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Search Engine Optimization (SEO)
Strategies to improve exposure to your company’s website…
Agenda

Site Analysis
SEO Process
Technical aspects of SEO
Measuring SEO success
Site Analysis Report
What is SEO ( Search Engine Optimization )?

The process of improving web pages so they rank higher in search engines for your
targeted keywords.



                                            Internal Link Structure


                                          Link Popularity / Relevance
    Key Factors
                                        Crawlability / Optimized Code


                                              Content Relevance
Where are the Organic Results?



     Pay Per Click


                             Pay Per Click
       Organic
Industry Research – Who gets the clicks?

                           Organic Clicks vs Paid Clicks

   The vast majority of clicks -- roughly 60 percent, go to organic listings.




   Source: Enquiro, 2011
Industry Research & The case for SEO
                          Reasons to conduct SEO

                    • The majority of clicks are going to
                    Organic listings.
                    • SEO is the most popular form of SEM.
                    • SEO provides a high ROI.
                    • Many people don’t go past the 1st
                    page in the Search results.
                    • Users trust the Natural results to be
                    more relevant to their Search query.



                    *Sources: Iprospect Research, eMarketer
SEO Process
Step 1: Discuss Business objectives.
Step 2: Conduct initial keyword analysis.
Step 3: Identify the keyword/landing page combinations.
Step 4: Interim Client Approval for Keyword/Landing Pages.
Step 5: Baseline Ranking & Traffic reports.
Step 6: On-site & Off-site optimization.
Step 7: Detailed Recommendation documents.
Step 8: Implementation.
Step 9: Monitoring and Optimizing: We provide monthly reporting and
optimization recommendations. The reporting is compared to the baseline (or
previous month’s results) to identify trends and help guide additional
adjustments.
Technical SEO
1.Comprehensive Website Analysis
2.Keyword Research and Analysis.
3.Baseline Ranking report.
4.Competitive analysis in Search Engines.
5.Content Analysis & SEO Copywriting.
6.Analysis of URL structure & information architecture.
7.Analysis of internal linking.
8.Analysis of source code and page layout.
9.Code validation.
10.Search Engine Saturation.
11.Link Popularity Analysis.
12.Link Relevancy & Co-Citation Analysis (Topical Relevancy).
Technical SEO - Example of Page Elements
Site-Side Optimization

                                                           Page Title



                                                            Alt-Tags




                                                         Anchor Text

                                                         Navigation




                                                     Link Title Tags
Technical SEO - Source Code


                              Title Tag
                              Meta data




                              Javascript
SEO & SEM Strategies 2011 ppt
SEO & SEM Strategies 2011 ppt
SEO & SEM Strategies 2011 ppt
SEO & SEM Strategies 2011 ppt
Define Organic SEO Objectives:
Where you are currently
Where you want to get to
How you are going to achieve this
Organic SEO Keyword Research:
Current keyword/keyprase analysis
Identifying relevent keyphrases for your
market place-ensuring that the keywords
chosen are both relevent to your business
sector, as well as being regularly searched for
online

Organic SEO Competitive Analysis:
Analysis of competitors strengths and
weakness
Site architecture and content analysis
Organic SEO Benchmarking:
Top 3 competitors current ranking position in
all major search engines.
Compare performance in natural listings for
keyphrase types.
Look at competitors keyword/keyphrase
targeting.

Organic On page Optimisation:
Metatag analysis-Title tag, H1-H2 tags.These
influence rankings and we will add them and
optimise them where possible while
maintaining readability

Body content analysis
Site architecture and content optimisation. We
will analyse your site content and structure
ensuring that technically your website is search
engine friendly, and that your content is
written for optimum search results
Organic Off page Optimisation:
Link popularity building (oneway and
reciprocal)- Probably one of the most
important areas of SEO at the moment is
generating links to your website.

Directory submissions
Press releases and article submissions
Organic SEO Reporting and Refining:
Monthly traffic and progress reports.
Nowadays with site analytics and traffic
software it is possible to measure and monitor
your online traffic in great detail. This will
allow you to look at:
     Visitor numbers
     Which page was viewed most often
     Which search engines reffered them
     What are the most popular pages
     Monthly targets and milestones
Ongoing SEO Consulting:
Organic SEO is a long term marketing
strategy, and in order to continually achieve
the highest rankings it is essential to make
adjustments and improvements for your
business to remain competitive. Ongoing
maintenance and research should be carried
out on a monthly basis to ensure long-term
success.
Query ??
Thank you for watching presentation


Itechnologyplanet Pvt. Ltd.

