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MissConnell

This document provides guidance and planning materials for answering potential exam questions about digital technology, creativity, and conventions of real media texts. It includes: 1. Suggested essay structures and examples to compare work from AS and A2 years. 2. Discussion of relevant theories and theorists for each topic. 3. Charts and templates to plan examples for pre-production, production, and post-production stages. 4. Prompts to analyze one's own use of genre conventions and how they compared to inspirational real media. The document aims to help the student strategically plan strong essay responses that demonstrate knowledge of their coursework processes and integration of relevant production concepts.

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A2 QUESTION 1A
POSSIBLE TOPICS •Digital Technology •Creativity •Use of Real Media Texts •Research and Planning •Post Production •Blue represents same essay structure plan for 1. Pre-production 2. Production 3. Post-production
# OF TOPICS? Will you be asked about just one of these?
# OF TOPICS? NO! It may be 1 or 2!
VARIOUS THEORIES “A process needed for problem solving….not a special gift enjoyed by a few but a common ability processed by most people.” (Jones 1993) Post production, research and planning “The making of new and the re arranging of the old.” (Bently 1997) Conventions of real media, post production, digital technology, creativity “Creativity results from the interaction of a system composed of 3 elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognize and validate the innovation.” (Csikszentmihalyi 1996) Creativity “There is no absolute judgement (on creativity) All judgements are comparisons of one thing with another.” (Donald Larning) Conventions of real media, creativity
INTRODUCTION TEMPLATE 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. This stays the same in every draft!
DIGITAL TECHNOLOGY
DIGITAL TECHNOLOGY TIMELINE 1. What did you know/use before you started AS? 2. What technologies in the R& P phase? 3. What technologies in preliminary? 1. What did you learn about technologies from doing preliminary? 4. What technologies in construction? 1. How did your use and knowledge of technologies improve over the drafts? 5. Starting A2, what did you use in AS that you already knew? 6. What changes in technologies in A2? 7. How did your use and knowledge of technologies improve in the R&P and construction phases in A2 compared to AS? 8. Looking back, what technologies can you confidently use/know?
DEBATES IN DT In terms of skill development, what are the pros and cons of using digital technology to make products? How did you use your skills to aid the construction of your task?
DIGITAL TECHNOLOGIES INTERNET DIGITAL SOFTWARE DIGITAL HARDWARE Youtube (research and uploading) imovie Blogger garageband Sony HD digital camcorders & USB uploading Copyright free music (MP3/MP4 etc) iphoto Digital voice recorder - Streaming sites: BBC iplayer/40D/youtube channel Webcam (part of iphoto) Digital still cameras (camera or camera on phones) 3G Programs to watch = WMP, quicktime, VLC Ipad – all the apps you used. Social networking: facebook/twitter PC/MAC Slideshare, Flickr, Scribd, prezi, DVD’s to watch (actual DVD, DVD player vs streaming)
DIGITAL TECHNOLOGY ESSAY PLAN INTRODUCTION 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. Part 1: PRE-PRODUCTION 3 examples Compare AS & A2 Part 2: PRODUCTION 3 examples Compare AS & A2 Part 3: POST-PRODUCTION 3 examples Compare AS & A2 CONCLUSION Write a brief conclusion of how digital technologies were used to aid make your AS/A2 media coursework and summarize what technologies you used
DIGITAL TECHNOLOGY ESSAY PLANNING Part 1: PRE-PRODUCTION 3 examples Compare AS & A2 Example 1 Ex. Youtube Example 2 Ex. Researching real products (DVD/streaming) Example 3 Ex. Blogger AS A2
DIGITAL TECHNOLOGY ESSAY PLANNING Part 1: PRODUCTION 3 examples Compare AS & A2 Example 1 Ex. Still cameras Example 2 Ex. camcorders Example 3 Ex. Uploading footage or other technologies? AS A2
DIGITAL TECHNOLOGY ESSAY PLANNING Part 1: POST-PRODUCTION 3 examples Compare AS & A2 Example 1 Ex. Adding sounds/music Example 2 Ex. Editing tool 1 Example 3 Ex. Editing tool 2 AS A2
THEORIES What theories/theorists could you connect to digital technology? Theorist Theory How connected? 1. 2.
HOMEWORK Complete the charts for each stage: 1. Pre-production 2. Production 3. Post-production AND Complete a basic plan for digital technology (not fully written essay) by choosing 3 examples for each stage.
