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E-Business Applications

Dattatreya Reddy Peram, profile picture
Dattatreya Reddy Peram

This document discusses e-business and related applications. It begins by defining e-business and the types of activities it involves, such as buying and selling goods and services online. It then covers advantages like reduced costs and time savings, as well as disadvantages like security issues. Different e-business models are described, including business-to-business, business-to-consumer, and others. Strategies for e-business growth like affiliate marketing and continuous improvement are outlined. Emerging trends in e-business like mobile technologies, social media, and customization options are also summarized.

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UNIT - 4 E- Business Applications Prepared by : II MBA Students, Class 2017-19, CBIT College - Proddatur
E- BUSINESS APPLICATION • E- BUSINESS • Deals with the buying and selling of information products and services through the computer network . • Business activity which uses electronic medium. • E business or electronic business is the administration of conducting business via the internet . This world include the buying and selling of goods and services along with providing technical or computer support through the internet.
ADVANTAGES OF E BUSINESS • All time processing. • Removing mediators. • Time saving. • Enhanced speed and accuracy of a product. • Coast saving of the product. • Reduces paper work. • fast dissipation of information. • Global research.
DISADVANTAGES OF E-BUSNIESS • Lack of customer awareness. • Small businessmen do not want to take any extra burden. • Legal formalities. • It is not free. • Security problems. • Customer satisfaction problems. • Data integrity problems.
WHY E-BUSINESS • Lack of time at public or consumer. • Flexibility in timing for payment. • Easy delivery at door steps. • Planning for payment. • Safe transactions.
E BUSINESS STRATEGY To grow an E- business and help it succeed. There are a number of strategies a small business owner can employ falling behind the times in this rapidly changing frontier can mean risking your company’s success in the virtual world.
E BUSINESS STRATEGY • CRM – CUSTOMER RELATIONSHIP MANAGEMENT. Manage and analyse customer interaction and data through out the customer life cycle assisting in customer . • SCM –SUPPLY CHAIN MANAGEMENT. They supply materials information and finances as they move in a process from supplier to manufacture to wholesaler to retailer to consumer. • EC –ELECTRONIC COMMERCE. Focuses on transactions processes and can be applied to the links of various business processes . Such as auctioning of surplus goods.
Measure & optimize Attract visitor Convert visitor to customer Retain & customer E BUSINESS ADVERTISING STRATEGY
E-BUSINESS GROWTH STRATEGY  Take advantage of new marketing opportunities to target a larger audience for their products.  Creation an affiliate marketing program for your products or services.  Continuous improvement in productivity and profitability.
WHAT IS E – BUSINESS E –business is the conduct of business process on the internet .These E –business process include buying and selling products , supplies and services; servicing customers ;processing payments ; managing production control; collaborating with business partners; sharing information ; running automated employee services ;recruiting ;and more.
E- BUSINESS MODELS • E- commerce business models can generally be categories into the following • BUSINESS –TO –BUSINESS [B-B] • BUSINESS – TO – CONSUMERS [B-C] • CONSUMER – TO – CONSUMER [C-C] • CONSUMER –TO –BUSINESS [C-B] • BUSINESS –TO – GOVERNMENT [B-G] • GOVERNMENT – TO BUSINESS [G-B] • GOVERNMENT –TO –CITIZENS [G-C]
BUSINESS –TO BUSINESS A website following the B2B Business model sells its products to an intermediate buyer who then sells the product to the final customers . As an example a wholesaler places an order from a company’s website and offer receiving the consignment , sells the end product to the final customer who comes to buy the product one of its retail outlets .
BUSINESS – TO – CONSUMER A website following the B2B business model sells its products directly to a customer . A customer can view the products shown on the website . The customer can choose a product and order the same . The website will then send a notification to the business organisation via email and the organisation will dispatch the products/ goods to the customer
CONSUMER –TO –CONSUMER A website following the C2C business model helps consumer to sell their assets like residential property ,cars ,motorcycles etc ., or rent a room by publishing their information on the website . Website may or may not charge the consumer for its services . Another consumer may opt to buy the product of the first customer by viewing the post /advertisement on the website .
CONSUMER – TO –BUSINESS In this model a consumer approaches a website showing multiple business organisation for a particular services . The consumer places an estimate of amount he/she wants to spend for a particular services . For example ,the comparison of interest rates of personal loan /car loan provided by various banks via websites . A business organisation who full fills the consumer’s requirement within the specified budget , approaches the customer and provides its services.
