Learn SEO in 5 Days
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This document outlines a comprehensive SEO training presentation by Dushyant Verma, covering essential topics such as the search landscape, how search engines work, building accessible sites, keyword research, link building strategies, and the role of social media in SEO. It details specific techniques, tools, and principles for optimizing online visibility through both organic and paid search efforts. The presentation is structured as a multi-day training program, with each day dedicated to a different aspect of search engine optimization.
Learn SEO in 5 Days
- 1. Search Engine Optimization SEO Training Presenter: Dushyant Verma Marketing Manger The Digital Group Inc. SEO Guide LinkedIn Profile - https://www.linkedin.com/in/dushyantverma/
- 2. Content in this Presentation The Search Landscape – Day 1 How Search Engines Work - Day 2 Building Accessible Sites - Day 3 Conducting Keyword Research - Day 4 Link Building Strategies Social Media & the Web’s Influencers Day 5
- 3. SEO Guide The Search Marketing Landscape Day - 1
- 4. The History of Search Engines
- 5. Global Search Survey - 2012
- 8. 8 Introduction to the various ways in which you can market your business online.
- 9. Organic vs. Paid Search Organic Paid
- 10. Organic vs. Paid Search 90% of Clicks 10% of Clicks
- 12. Vertical Search
- 13. Local Results Probably doesn’t get traffic like most “#1” results Completely different ranking algorithm than standard search results
- 14. Image Results
- 15. Video Results
- 16. News & Blog Results
- 17. Shopping Results
- 18. Instant Answers
- 19. Instant Answers
- 20. Instant Answers
- 21. Instant Answers News Results Real Time Results Local Results Image Results
- 22. This Presentation Focuses on:
- 23. Common Search Engine Principles Spider | Crawler | Indexer | Database | Results Engine | WebServer
- 24. SEO Guide How Search Engines Work Day -2
- 25. Crawling & Indexing Without links, the engines might never find this page
- 26. Calculating Query-Independent Metrics Via www.opensiteexplorer.org
- 27. Many Domains vs. One Domain VS.
- 28. Domain Authority
- 29. PageRank
- 30. The Flow of PageRank
- 31. PageRank is Split Evenly Between the Links on a Page
- 32. PageRank is an Iterative Algorithm
- 33. Technically, Every External Link “Leaks” PageRank
- 34. Nofollowing or Removing Links Can Alter the Flow of PageRank
- 35. Or, at least it used to... www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow
- 36. Google Says they use PageRank to Crawl
- 39. Query Deserves Freshness (QDF) QDF QDF Normal Results
- 40. Query Deserves Diversity (QDD)
- 42. SEO Guide Building Accessible Sites Day -3
- 43. Crawlability / Link Architecture
- 44. Duplicate Content & Canonicalization
- 45. Duplicate Content & Canonicalization
- 48. Duplicate Titles & Meta Descriptions
- 49. Search Friendly URLs www.nationalgeographic.com/animals/african-elephants Single domain Shallow folder structure with relevant words Keywords in page name, separated by hyphen
- 50. Search UN-Friendly URLs Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8 Unnecessary Subdomain Dynamic URLs don’t perform as well as static and engines recommend against more than two parameters No keywords in the URL string
- 51. Fixing Broken Links & 404s
- 52. Blocking Robots
- 53. Blocking Robots
- 58. Important Tags & Signals
- 59. Title Tags
- 62. Anchor Text <a href=“https://www.yourlandingpage.com”> Organic Blueberries are here </a> Start of the link tag Link referral location Visible/anchor of the link Closure of the link tag
- 63. Anchor Text
- 64. Page Copy
- 65. Image Alt Attributes Good keyword usage in the alt tag
- 66. Not So Important
- 68. H1, H2, H(x) Tags
- 70. SEO Guide Keyword Research + Targeting Day -4
- 71. The Goals of Keyword Research ? is to find keywords which are searched often so they can bring enough traffic but are not too competitive so you can rank well for these keywords
- 72. Determine Relative Volume Levels
- 73. Identify High Value Keywords
- 74. Predict the Effort Required to Rank Well
- 75. Choose the “Best” Words/Phrases to Target
- 76. The Keyword Demand Landscape
- 77. The Long Tail of Keyword Demand Top 100 terms: 5.7% of the all search traffic Top 500 terms: 8.9% of the all search traffic Top 1,000 terms: 10.6% of the all search traffic Top 10,000 terms: 18.5% of the all search traffic Experian Hitwise is a division of Experian that measures website traffic by collecting data directly from ISP networks Head terms are high volume in searches, But may be very competitive to attain. Tail terms are high volume in searches, But may be very competitive to attain.