CREATIVITY
WHAT IS CREATIVITY? Some basic definitions: ‘making of the old, re-arranging of the new’, ‘something new that communicates something to someone’, ‘something original’. Thinking or behaving imaginatively. It could involve extending/developing or going against/challenging conventions. What did you do in your c/w? Why? What were the restrictions given to you? (You were given specific tasks in AS/A2). After this, what creative processes began? (You choose a genre and had to create an original story)
CREATIVE POINTS TO CONSIDER 1. How creative were you in decisions made when creating your c/w? 1. How were you creative in the pre-production stages of research and planning? 2. How was your product influenced by your lifestyle/relationships/interests? (is anything 100% creative?) 2. “Creativity is always constrained by generic conventions”. To what extent did you adhere to or subvert (challenge or omit) conventions in the creation of your media products? 3. How were you creative as an individual and in a group? (sharing and developing ideas, the evolution of ideas) 4. You must appreciate the balance and importance of using individual/group creativity against using existing filming conventions and techniques. 5. Did the technologies enhance your creativity? Why or why not? 1. How did using digital technologies aid you in your ability to construct a desired product? 6. What limited your creativity? (group work/ideas, technology problems, time/deadlines, genre/conventions, other obstacles)
THEORIES FOR CREATIVITY “The making of new and the re arranging of the old.” (Bently 1997) Conventions of real media, post production, digital technology, creativity “Creativity results from the interaction of a system composed of 3 elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognize and validate the innovation.” (Csikszentmihalyi 1996) Creativity “There is no absolute judgement (on creativity) All judgements are comparisons of one thing with another.” (Donald Larning) Conventions of real media, creativity
CREATIVITY ESSAY PLAN INTRODUCTION 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. Part 1: PRE-PRODUCTION 3 examples Compare AS & A2 Part 2: PRODUCTION 3 examples Compare AS & A2 Part 3: POST-PRODUCTION 3 examples Compare AS & A2 CONCLUSION Write a brief conclusion of how your creativity made your AS/A2 media coursework come to life
CREATIVITY ESSAY PLANNING Part 1: PRE-PRODUCTION 3 examples Compare AS & A2 Example 1 Ex. coming up with idea (individual and/or group setting) Example 2 Ex. Using/developing/ challenging conventions Example 3 Ex. How were your creative in your planning such as: blogs, storyboards, scripts, *Ex. How were you creative in the drafting process? AS A2
CREATIVITY ESSAY PLANNING Part 1: PRODUCTION 3 examples Compare AS & A2 Example 1 Ex. Using cameras to film your creative ideas Example 2 Ex. Ability to create mise-en-scene, actors, costume/props Example 3 Ex. Uploading footage or other technologies? AS A2
CREATIVITY ESSAY PLANNING Part 1: POST-PRODUCTION 3 examples Compare AS & A2 Example 1 Ex. How were you creative in Adding sounds/music Example 2 Ex. How were you creative in your editing? Example 3 Ex. How were you creative in the drafting process? (combining old/new footage to desired result) AS A2
THEORIES What theories/theorists could you connect to creativity? Theorist Theory How connected? 1. 2.
HOMEWORK Complete the charts for each stage: 1. Pre-production 2. Production 3. Post-production AND Complete a basic plan for creativity (not fully written essay) by choosing 3 examples for each stage.
USING CONVENTIONS OF REAL MEDIA TEXTS
TIPS Before planning for this topic, you might want to look at your: -AS evaluation -A2 evaluation This is clearly related to the 1st question „How does your media product use, develop, challenge forms and conventions of real media products” 1. Know your inspirational real media products 2. Know the genre and conventions you used/developed/challenged 3. Explain WHY your used/developed/challenged 4. Explain HOW they are similar and different to real media products
GENRE • ‘Genre’ is a critical tool that helps us study texts and audience responses to texts by dividing them into categories based on common elements. Daniel Chandler (2001) details that the word genre comes from the word for 'kind' or 'class'. The term is widely used in rhetoric, literary theory, media theory to refer to a “distinctive type of ‘text’”. • All genres have sub genres (genre within a genre). • This means that they are divided up into more specific categories. Barry Keith Grant (1995) suggests that this allows audiences to identify them specifically by their familiar and what become recognisable characteristics. • Genres are not fixed. They constantly change and evolve over time – your coursework productions, are postmodern pieces and/or adapt to changes to advances in technology. Christian Metz (1974) argued that genres go through a typical cycle of changes during their lifetime. David Buckingham (1993) argues that 'genre is not... Simply "given" by the culture: rather, it is in a constant process of negotiation and change’. Steve Neale (1995) “genres are processes of systemisation” – they change over time.
WHAT ARE REAL MEDIA TEXTS AS A2 main A2 ancillary Example 1 Example 2 Example 3 Real media texts are the real life texts of your task. AS = real film (various genre) opening sequences A2 = real TV documentaries + real double page magazine spreads in listing magazines + newspaper adverts Below list 3 examples of real texts you were inspired by for your tasks. Write a few bullet points explaining WHAT/HOW it was inspiring for your idea.