BUSINESS –TO –GOVERNMENT B2G model is a variant of B2B model .such websites information with various business organisation such websites are accredited by the government and provide a medium to business to submit application forms to the government .
GOVERNMENT –TO –BUSINESS Government use B2G model websites to approaches business organisation such websites support actions ,tenders and applications submission functionalities.
GOVERNMENT –TO –CITEZEN Government use G2C model websites to approaches citizen in general .such websites support auctions if vehicles machinery or any other material .such websites also provides services like registration for birth marriage or death certificates . The main objectives of G2C website is to reduce the average time for full filling citizen request for various government services.
ADVANTAGES OF E- BUSINESS • Easy to set up. • Cheaper than traditional. • No geographical. • Government subsidies. • Flexible business hours.
DISADVANTAGES OF E- BUSINESS • Lack of personal touch. • Delivery time. • Security issues.
REVENUE MODELS A revenue model is a frame work for generating revenues . It identifies which revenue sources to pursue what value to other how to price the value . It is a key component of a company business model.
TYPES OF REVENUE MODEL • Production model. • Manufacturing model. • Construction model. • Rental or lease model. • Advertising model. • Sponsored ranking model. • Communication model. • E- commerce model. • Free- for – service model. • Licensing model.
Emergency trends in E-business governance The emergence of internet technologies have provided organizations and customers with access to vast amounts of data, information, and services which have revolutionized the process of exchanging products and services online. Trends in E- Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions provides insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business. This book will bring together a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research.
1. Micro-payments. 2. Mobile technologies. 3. Social media. 4. Fullfillment options. 5. Global availability. 6. Localization. 7. Customizability. 8. Time-based availability.
1.Micro-payments Among the most revolutionary changes in the coming months—not years—is the use of micro-payment systems from a variety of financial firms. 2.Mobile technologies More people access the Internet on their mobile devices than on any other device. We are rapidly app- roaching the time where designs must be created for the mobile web first, and for the desktop second. Mobile technologies facilitate comparison shopping; with the advent of barcode reader apps and price-comparison databases, a consumer could snap a bar code in Walmart and quickly reference product reviews and prices on walmart.com
3.Social media As Facebook has become the most visited site on the Web, the role of social media, including Facebook and its local clones such as Twitter, is increasingly important. Social media sites increasingly act as points of entry to e-commerce sites, and vice versa, as e- commerce sites build rating, loyalty and referral systems tied to social media. Group buying is also gaining mainstream ground, with many “deal of the day” sites competing for an increasingly savvy consumer base, but improvements lie ahead as the social aspects and user experience are refined.
4.Fullfillment options I believe that users will want to have multiple fulfillments and return options when interacting with a vendor: ship to address, courier, pick-up in store, return to store, etc. Having many fulfillment options is how customers view their overall customer experience. Some companies have made a business proposition online by being exceptional in service to the online channel.
5.Global availability Increasingly, consumers want the availability to buy products from foreign sites and have them delivered locally. Thus, currency and customs will be of growing concern to many online retailers. Along with this, there will be concerns with local privacy laws and restrictions on related data collection and storage.
6.Localization While the trend is to globalize, what’s often more important is to localize. User Centric’s research clearly shows that sites that ‘feel’ local – with proper imagery, language, time/date, weights/measures, currency, etc. resonate far more than sites that seem culturally distant or sterile.
7.Customizability Consumers want control, and want to be able to design the details of the items they purchase. 8. Time-based availability Some of the hottest and most successful sites are those that have a time-critical response component. Sites like Groupon, Gilt and others capitalize on the perception of limited-time availability. Creating a sense of urgency drives traffic and purchase behavior.
Digital commerce Digital commerce (D-commerce) is a type of e commerce used by an organization that delivers and sells products online. D-commerce is used by companies that sell news, subscriptions, documents or any form of electronic content, and the digital commerce company collects payments, handles customer refunds and billing and manages other accounting functions for online publisher clients. D-commerce is considered a form of e-commerce because it deals with the exchange of electronic goods.
Definition D-commerce (or) e-commerce is the action of buying & selling items (or) services through the use of the internet.
