ensures convertible landing pages
- 10. Ensure a consistent website traffic
- 12. Maintains website health - No negative SEO - Maintain Spam Score not more than 4 (prone to penguin penalty soon!)
- 13. - No negative SEO - Maintain Spam Score not more than 4 (prone to penguin penalty soon!) Maintains website health
- 14. Ensures Convertible Landing Pages
- 15. Ensures Convertible Landing Pages
- 16. SEO key terms and Metrics
- 17. SEO key terms and Metrics ● Crawler / Spider ● Niche ● New backlinks and referring domains ● Trust flow and Citation Flow / PA and DA ● No Follow / Do Follow ● Organic Traffic ● Impressions and CTR ● Keyword Rankings
- 18. Crawler / Spider SEO key terms and Metrics
- 19. Crawler / Spider SEO key terms and Metrics - is a generic term for any program (such as a robot or spider) used to automatically discover and scan websites by following links from one webpage to another. Google's main crawler is called Googlebot.
- 20. NICHE SEO key terms and Metrics
- 21. NICHE SEO key terms and Metrics - refers to marketing within a distinct or specified in realization that the more you focus on such markets, the more you'll be able to attract and target the really interested readers/viewers/buyers or just audience in general. Usually this is done in the web through creating a niche site
- 22. - refers to marketing within a distinct or specified in realization that the more you focus on such markets, the more you'll be able to attract and target the really interested readers/viewers/buyers or just audience in general. Usually this is done in the web through creating a niche site SEO key terms and Metrics
- 23. Tools To be Used
- 25. New backlinks and referring domains SEO key terms and Metrics
- 26. Backlinks? - Backlinks are incoming links to a webpage. When a web page links to any other page, it's called a backlink. SEO key terms and Metrics
- 28. Links to : https://en.wikipedia.org/wiki/Coffee
- 29. New backlinks and referring domains SEO key terms and Metrics
- 30. Tools used : semrush.com
- 32. Referring domains / IP / Country
- 39. Trust Flow and Citation Flow SEO key terms and Metrics
- 40. Trust Flow - Trust Flow is one of the Majestic Flow Metrics, which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain." - In Laymen's terms, Majestic determines the score based on the traffic that flows through a link, the relevancy of the linking site, and the links linking to the linking site.
- 41. Citation Flow - Is a number of predicting how influential a URL might be based on how many sites link to it.
- 42. Tools used : majestic.com
- 43. How to determine a good citation and trust flow?
- 44. Trust Flow = 10 + / 100 Citation Flow = quality over quantity
- 45. Trust Flow = 10 / 100 Citation Flow = quality over quantity
- 46. DA / PA = Domain Authority and Page Authority SEO key terms and Metrics
- 47. Domain Authority (DA) - is a measure of the power of a domain name and is one of many search engine ranking factors. - Domain authority is based on three factors: Age, Popularity, and Size. developed by Moz Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank
- 48. Page Authority (PA) - is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
- 49. How to determine a good citation and trust flow?
- 53. NoFollow and Do Follow SEO key terms and Metrics
- 54. NOFOLLOW - is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link's target in the search engine's index. Tag Attribute: rel="nofollow"
- 57. Link to : https://moz.com
- 58. Page Source Of : https://en.wikipedia.org/wiki/Moz_(marketing_software)
- 59. DO FOLLOW - links allow google (all search engines) to follow them and reach our website. Giving us link juice and a backlink.
- 60. EXERCISES Create a sample website/blog through : wordpress.org
- 61. Organic Traffic SEO key terms and Metrics
- 62. Organic Traffic SEO key terms and Metrics - is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website
- 63. Started doing SEO last July this year 2017
- 64. Started doing SEO last July this year 2017 Consistent growth of traffic overtime
- 65. Impressions and CTR (click through Rates) SEO key terms and Metrics
- 66. Impressions SEO key terms and Metrics - The amount of impressions is the amount of times that an advertisement has been shown
- 67. Click Through Rates (CTR) SEO key terms and Metrics - is the number of clicks that your ad receives divided by the number of times your ad / page is shown
- 68. Click Through Rates (CTR) SEO key terms and Metrics - is the number of clicks that your ad receives divided by the number of times your ad / page is shown impressions
- 69. EXAMPLE clicks ÷ impressions = CTR
- 70. EXAMPLE clicks ÷ Impressions = CTR For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%
- 71. Tools used : https://www.google.com/webmasters/tools/
- 72. Keyword Rankings SEO key terms and Metrics
- 73. Keyword Rankings SEO key terms and Metrics - is an approximation of your website's position for a particular search term in a search engine's' results pages. The lower the rank, the easier your website is to find in search results for that keyword
- 75. Tools used : https://agencyanalytics.com/
- 76. Google: Algorithm Updates - Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways
- 77. Google Panda and Penguin
- 78. Google: Panda - is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", in particular "content farms", and return higher- quality sites near the top of the search results
- 79. Google: Penguin - to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
- 81. GOOGLE WEBMASTER GUIDELINES ● Participating in link schemes ● Creating pages with little or no original content ● Cloaking ● Sneaky redirects ● Hidden text or links ● Doorway pages ● Scraped content ● Participating in affiliate programs without adding sufficient value ● Loading pages with irrelevant keywords ● Links & site structure ● A guideline on Accessibility (robots.txt and sitemaps)
- 83. SEO Website Structure - A good structure means better crawling. Web crawlers like Googlebot crawl a website's structure. Their goal is to index the content in order to return it in search results. The better your site structure, the easier the crawlers can access and index the content.
- 84. What is a Good Website Structure?
- 85. What is a Good Website Structure? - Siloing a website
- 86. What is a Good Website Structure? - means grouping related pages together, either structurally or through linking, to establish the site's keyword-based themes” Silos are content taxonomies and linking structures that help to index your content, distribute link juice, add additional relevance signals and push up rankings.
- 88. Website Tracking Tools (main) SEO key terms and Metrics
- 89. Website Tracking Tools (main) SEO key terms and Metrics - Google Webmaster Tools (search Console - Google Analytics - Keyword Ranking Tool
- 93. Google Analytics
- 94. Google Analytics
- 95. Google Analytics
- 96. Google Analytics
- 97. Google Analytics
- 98. Google Analytics
- 99. Keyword Ranking Tool : agencyanalytics.com
- 100. Keyword Ranking Tool : agencyanalytics.com
- 101. Keyword Ranking Tool : agencyanalytics.com
- 102. Keyword Ranking Tool : agencyanalytics.com
- 103. Keyword Ranking Tool : agencyanalytics.com