WHAT ARE CONVENTIONS Any media product has generic conventions in order than an audience understand it’s form and purpose. Conventions are recognizable and familiar characteristics that an audience expect to see/experience based on existing products they have previously seen/experienced. When a media product mostly uses generic conventions, it is conventional or stereotypical. Example: ‘House of Wax’ = group of attractive, young teenagers going on adventure, in isolated place, dumb blondes, sex, disturbed villain who was mistreated and taking it out on ‘normal’ others, blood & gore & torture of tolerable degree When a media product mostly challenges (or omits) generic conventions, it is NOT stereotypical because it breaks the mould.
GENRE & CONVENTIONS IN AS Genre and real inspirational films Conventions of this genre (consider how it has changed over time, therefore how it’s conventions have changed over time) USE DEVELOP CHALLENGE Come up with at least 5-10 examples….don’t just say ‘horror’…be more specific, we live in a day and age of subgenres!
GENRE & CONVENTIONS IN A2 Genre and real inspirational products MAIN & ANCILLARY Conventions of this genre (consider how it has changed over time, therefore how it’s conventions have changed over time) USE DEVELOP CHALLENGE Come up with at least 5-10 examples….don’t just say ‘documentary’…be more specific, we live in a day and age of subgenres!
YOUR GENRE & CONVENTIONS IN AS Conventions USED Conventions DEVELOPED Conventions CHALLENGED Similarities to inspirational films Differences to inspirational films GENRE : _________________________
YOUR GENRE & CONVENTIONS IN A2 MAIN Conventions USED Conventions DEVELOPED Conventions CHALLENGED Similarities to inspirational documentaries Differences to documentaries GENRE : _________________________
YOUR GENRE & CONVENTIONS IN A2 ANCILLARIES Conventions USED Conventions DEVELOPED Conventions CHALLENGED Similarities to inspirational ancillaries Differences to ancillaries GENRE : _______________ GENRE : _______________
LIST YOUR CONVENTIONS IN AS Fill in the chart to know your conventions Real Inspirational Films And their Conventions Your Conventions USED Your Conventions DEVELOPED Your Conventions CHALLENGED Similarities to real inspirational film Similarities to real inspirational film 1. 2. 3.
LIST YOUR CONVENTIONS IN A2 Fill in the chart to know your conventions Real Inspirational Documentaries And their Conventions Your Conventions USED Your Conventions DEVELOPED Your Conventions CHALLENGED Similarities to real inspirational documentaries Similarities to real inspirational documentaries 1. 2. 3.
LIST YOUR CONVENTIONS IN A2 Fill in the chart to know your conventions for ancillaries 1. Double page magazine spread 2. Newspaper advert Real Inspirational Ancillaries And their Conventions Your Conventions USED Your Conventions DEVELOPED Your Conventions CHALLENGED Similarities to real inspirational ancillaries Similarities to real inspirational ancillaries 1. 2. 3.
ESSAY PLANS There are two CONVENTIONS OF REAL MEDIA TEXTS ESSAY PLANS Choose 1 (if you choose 1, then create similar charts to digital technology and creativity) Or 2
CONVENTIONS OF REAL MEDIA TEXTS ESSAY PLAN 1. INTRODUCTION 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. Part 1: PRE-PRODUCTION 3 examples Compare AS & A2 Part 2: PRODUCTION 3 examples Compare AS & A2 Part 3: POST-PRODUCTION 3 examples Compare AS & A2 CONCLUSION Write a brief conclusion of how conventions of real media texts were used in aid to create your AS/A2 media coursework and summarize how they were similar and different to inspirational real media products
CONVENTIONS OF REAL MEDIA TEXTS ESSAY PLAN 2. INTRODUCTION 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. Part 1: INSPIRATIONAL MEDIA PRODUCTS & THEIR CONVENTIONS 3 examples Compare AS & A2 Part 2: CONVENTIONS USED/DEVELOPED/CHALLENGED 3 examples Compare AS & A2 Part 3: HOW YOUR CONVENTIONS ARE SIMILAR/DIFFERENT TO REAL MEDIA PRODUCTS 3 examples Compare AS & A2 CONCLUSION Write a brief conclusion of how conventions of real media texts were used in aid to create your AS/A2 media coursework and summarize how they were similar and different to inspirational real media products
THEORIES What theories/theorists could you connect to conventions of real media texts? Theorist Theory How connected? 1. 2.