31 Sant Nagar, 4th Floor
East of Kailash,
New Delhi, INDIA, 110065
Tel.+91-11-4140 8402
Email Id: info@itechnologyplanet.com
Website: http://www.itechnologyplanet.com

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SEO & SEM Strategies 2011 ppt

  • 1. Search Engine Optimization (SEO) Strategies to improve exposure to your company’s website…
  • 2. Agenda Site Analysis SEO Process Technical aspects of SEO Measuring SEO success
  • 4. What is SEO ( Search Engine Optimization )? The process of improving web pages so they rank higher in search engines for your targeted keywords. Internal Link Structure Link Popularity / Relevance Key Factors Crawlability / Optimized Code Content Relevance
  • 5. Where are the Organic Results? Pay Per Click Pay Per Click Organic
  • 6. Industry Research – Who gets the clicks? Organic Clicks vs Paid Clicks The vast majority of clicks -- roughly 60 percent, go to organic listings. Source: Enquiro, 2011
  • 7. Industry Research & The case for SEO Reasons to conduct SEO • The majority of clicks are going to Organic listings. • SEO is the most popular form of SEM. • SEO provides a high ROI. • Many people don’t go past the 1st page in the Search results. • Users trust the Natural results to be more relevant to their Search query. *Sources: Iprospect Research, eMarketer
  • 8. SEO Process Step 1: Discuss Business objectives. Step 2: Conduct initial keyword analysis. Step 3: Identify the keyword/landing page combinations. Step 4: Interim Client Approval for Keyword/Landing Pages. Step 5: Baseline Ranking & Traffic reports. Step 6: On-site & Off-site optimization. Step 7: Detailed Recommendation documents. Step 8: Implementation. Step 9: Monitoring and Optimizing: We provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.
  • 9. Technical SEO 1.Comprehensive Website Analysis 2.Keyword Research and Analysis. 3.Baseline Ranking report. 4.Competitive analysis in Search Engines. 5.Content Analysis & SEO Copywriting. 6.Analysis of URL structure & information architecture. 7.Analysis of internal linking. 8.Analysis of source code and page layout. 9.Code validation. 10.Search Engine Saturation. 11.Link Popularity Analysis. 12.Link Relevancy & Co-Citation Analysis (Topical Relevancy).
  • 10. Technical SEO - Example of Page Elements Site-Side Optimization Page Title Alt-Tags Anchor Text Navigation Link Title Tags
  • 11. Technical SEO - Source Code Title Tag Meta data Javascript
  • 16. Define Organic SEO Objectives: Where you are currently Where you want to get to How you are going to achieve this Organic SEO Keyword Research: Current keyword/keyprase analysis Identifying relevent keyphrases for your market place-ensuring that the keywords chosen are both relevent to your business sector, as well as being regularly searched for online Organic SEO Competitive Analysis: Analysis of competitors strengths and weakness Site architecture and content analysis
  • 17. Organic SEO Benchmarking: Top 3 competitors current ranking position in all major search engines. Compare performance in natural listings for keyphrase types. Look at competitors keyword/keyphrase targeting. Organic On page Optimisation: Metatag analysis-Title tag, H1-H2 tags.These influence rankings and we will add them and optimise them where possible while maintaining readability Body content analysis Site architecture and content optimisation. We will analyse your site content and structure ensuring that technically your website is search engine friendly, and that your content is written for optimum search results
  • 18. Organic Off page Optimisation: Link popularity building (oneway and reciprocal)- Probably one of the most important areas of SEO at the moment is generating links to your website. Directory submissions Press releases and article submissions Organic SEO Reporting and Refining: Monthly traffic and progress reports. Nowadays with site analytics and traffic software it is possible to measure and monitor your online traffic in great detail. This will allow you to look at: Visitor numbers Which page was viewed most often Which search engines reffered them What are the most popular pages Monthly targets and milestones
  • 19. Ongoing SEO Consulting: Organic SEO is a long term marketing strategy, and in order to continually achieve the highest rankings it is essential to make adjustments and improvements for your business to remain competitive. Ongoing maintenance and research should be carried out on a monthly basis to ensure long-term success.
  • 21. Thank you for watching presentation Itechnologyplanet Pvt. Ltd. 31 Sant Nagar, 4th Floor East of Kailash, New Delhi, INDIA, 110065 Tel.+91-11-4140 8402 Email Id: info@itechnologyplanet.com Website: http://www.itechnologyplanet.com