Examples of digital commerce. Sending personal information & credit card information via e-mail. Buying online impulsively. Using another credit card without permission.
What includes o Buying & selling “virtual merchadise” for online games. o Online buying & selling though commercial sites, auction sites & internet locations. How it works o Digital transactions. o Through internet channels to buy/sell goods. o Auctions.
Things to consider electronic wallet 1. Personal info privacy : pay on locations that you trust. 2. System security: customer have to use touch id for using security. 3. Best practices: do not leave your phone unattended.
Advantages • Buy any time from anywhere though digital commerce. • You don’t have the need for long lines at the mall. • May found cheapest products.
Disadvantages • User must take into consideration safety & security. • Not working how & where to buy items online can leave kids vulnerable to interest scams & identity theft. • Receiving goods (or) services which are not the same as described by the seller. • You win not receive your purchase immediately, you must track shipment in the case of non-digital purchases.
Mobile commerce M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). M-Commerce also called as Mobile Commerce involves the online transactions through the wireless handheld devices such as mobile phone, laptop, palmtop, tablet. Through M-Commerce, people can perform several functions such as pay bills, buy and sell goods and services, access emails, book movie tickets, make railway reservations, order books, read and watch the news, etc
Objectives of mobile commerce It is convenient for the customers as it allows making transaction on their mobiles like e- commerce & m-commerce does not require to go to stone in person. The main aim of mobile commerce is to improve the convenience of trading & also to implement electronic money for quicker purchase goods.
Advantages • It provides a very convenient and easy to use the system to conduct business transactions. • Mobile commerce has a very wide reach. A huge part of the world’s population has a mobile phone in their pocket. So the sheer size of the market is tremendous. • M-commerce also helps businesses target customers according to their location, service provider, the type of device they use and various other criteria. This can be a good marketing tool. • The costs of the company also reduced. This is due to the streamlined processes, now transaction cost, low carrying cost and low order processing cost as well
Disadvantages • The existing technology to set up an m-commerce business is very expensive. It has great start-up costs and many complications arise. • In developing countries, the networks and service providers are not reliable. It is not most suitable for data transfer. • Then there is the issue of security. There are many concerns about the safety of the customer’s private information. And the possibility of a data leak is very daunting.
Applications of mobile commerce 1. M-Commerce for finance. 2. M-Commerce for Retail and After sale Services. 3. M-Commerce and Mobile Marketing. 4. M-Commerce and Mobile Ticketing. 5. M-Commerce and Mobile Entertainment. 6. M-Commerce for Hotel Reservations. 7. M-Commerce in Healthcare and Medicine. 8. M-commerce for Intra-Office Communication. 9. M-Commerce for Information. 10. M-Commerce for Gaming.
1.M-Commerce for finance. The customer (using the mobile) can pay from their bank account using mobile commerce facilities. Mobile users can transfer funds between account or receive any information related to finance from financial institutions or banks. WAP based mobile devices allow the user to access the internet or the website of the financial institutions. The M-Commerce is very much prevalent in stock broking services. The user can access the stock market quotes. The share brokers send details about the market trends to client and offer some tips for trading. After receiving the information, the client responds or gives instructions to the stock broker. Such transaction takes place either in his/her form of SMS or call.
2.M-Commerce for Retail and After sale Services. Companies can also make online catalog of products so that the mobile users can access the catalog from their mobile devices. Customers are able to shop, place orders or hire services and pay for dues through mobile phones.
3. M-Commerce and Mobile Marketing • It is easy for business organizations to send text messages to promote a new product or carryout any form of promotional campaign. Example : Reliance Fresh sends the customer an SMS stating the reward points earned by them when they purchase goods from Reliance. Even if some changes are brought in providing reward points, they are informed to the customer in order to encourage sales.
4. M-Commerce and Mobile Ticketing Airline tickets can be purchased through mobile phone. It also enables users of mobile phone to make changes in their tickets. For example : With “ flybuy SMS” launched by Kingfisher Airlines and paymate , customers can get the details of Kingfisher airlines flights by sending SMS. The customer can book the ticket after receiving a reply. Besides the above, movie tickets can also be booked through mobile phones.
5. M-Commerce and Mobile Entertainment Mobile terminal acts as a portable music player. Downloading ringtones has become successful m-commerce application. Mobile phone manufacturers and wireless providers are making good money by selling different kinds of customized ringtones.