HOMEWORK DUE NEXT WEEK (1 WEEK TO COMPLETE!) Complete the charts for your conventions essay plan (1 or 2): AND Complete a 30 minute response for: 1. Digital technology 2. Creativity 3. Conventions of real media texts
R&P & POST- PRODUCTION An ‘affect on/effects of’ structure can be applied that takes into account the stages of production to more difficult options: - Research and Planning - Post Production
RESEARCH & PLANNING
NOTES Remember research & planning is part of PRE-PRODUCTION Remember that research and planning are 2 different things: RESEARCH PLANNING -learning material/key terms -investigating and researching real media products -mind mapping (generating ideas) -exploring range of ideas -narrowing down ideas -developing idea -finishing idea -on-going: drafting the planning ideas after making drafts
ESSAY STRUCTURE INTRODUCTION 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. Part 1: HOW DID YOU COMPLETE EFFECTIVE RESEARCH 2-3 examples Compare AS & A2 Part 2: HOW DID YOU COMPLETE EFFECTIVE PLANNING 2-3 examples Compare AS & A2 Part 3: WHAT WAS THE EFFECT OF YOUR RESEARCH & PLANNING 2-3 examples ON PRODUCTION (can discuss the effect of good/bad research and planning had on production) AND can discuss how you had to update your research & planning in drafts) Compare AS & A2 Part 4: WHAT WAS THE EFFECT OF YOUR RESEARCH & PLANNING 2-3 examples ON POST PRODUCTION (can discuss the effect of good/bad research and planning had on post-production) Compare AS & A2 CONCLUSION Write a brief conclusion of how you completed research and planning and how it was used in aid to create your AS/A2 media coursework and summarize how they were similar and different to inspirational real media products
RESEARCH Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
PLANNING Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
EFFECT OF R&P ON PRODUCTION Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
EFFECT OF R&P ON POST-PRODUCTION Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
HOMEWORK Complete the charts for your research and planning essay plan You could complete a response if you wanted to.
POST PRODUCTION
NOTES Consider the fact you have already completed pre-production, you have researched and planned. Consider the fact you have already completed production, you have shot/filmed/photographed (your raw footage). Remember that post production means EDITING, manipulating raw footage. You should consider the stage of whole production: What effect did R&P have on post-production? What effect did production have on post-production? It is about editing the form to make meaning of representation, narrative, message etc.
EDITING You should consider terms/techniques associated with editing (you can review the editing revision presentation to help you with the terms/meanings) Continuity editing = How the editing techniques are used to create continuous actions 180 degree rule Match on action Eye-line matching Cross cutting Insert shots (can be any type of shot) Sound bridging (sound but linked to cont. editing) Pace = What type of pace is used and what is the effect on the audience? Slow, medium, fast Effects on audience = suspense, fear, excitement, on edge of seat, thrill, shock, boredom, calm, relaxed, Time = How is the time being shown through editing? How/why? Story time = the time of the story (ex. 50 years in a 2 hour film….story time is 50 years) Discourse Time = the time taken to tell the story (ex 2 hours to show the story of 50 years, 2 hours is discourse time) Summary, ellipsis, scene, stretch, flashback/flashforward Time Allocation = How much time the characters/objects have on screen? Link this to their representation Transitions = How a scene goes to the next scene, what type of transition is applied? Straight cuts (no transition, wipe, fade in/fade out, overlap/dissolve, flashing, Graphic match, Special effects = Things applied in editing process that didn‟t happen during filming, usually to enhance something Black and white/sepia, blurring, CGI, ghost trail, animation, colour filters, contrast/lighting, cropping
COMPARING AIMS IN AS & A2 AS AIM (in post-production) A2 AIM (in post-production) How did you edit/what technologies were involved in editing process? What tools did you apply to edit? Why? What editing techniques did you apply? Why? What was your aim in your editing (think of purpose of task)? How did the editing make meaning on an your audience?
ESSAY STRUCTURE INTRODUCTION 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. Part 1: WHAT WAS THE EFFECT OF YOUR RESEARCH & PLANNING 2-3 examples ON POST-PRODUCTION (can discuss the effect of good/bad research and planning had on post-production) Compare AS & A2 Part 2: WHAT WAS THE EFFECT OF YOUR PRODUCTION 2-3 examples ON POST-PRODUCTION (can discuss the effect of good/bad production had on post-production) Compare AS & A2 Part 4: WHAT TOOLS/TECHNIQUES/TECHNOLOGIES DID YOU 2-3 examples APPLY IN POST-PRODUCTION Compare AS & A2 Part 3: EXTENSION (only if you can) WHAT WAS THE AIM IN YOUR 2-3 examples POST PRODUCTION Compare AS & A2 CONCLUSION Write a brief conclusion of how you completed post-production and how it was used in aid to create your AS/A2 media coursework and summarize how they were similar and different to inspirational real media products
EFFECT OF PRE- PRODUCTION ON POST- PRODUCTION Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
EFFECT OF PRE- PRODUCTION ON POST- PRODUCTION Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
TOOLS/TECHNIQUES/ TECHNOLOGIES Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
HOMEWORK Complete the charts for your research and planning essay plan You could complete a response if you wanted to.

