SEO Proposal Template - Format.pdf
- 1. SEO Proposal
- 2. Activities ● On-page Content/Pages Creation ● Technical Optimization & Using Metadata ● Sitemap Optimization ● Schema Creation & Updation (Related on your services) ● Semantic Content Optimization (On-Page Optimization) ● Usability and Conversion Optimization (Call to Action) ● Blog Optimization ● Mobile SEO Optimization ● Analytics & Search Console Setup
- 3. ● Analysis of your current content for each page. ● Keywords are added to each page. Each page is optimized for keyword and has a keyword density of 2-4%. ● Also, each web pages file name and URL links should be changed to reflect the keyword. ● Including a site maps with links is a good way to help search engines effectively rank your site. ● Content Ideas: Adding high quality articles that your users will find informative and see value in the content. Html Tag Optimization This involves an analysis of the key HTML tags that are analyzed by search engines to rank web pages. These tags include: ● <TITLE> ● <META> ● <HEADER> ● <ALT> Keywords will be added to the content in these tags to ensure search engines are optimizing your site properly. Technical Optimization & using Metadata
- 4. Sitemap Optimization Sitemap is an important part of SEO. SEO bots read this sitemap file and scroll site (Monthly Update) XML Sitemaps are important for SEO because they make it easier for Google to find your site's pages—this is important because Google ranks web PAGES not just websites. 7 Benefits of Google Sitemap ● Content Modification ● Efficient Crawling ● Content Categorization ● Get Discovered ● Save Time ● Free service ● Learn About Your Visitors
- 5. Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results. Benefits: Rich snippets do make your web pages appear more prominently in SERPs. This improved visibility has been shown to improve click-through rates. ● Enhances SEO ● Increases online presence ● Boosts local SEO ● Creates rich snippets ● Improves website ranking Schema Creation & Updation
- 6. Semantic Content Optimization Semantic content optimization includes all the operations on website and new content creating to website. Services Page Content: ● Text ● Image ● pdf white papers ● Video Information about services. New content will create and added regularly to your website.
- 7. Usability & Conversion Optimization ● Enquiry Form (Mobile & Desktop View) ● Content structure (Mobile & Desktop View) ● Address (Mobile & Desktop) ● Email & Phone no (Mobile & Desktop) ● Site Structure (Mobile & Desktop) ● Site Speed Check (Mobile & Desktop) ● Navigation
- 8. Blog Creation Develop a series of blog topics (post will be approximately 400 words) There will be 2 types of posts: ● Posts that are based on updates I.e Services, benefits, quality, related to industry, etc. ● Posts that are tidbits of information for teams support, How to, steps, questions to consider, etc. THE BENEFIT: ● Fresh content is easily optimize and rank in google SERP ● Each blog post will be Tweeted and added as a link on the Facebook page
- 9. Mobile SEO Optimization Website works well with mobile phones and all the content is viewable with mobile phone Benefits: ● Improved User Experience ● Increased Average Time on Site ● Faster Website Load Speed ● Improved Mobile SEO ● Competitive Advantage Over Your Competition
- 10. Off-Page Optimization & Link Building Links or backlinks from relevant sources to the company’s site. Create External Blog to more visibility on SERP & Generate quality backlinks Link Building through Directories - Post the company profile on business directories - Optimize the profiles based on the keywords used on the website THE BENEFIT: ● Brand Exposure ● Back links to the website ● More sources for contact information
- 11. Internal & External Blog Post & Platform Internal Blog Article Posting Platform No of External Blog Post Internal Blog (On-site) 4 (Monthly) External Blog External Blog Creation No of External Blog Creation Wordpress, Blogger, Tumblr, Webnode & Weebly 4 (Monthly) We will post 4 Blog posts every month focusing on Targeted keywords in a non-promotional way of providing a solution to the problem a reader may be facing.
- 12. Preferred Keywords & Ranking Duration ● We have done Keyword Research for 10-20 Keywords after analysing the Search Volume and Competition. ● We will obtain the rank on 50% of the keywords by 3-4 months. Ranking Time Duration: 3-4 Months (50%) (1st Page)
- 13. Service fee and Deliverables: ● Weekly time allocation (5 business days) : ● Monthly service fee retainer : 15,000 INR + GST ● Our Monthly Deliverables: ■ On -SEO Website Changes. ■ Off-Page Link Building . ■ Keywords Research. ■ Increasing site Traffic. ■ Monthly Progress Report. ■ Uploading new blogs/articles on the site. ■ Blogs Creation (Wordpress, Blogger, Weebly & Tumbler)
- 14. Our Requirements ● Website & Blog Access. ● Analytics & Search Console Access. ● Email id & Phone number (for profile listing activities). Out of Scope ● Website Design Changes. ● Creating New Page on the site. ● Making any Themes changes in the site. ● Social Media Postings.
- 15. Thanks