6. M-Commerce for Hotel Reservations Using mobile devices, customer can reserve for restaurants and hotels according to their needs. 7. M-Commerce in Healthcare and Medicine Wireless services are used in healthcare and medicine for billing, lab ordering, referrals, prescriptions and clinical decisions. For example, in United States, healthcare professionals are able to obtain patient information from any location by getting connected wirelessly to the hospital’s information system. They are able to access the pharma- ceutical information of patients and provide better patient care.
8.M-commerce for Intra-Office Communication Sales personnel, who are always on the move, may need to access to the company inform- ation system to check price of products. But mobile allows the travelling sales personnel to track inventory and maintain communication with seniors at ease. Travelling salesmen do not have to wait for long to get approval from the seniors. Any information could be transferred easily and quickly with the help of mobile devices. It removes barriers in intra-office communication.
9. M-Commerce for Information Mobiles enable customers to get information like sport news or political news of their choice.For example, today through SMS, students are able to check their university results or public examination results. 10. M-Commerce for Gaming Customers can play multi player games through mobiles. Mobile games are very popular with colourful displays and it generates good revenue.
Strategies for business over web 1. Create and Grow an E-Commerce Website. 2. Use Content Marketing to Solve Problems for Your Target Market. 3. Develop Systems for Digital Marketing. 4. Create Useful Videos. 5. Build a Social Media Presence.
1. Create and Grow an E-Commerce Website While most businesses already have a website for marketing purposes, many have yet to make the move to creating an e-commerce site that allows them to sell their products online. Whether that is because they’re fearful of the technological aspect of maintaining an e-commerce website or the lack of time to do so, there is a tremendous amount of growth opportunity with e-commerce.
2. Use Content Marketing to Solve Problems for Your Target Market. One of the most popular ways for businesses to earn customers online is by utilizing content marketing to solve problems for their target market. If you’re unfamiliar with content marketing, it can be described simply as a digital marketing strategy that involves creating and sharing online content.
3. Develop Systems for Digital Marketing. From email and content marketing to social media and SEO marketing, there are several different types of digital marketing strategies out there for businesses to utilize. While getting started with any one of them can be a difficult process, doing so becomes much simpler when you start by creating a system for your digital marketing strategies.
4. Create Useful Videos Creating videos has also become a popular strategy for online marketers as the attention span of consumers continues to decrease. According to video brewery, 90% of online shoppers find that video is helpful in making their purchasing decisions. While this is a fairly new concept for many business owners, it is an tremendous opportunity to get ahead of the competition, especially if you’re competing locally.
5. Build a Social Media Presence The impact of a social media presence on earning customers online has been debated since platforms like Facebook, Pinterest, and Twitter became household names on the web. What can’t be debated, however, is that social media provides the opportunity to increase brand awareness and earn trust with potential customers.
Definition • Internet business models are categorized as business- to-consumer , business-to-business and more recently consumer-to – consumer and business – to – consumer and business – to – business models typically sell good and services or provide information designed to help visitors make purchase decisions. Consumer- to – consumer models involve consumer- to – consumer information or product exchange.
Objectives • Internet commerce patterns • Business models • E-business models • Survival indicators
Types of internet based business models there are follows 1. Merchant and brokerage models. 2. Community models. 3. Infomediary and affiliate models. 4. Advertising models. 5. Manufacturers direct models. 6. Subscription and utility models. 7. web 3.0.
1.Merchant and brokerage models Business- to – consumer and business-to –business models sell products and services Via websites . there are two basic types like . 1.Merchant models 2.Brokerage models • Merchant models such as operate storefronts on the internet that provide a shopping experience similar to catalog shopping . • Brokerage models such as bring buyers and sellers together in a bid and ask prices in market place.
2. Community models The community model can be business to consumer or business to business , but has found great acceptance as a consumer to consumer business model . Community models are simple discussion lists and readers participation blogs. They all are based on individuals talking and sharing information and experiences , rather than companies advertising to individuals. Example : • Consumer reviews of product and services on websites such as angie’s list • Social networks such as facebook and twitter .