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A2 question 1 a

  • 2. POSSIBLE TOPICS •Digital Technology •Creativity •Use of Real Media Texts •Research and Planning •Post Production •Blue represents same essay structure plan for 1. Pre-production 2. Production 3. Post-production
  • 3. # OF TOPICS? Will you be asked about just one of these?
  • 4. # OF TOPICS? NO! It may be 1 or 2!
  • 5. VARIOUS THEORIES “A process needed for problem solving….not a special gift enjoyed by a few but a common ability processed by most people.” (Jones 1993) Post production, research and planning “The making of new and the re arranging of the old.” (Bently 1997) Conventions of real media, post production, digital technology, creativity “Creativity results from the interaction of a system composed of 3 elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognize and validate the innovation.” (Csikszentmihalyi 1996) Creativity “There is no absolute judgement (on creativity) All judgements are comparisons of one thing with another.” (Donald Larning) Conventions of real media, creativity
  • 6. INTRODUCTION TEMPLATE 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. This stays the same in every draft!
  • 8. DIGITAL TECHNOLOGY TIMELINE 1. What did you know/use before you started AS? 2. What technologies in the R& P phase? 3. What technologies in preliminary? 1. What did you learn about technologies from doing preliminary? 4. What technologies in construction? 1. How did your use and knowledge of technologies improve over the drafts? 5. Starting A2, what did you use in AS that you already knew? 6. What changes in technologies in A2? 7. How did your use and knowledge of technologies improve in the R&P and construction phases in A2 compared to AS? 8. Looking back, what technologies can you confidently use/know?
  • 9. DEBATES IN DT In terms of skill development, what are the pros and cons of using digital technology to make products? How did you use your skills to aid the construction of your task?
  • 10. DIGITAL TECHNOLOGIES INTERNET DIGITAL SOFTWARE DIGITAL HARDWARE Youtube (research and uploading) imovie Blogger garageband Sony HD digital camcorders & USB uploading Copyright free music (MP3/MP4 etc) iphoto Digital voice recorder - Streaming sites: BBC iplayer/40D/youtube channel Webcam (part of iphoto) Digital still cameras (camera or camera on phones) 3G Programs to watch = WMP, quicktime, VLC Ipad – all the apps you used. Social networking: facebook/twitter PC/MAC Slideshare, Flickr, Scribd, prezi, DVD’s to watch (actual DVD, DVD player vs streaming)
  • 11. DIGITAL TECHNOLOGY ESSAY PLAN INTRODUCTION 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. Part 1: PRE-PRODUCTION 3 examples Compare AS & A2 Part 2: PRODUCTION 3 examples Compare AS & A2 Part 3: POST-PRODUCTION 3 examples Compare AS & A2 CONCLUSION Write a brief conclusion of how digital technologies were used to aid make your AS/A2 media coursework and summarize what technologies you used
  • 12. DIGITAL TECHNOLOGY ESSAY PLANNING Part 1: PRE-PRODUCTION 3 examples Compare AS & A2 Example 1 Ex. Youtube Example 2 Ex. Researching real products (DVD/streaming) Example 3 Ex. Blogger AS A2
  • 13. DIGITAL TECHNOLOGY ESSAY PLANNING Part 1: PRODUCTION 3 examples Compare AS & A2 Example 1 Ex. Still cameras Example 2 Ex. camcorders Example 3 Ex. Uploading footage or other technologies? AS A2
  • 14. DIGITAL TECHNOLOGY ESSAY PLANNING Part 1: POST-PRODUCTION 3 examples Compare AS & A2 Example 1 Ex. Adding sounds/music Example 2 Ex. Editing tool 1 Example 3 Ex. Editing tool 2 AS A2
  • 15. THEORIES What theories/theorists could you connect to digital technology? Theorist Theory How connected? 1. 2.
  • 16. HOMEWORK Complete the charts for each stage: 1. Pre-production 2. Production 3. Post-production AND Complete a basic plan for digital technology (not fully written essay) by choosing 3 examples for each stage.