- 82. Tools & Tactics for Brainstorming & Refining Your Seed List
- 84. Google AdWords Tool Be Wary of Match Type https://adwords.google.com/select/KeywordToolExternal
- 85. MS AdCenter Excel Plug-In www.seomoz.org/blog/using-the-adcenter-excel-plugin-for-keyphrase-research
- 86. Google Trends Not Very Accurate Sign In for Y-Axis Numbers
- 87. Internal Site Search Stats
- 88. Competitive Keyword Research Restrict query to competitor’s domain
- 89. The Keyword Research Process
- 90. Start with Your Seed List
- 91. Create Spreadsheet w/ these Columns
- 92. Get Google Search Demand Numbers
- 93. Or Use PPC Campaign Data
- 94. Add Keyword Difficulty Data for Top Terms We like using a weighted average of the Page Authority metric
- 95. Target High Volume, High Value, Low Difficulty Terms First
- 96. Measuring Keyword Difficulty & Competition
- 97. Run Queries for Desired Term + Engine Watch for vertical results, which can skew CTRs & visibility
- 98. Conduct a Competitive Analysis of Metrics
- 99. Tools Can Help Provide Scores
- 100. Tools Can Help Provide Scores www.seomoz.org/mozbar
- 101. SEO Guide Link Building Strategies Day 4-5
- 102. What Goals Can Link Building Help Us Achieve?
- 104. Improve a Domain’s Ability to Rank Pages
- 105. Achieve More Complete Indexation
- 106. Drive Traffic & Branding Awareness
- 107. Send Converting Traffic Image Credit: websiteoptimization.com
- 108. The 8 Basic Kinds of Link Building
- 109. #1 - Manual Link Submissions/Requests
- 110. #2 - Competitive Link Research/Acquisition
- 111. #3 - Links via Embedded Content
- 112. #4 - Linkbait & Viral Campaigns
- 113. #5 - Content, Technology & API Licensing
- 114. #6 - Partnerships, Exchanges & Trades
- 115. #7 - Paid Links
- 116. #8 - Link Reclamation
- 117. Matching the Right Link Building Strategies to Your Organization’s SEO Goals
- 118. Links for Individual Rankings
- 119. Links for Domain “Authority”
- 120. Links for Indexation
- 121. Links for Traffic & Branding
- 122. Links for Conversion
- 123. Using Tools & Processes to Ease the Challenges of Link Building
- 124. Tools for Competitive Link Research • Yahoo! Site Explorer & Link Commands • Open Site Explorer • Top Pages
- 125. Yahoo! Site Explorer Total num of links coming to your domain Not necessarily followed & in a somewhat random order
- 126. Yahoo! Link Commands Less “accurate” than Site Explorer Lots of cool, useful modifiers available
- 127. Open Site Explorer
- 128. Open Site Explorer Highly Correlation w/ Rankings Data updates monthly from the Linkscape web index (approx. 60% the size of Yahoo!/Google/Bing)
- 129. Open Site Explorer Poor Anchor Text Spells Opportunity
- 130. Top Pages Find which pages are earning links (your own & competitors) 404s? Reclaim them!
- 131. Ways Search Engines Judge the Value of a Link
- 132. #1 - Internal vs. External
- 133. #2 - Anchor Text
- 134. #3 - PageRank According to google if a webpage is giving away a link to another page then it is casting a vote to another page. For example ,if a page A is linking back to page B then google sees it as a vote from page A to page B
- 135. #4 - Trust Rank
- 136. #5 - Location on the Page
- 137. #6 - Use of Rel="Nofollow"
- 138. #13 - Link Type Links can come in a variety of formats. The big three are: Straight HTML Text Links Image Links Javascript Links
- 139. #13 - Link Type Straight HTML Text Links Image Links Javascript Links
- 140. Tools for Quick Analysis Get usable metrics quickly as you surf
- 141. Tools for Quick Analysis
- 142. Social Media & the Web’s Influencers
- 143. Influencers on the Web
- 144. Topic Areas of Interest for Web Influencers The D S Simon 2014 Web Influencers Survey found technology, entertainment, food & beverage and healthcare were the most interesting topics for web influencers. This clearly creates an opportunity for communicators as well as insight into how to target your outreach for specific campaigns. The table below shows a comparison of the subject matter interest levels amongst the different types of media.
- 145. Making Content Easy to Share
- 146. Making Content Easy to Share
- 147. SEO Guide “Why is Social Media important for Business?”
- 148. Popularity of the Social Networks (As of January 2013) – Source: Techi
- 149. Breakdown on how some of the most popular social media platforms have been helping businesses attain their goals:
- 150. SEO Guide “Choosing the Right Social Media Platform for Business”
- 152. Adopt a strategy that reflects your brand and your customers’ behavior Decide what platforms work best for your business Determine how much you can commit to regular updates Go where your customers are and start a conversation Social Statistics
- 157. Social Media Paid Marketing Methodology
- 161. Algorithmic Ranking Factors You have to do these right, before you can do these right
- 162. SEO Guide Free SEO Tools List of Tools: Google Webmaster Tools http://www.google.com/webmasters Google Keyword Tool www.adwords.google.com/select/KeywordTool External Website Grader www.websitegrader.com Check Backlinks & Anchor Text www.bluebacklinks.com Search Engine Spider Simulator www.webconfs.com/search-engine-spider- simulator.php Alexa Ranking www.alexa.com SEO Book – Free SEO Tools www.tools.seobook.com Spy on Your Competitors www.spyfu.com Search Engine & Directory Submission Tool www.ubl.org Press Release Article Distribution www.prnewswire.com
- 163. SEO Guide Thank You!