This document introduces the team behind the secureIoT project. It identifies their target customer as Becca Davis, a college student experiencing slow internet speeds due to unknown devices on her shared home network. Becca's persona is described as wanting to know why her wifi is slow and feeling there should be a way to control who accesses her network. The document proposes monitoring the network as a solution and poses hypotheses about user security knowledge and adoption of secureIoT in everyday life to improve security usability.