  • 18. WHAT IS CREATIVITY? Some basic definitions: ‘making of the old, re-arranging of the new’, ‘something new that communicates something to someone’, ‘something original’. Thinking or behaving imaginatively. It could involve extending/developing or going against/challenging conventions. What did you do in your c/w? Why? What were the restrictions given to you? (You were given specific tasks in AS/A2). After this, what creative processes began? (You choose a genre and had to create an original story)
  • 19. CREATIVE POINTS TO CONSIDER 1. How creative were you in decisions made when creating your c/w? 1. How were you creative in the pre-production stages of research and planning? 2. How was your product influenced by your lifestyle/relationships/interests? (is anything 100% creative?) 2. “Creativity is always constrained by generic conventions”. To what extent did you adhere to or subvert (challenge or omit) conventions in the creation of your media products? 3. How were you creative as an individual and in a group? (sharing and developing ideas, the evolution of ideas) 4. You must appreciate the balance and importance of using individual/group creativity against using existing filming conventions and techniques. 5. Did the technologies enhance your creativity? Why or why not? 1. How did using digital technologies aid you in your ability to construct a desired product? 6. What limited your creativity? (group work/ideas, technology problems, time/deadlines, genre/conventions, other obstacles)
  • 20. THEORIES FOR CREATIVITY “The making of new and the re arranging of the old.” (Bently 1997) Conventions of real media, post production, digital technology, creativity “Creativity results from the interaction of a system composed of 3 elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognize and validate the innovation.” (Csikszentmihalyi 1996) Creativity “There is no absolute judgement (on creativity) All judgements are comparisons of one thing with another.” (Donald Larning) Conventions of real media, creativity
  • 21. CREATIVITY ESSAY PLAN INTRODUCTION 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. Part 1: PRE-PRODUCTION 3 examples Compare AS & A2 Part 2: PRODUCTION 3 examples Compare AS & A2 Part 3: POST-PRODUCTION 3 examples Compare AS & A2 CONCLUSION Write a brief conclusion of how your creativity made your AS/A2 media coursework come to life
  • 22. CREATIVITY ESSAY PLANNING Part 1: PRE-PRODUCTION 3 examples Compare AS & A2 Example 1 Ex. coming up with idea (individual and/or group setting) Example 2 Ex. Using/developing/ challenging conventions Example 3 Ex. How were your creative in your planning such as: blogs, storyboards, scripts, *Ex. How were you creative in the drafting process? AS A2
  • 23. CREATIVITY ESSAY PLANNING Part 1: PRODUCTION 3 examples Compare AS & A2 Example 1 Ex. Using cameras to film your creative ideas Example 2 Ex. Ability to create mise-en-scene, actors, costume/props Example 3 Ex. Uploading footage or other technologies? AS A2
  • 24. CREATIVITY ESSAY PLANNING Part 1: POST-PRODUCTION 3 examples Compare AS & A2 Example 1 Ex. How were you creative in Adding sounds/music Example 2 Ex. How were you creative in your editing? Example 3 Ex. How were you creative in the drafting process? (combining old/new footage to desired result) AS A2
  • 25. THEORIES What theories/theorists could you connect to creativity? Theorist Theory How connected? 1. 2.
  • 26. HOMEWORK Complete the charts for each stage: 1. Pre-production 2. Production 3. Post-production AND Complete a basic plan for creativity (not fully written essay) by choosing 3 examples for each stage.
  • 28. TIPS Before planning for this topic, you might want to look at your: -AS evaluation -A2 evaluation This is clearly related to the 1st question „How does your media product use, develop, challenge forms and conventions of real media products” 1. Know your inspirational real media products 2. Know the genre and conventions you used/developed/challenged 3. Explain WHY your used/developed/challenged 4. Explain HOW they are similar and different to real media products
  • 29. GENRE • ‘Genre’ is a critical tool that helps us study texts and audience responses to texts by dividing them into categories based on common elements. Daniel Chandler (2001) details that the word genre comes from the word for 'kind' or 'class'. The term is widely used in rhetoric, literary theory, media theory to refer to a “distinctive type of ‘text’”. • All genres have sub genres (genre within a genre). • This means that they are divided up into more specific categories. Barry Keith Grant (1995) suggests that this allows audiences to identify them specifically by their familiar and what become recognisable characteristics. • Genres are not fixed. They constantly change and evolve over time – your coursework productions, are postmodern pieces and/or adapt to changes to advances in technology. Christian Metz (1974) argued that genres go through a typical cycle of changes during their lifetime. David Buckingham (1993) argues that 'genre is not... Simply "given" by the culture: rather, it is in a constant process of negotiation and change’. Steve Neale (1995) “genres are processes of systemisation” – they change over time.
  • 30. WHAT ARE REAL MEDIA TEXTS AS A2 main A2 ancillary Example 1 Example 2 Example 3 Real media texts are the real life texts of your task. AS = real film (various genre) opening sequences A2 = real TV documentaries + real double page magazine spreads in listing magazines + newspaper adverts Below list 3 examples of real texts you were inspired by for your tasks. Write a few bullet points explaining WHAT/HOW it was inspiring for your idea.
  • 31. WHAT ARE CONVENTIONS Any media product has generic conventions in order than an audience understand it’s form and purpose. Conventions are recognizable and familiar characteristics that an audience expect to see/experience based on existing products they have previously seen/experienced. When a media product mostly uses generic conventions, it is conventional or stereotypical. Example: ‘House of Wax’ = group of attractive, young teenagers going on adventure, in isolated place, dumb blondes, sex, disturbed villain who was mistreated and taking it out on ‘normal’ others, blood & gore & torture of tolerable degree When a media product mostly challenges (or omits) generic conventions, it is NOT stereotypical because it breaks the mould.
