Unit 1 scope of ecommerce
- 1. E-commerce Opportunities Following are some of the areas where e- commerce is witnessing rapid growth in the global markets. Financial Services: a large number of user use the internet for some form of financial guidance. Stock Trading : online stock trading is nowadays one of the most demanding e- commerce utilities.
- 2. Banking: Internet banking is now growing. Legal and Professional Services: The requirement for professional, legal and regulatory advice is expected to increase as the number of e- commerce users increases. Tour and Travel: There has been a growing emphasis on the search for alternative distribution channels within the sector, particularly with the railways and the airlines, as they seek to reduce costs. These sectors have adapted well because of their online reservation systems.
- 3. Healthcare: The internet has the potential to enhance communication, streamline processes and create new business opportunities, by providing high-quality administrative services and integrating information system.
- 4. • Scope India has shown tremendous growth in the E- commerce segment. With an internet user base of over 300 million, India has third largest internet population after US & China (see info-graphic below).
- 5. India has witnessed a major breakthrough E-commerce success stories particularly in e-retail in Consumer Electronics & Fashion Apparel & Home Furnishing segments. E-commerce creates new opportunities for entrepreneurial start-ups. Ease of Internet access, Safe and secure payment modes coupled with aggressive marketing by E-Commerce Giants has revolutionized this segment. Rapid development in mobile technology has given way to Mobile Commerce with many E-Commerce companies shifting to App only model.
- 6. India has witnessed a major breakthrough E-commerce success stories particularly in e-retail in Consumer Electronics & Fashion Apparel & Home Furnishing segments. E-commerce creates new opportunities for entrepreneurial start-ups. Ease of Internet access, Safe and secure payment modes coupled with aggressive marketing by E-Commerce Giants has revolutionized this segment. Rapid development in mobile technology has given way to Mobile Commerce with many E-Commerce companies shifting to App only model.