This document discusses ways for entrepreneurs to remain persistent in running their business. It begins by noting that entrepreneurship involves risks and struggles but entrepreneurs are driven by their vision and purpose. It then provides five tips for persistence: 1) celebrate small wins along the way, 2) surround yourself with other persistent people, 3) maintain an attitude of gratitude, 4) set specific and measurable goals and objectives, and 5) find your sense of purpose in running the business. The document aims to provide entrepreneurs with strategies for staying motivated and pushing forward during difficult times.