  • 32. GENRE & CONVENTIONS IN AS Genre and real inspirational films Conventions of this genre (consider how it has changed over time, therefore how it’s conventions have changed over time) USE DEVELOP CHALLENGE Come up with at least 5-10 examples….don’t just say ‘horror’…be more specific, we live in a day and age of subgenres!
  • 33. GENRE & CONVENTIONS IN A2 Genre and real inspirational products MAIN & ANCILLARY Conventions of this genre (consider how it has changed over time, therefore how it’s conventions have changed over time) USE DEVELOP CHALLENGE Come up with at least 5-10 examples….don’t just say ‘documentary’…be more specific, we live in a day and age of subgenres!
  • 34. YOUR GENRE & CONVENTIONS IN AS Conventions USED Conventions DEVELOPED Conventions CHALLENGED Similarities to inspirational films Differences to inspirational films GENRE : _________________________
  • 35. YOUR GENRE & CONVENTIONS IN A2 MAIN Conventions USED Conventions DEVELOPED Conventions CHALLENGED Similarities to inspirational documentaries Differences to documentaries GENRE : _________________________
  • 36. YOUR GENRE & CONVENTIONS IN A2 ANCILLARIES Conventions USED Conventions DEVELOPED Conventions CHALLENGED Similarities to inspirational ancillaries Differences to ancillaries GENRE : _______________ GENRE : _______________
  • 37. LIST YOUR CONVENTIONS IN AS Fill in the chart to know your conventions Real Inspirational Films And their Conventions Your Conventions USED Your Conventions DEVELOPED Your Conventions CHALLENGED Similarities to real inspirational film Similarities to real inspirational film 1. 2. 3.
  • 38. LIST YOUR CONVENTIONS IN A2 Fill in the chart to know your conventions Real Inspirational Documentaries And their Conventions Your Conventions USED Your Conventions DEVELOPED Your Conventions CHALLENGED Similarities to real inspirational documentaries Similarities to real inspirational documentaries 1. 2. 3.
  • 39. LIST YOUR CONVENTIONS IN A2 Fill in the chart to know your conventions for ancillaries 1. Double page magazine spread 2. Newspaper advert Real Inspirational Ancillaries And their Conventions Your Conventions USED Your Conventions DEVELOPED Your Conventions CHALLENGED Similarities to real inspirational ancillaries Similarities to real inspirational ancillaries 1. 2. 3.
  • 40. ESSAY PLANS There are two CONVENTIONS OF REAL MEDIA TEXTS ESSAY PLANS Choose 1 (if you choose 1, then create similar charts to digital technology and creativity) Or 2
  • 41. CONVENTIONS OF REAL MEDIA TEXTS ESSAY PLAN 1. INTRODUCTION 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. Part 1: PRE-PRODUCTION 3 examples Compare AS & A2 Part 2: PRODUCTION 3 examples Compare AS & A2 Part 3: POST-PRODUCTION 3 examples Compare AS & A2 CONCLUSION Write a brief conclusion of how conventions of real media texts were used in aid to create your AS/A2 media coursework and summarize how they were similar and different to inspirational real media products
  • 42. CONVENTIONS OF REAL MEDIA TEXTS ESSAY PLAN 2. INTRODUCTION 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. Part 1: INSPIRATIONAL MEDIA PRODUCTS & THEIR CONVENTIONS 3 examples Compare AS & A2 Part 2: CONVENTIONS USED/DEVELOPED/CHALLENGED 3 examples Compare AS & A2 Part 3: HOW YOUR CONVENTIONS ARE SIMILAR/DIFFERENT TO REAL MEDIA PRODUCTS 3 examples Compare AS & A2 CONCLUSION Write a brief conclusion of how conventions of real media texts were used in aid to create your AS/A2 media coursework and summarize how they were similar and different to inspirational real media products
  • 43. THEORIES What theories/theorists could you connect to conventions of real media texts? Theorist Theory How connected? 1. 2.
  • 44. HOMEWORK DUE NEXT WEEK (1 WEEK TO COMPLETE!) Complete the charts for your conventions essay plan (1 or 2): AND Complete a 30 minute response for: 1. Digital technology 2. Creativity 3. Conventions of real media texts
  • 45. R&P & POST- PRODUCTION An ‘affect on/effects of’ structure can be applied that takes into account the stages of production to more difficult options: - Research and Planning - Post Production
  • 47. NOTES Remember research & planning is part of PRE-PRODUCTION Remember that research and planning are 2 different things: RESEARCH PLANNING -learning material/key terms -investigating and researching real media products -mind mapping (generating ideas) -exploring range of ideas -narrowing down ideas -developing idea -finishing idea -on-going: drafting the planning ideas after making drafts
  • 48. ESSAY STRUCTURE INTRODUCTION 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. Part 1: HOW DID YOU COMPLETE EFFECTIVE RESEARCH 2-3 examples Compare AS & A2 Part 2: HOW DID YOU COMPLETE EFFECTIVE PLANNING 2-3 examples Compare AS & A2 Part 3: WHAT WAS THE EFFECT OF YOUR RESEARCH & PLANNING 2-3 examples ON PRODUCTION (can discuss the effect of good/bad research and planning had on production) AND can discuss how you had to update your research & planning in drafts) Compare AS & A2 Part 4: WHAT WAS THE EFFECT OF YOUR RESEARCH & PLANNING 2-3 examples ON POST PRODUCTION (can discuss the effect of good/bad research and planning had on post-production) Compare AS & A2 CONCLUSION Write a brief conclusion of how you completed research and planning and how it was used in aid to create your AS/A2 media coursework and summarize how they were similar and different to inspirational real media products
  • 49. RESEARCH Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
  • 50. PLANNING Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
  • 51. EFFECT OF R&P ON PRODUCTION Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
  • 52. EFFECT OF R&P ON POST-PRODUCTION Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
  • 53. HOMEWORK Complete the charts for your research and planning essay plan You could complete a response if you wanted to.
  • 55. NOTES Consider the fact you have already completed pre-production, you have researched and planned. Consider the fact you have already completed production, you have shot/filmed/photographed (your raw footage). Remember that post production means EDITING, manipulating raw footage. You should consider the stage of whole production: What effect did R&P have on post-production? What effect did production have on post-production? It is about editing the form to make meaning of representation, narrative, message etc.
  • 56. EDITING You should consider terms/techniques associated with editing (you can review the editing revision presentation to help you with the terms/meanings) Continuity editing = How the editing techniques are used to create continuous actions 180 degree rule Match on action Eye-line matching Cross cutting Insert shots (can be any type of shot) Sound bridging (sound but linked to cont. editing) Pace = What type of pace is used and what is the effect on the audience? Slow, medium, fast Effects on audience = suspense, fear, excitement, on edge of seat, thrill, shock, boredom, calm, relaxed, Time = How is the time being shown through editing? How/why? Story time = the time of the story (ex. 50 years in a 2 hour film….story time is 50 years) Discourse Time = the time taken to tell the story (ex 2 hours to show the story of 50 years, 2 hours is discourse time) Summary, ellipsis, scene, stretch, flashback/flashforward Time Allocation = How much time the characters/objects have on screen? Link this to their representation Transitions = How a scene goes to the next scene, what type of transition is applied? Straight cuts (no transition, wipe, fade in/fade out, overlap/dissolve, flashing, Graphic match, Special effects = Things applied in editing process that didn‟t happen during filming, usually to enhance something Black and white/sepia, blurring, CGI, ghost trail, animation, colour filters, contrast/lighting, cropping
  • 57. COMPARING AIMS IN AS & A2 AS AIM (in post-production) A2 AIM (in post-production) How did you edit/what technologies were involved in editing process? What tools did you apply to edit? Why? What editing techniques did you apply? Why? What was your aim in your editing (think of purpose of task)? How did the editing make meaning on an your audience?
  • 58. ESSAY STRUCTURE INTRODUCTION 1. Answer or give point of view to question. 2. Outline briefly what they made across both years. 3. Explain to the examiner how they are going to structure their essay. Part 1: WHAT WAS THE EFFECT OF YOUR RESEARCH & PLANNING 2-3 examples ON POST-PRODUCTION (can discuss the effect of good/bad research and planning had on post-production) Compare AS & A2 Part 2: WHAT WAS THE EFFECT OF YOUR PRODUCTION 2-3 examples ON POST-PRODUCTION (can discuss the effect of good/bad production had on post-production) Compare AS & A2 Part 4: WHAT TOOLS/TECHNIQUES/TECHNOLOGIES DID YOU 2-3 examples APPLY IN POST-PRODUCTION Compare AS & A2 Part 3: EXTENSION (only if you can) WHAT WAS THE AIM IN YOUR 2-3 examples POST PRODUCTION Compare AS & A2 CONCLUSION Write a brief conclusion of how you completed post-production and how it was used in aid to create your AS/A2 media coursework and summarize how they were similar and different to inspirational real media products
  • 59. EFFECT OF PRE- PRODUCTION ON POST- PRODUCTION Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
  • 60. EFFECT OF PRE- PRODUCTION ON POST- PRODUCTION Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
  • 61. TOOLS/TECHNIQUES/ TECHNOLOGIES Example 1 Ex. ___________ Example 2 Ex. __________ Example 3 Ex. __________ AS A2
  • 62. HOMEWORK Complete the charts for your research and planning essay plan You could complete a response if you wanted to.