Infomediary are similar to infomercials because they give information designed to subtly sell a product or service. The automobile information site. Example : AMAZON 4 . Advertising models Advertising model it paid text advertisements, search placement and user tracking to steer advertising to consu- mers as they browse the internet. About.com provides con- textual advertising linking keywords with in articles, advertising community where individual post sale advertisement and announcements. Example: Google 3. Infomediary and affiliate models
5.Manufacturer’s direct models Manufacturers direct model an individuals or business can be used the manufacturer websites can be used. Manufacturers direct model is the one of the best model and type in internet based business models Example: cisco.com & dell. 6.Subscription and utility models Subscription and utility models is web based software programs and the various internet sites such as share point and sales forces .where users pay fee to access web based software programs, are all examples of subscription and utility models.
7.Web 2.0 The future is the semantic web ,called has web 3.0 because it is the next step from the social web and web2.0 currently going through the maturation process. The semantic web will collect a database of all your web activities and use it to provide a customized personal experience Same of examples there are follows are,  Face books advertising models.  Amazons products models .
Advantages of internet based business models • Potential access to a global market : The internet is an excellent tool for increasing the visibility of your business .The internet overlooks physical borders, there by giving your product and services heightened exposure to global audience. This can lead to increased sales as your business . Especially if you are a small business owner. • Reduced marketing costs : With the rise of the internet , there has been a huge increase in various social media platforms. These platforms that are designed to connect people with one another become powerful , relatively low cost marketing channels that can be utilized by both large and small enterprise .
• Reduced building over head: Many jobs and business functions can be performed online . This means that incorporating the internet into your business functions could open up an opportunity to have remote staff who can work from home , there by reducing the cost of having an office building . • Automated systems and resource sharing: The internet has enabled a million and one way you can make your life easier as a business owner .you can do your bookkeeping and customer service care online ,and get be spoke solutions that automate how customers purchases your good and services .
Disadvantages of internet based business models • Potentially lower profit margins : The internet has upped the market for many different type businesses. Although this has made it easier for customers to access your products and services the internet has also made it easy for customer to access the products and services of your competitors as well. • Reduced physical interactions : some of the most creative ideas are borne out of the face to face interactions that people have with one another .while the internet has succeeded in connecting people to one another in superficial way ,it cannot adequately replicate the human interactions of interacting face to face with colleagues and customers.
• Negative reviews: People now take to social media to voice their concerns and their viewpoints about a business .people are more likely to complain than they are to compliment a business and this can damage the reputation of company. The internet is a powerful tool not only for businesses but also for consumers.

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E-Business Applications

  • 1. UNIT - 4 E- Business Applications Prepared by : II MBA Students, Class 2017-19, CBIT College - Proddatur
  • 2. E- BUSINESS APPLICATION • E- BUSINESS • Deals with the buying and selling of information products and services through the computer network . • Business activity which uses electronic medium. • E business or electronic business is the administration of conducting business via the internet . This world include the buying and selling of goods and services along with providing technical or computer support through the internet.
  • 3. ADVANTAGES OF E BUSINESS • All time processing. • Removing mediators. • Time saving. • Enhanced speed and accuracy of a product. • Coast saving of the product. • Reduces paper work. • fast dissipation of information. • Global research.
  • 4. DISADVANTAGES OF E-BUSNIESS • Lack of customer awareness. • Small businessmen do not want to take any extra burden. • Legal formalities. • It is not free. • Security problems. • Customer satisfaction problems. • Data integrity problems.
  • 5. WHY E-BUSINESS • Lack of time at public or consumer. • Flexibility in timing for payment. • Easy delivery at door steps. • Planning for payment. • Safe transactions.
  • 6. E BUSINESS STRATEGY To grow an E- business and help it succeed. There are a number of strategies a small business owner can employ falling behind the times in this rapidly changing frontier can mean risking your company’s success in the virtual world.
  • 7. E BUSINESS STRATEGY • CRM – CUSTOMER RELATIONSHIP MANAGEMENT. Manage and analyse customer interaction and data through out the customer life cycle assisting in customer . • SCM –SUPPLY CHAIN MANAGEMENT. They supply materials information and finances as they move in a process from supplier to manufacture to wholesaler to retailer to consumer. • EC –ELECTRONIC COMMERCE. Focuses on transactions processes and can be applied to the links of various business processes . Such as auctioning of surplus goods.
  • 9. E-BUSINESS GROWTH STRATEGY  Take advantage of new marketing opportunities to target a larger audience for their products.  Creation an affiliate marketing program for your products or services.  Continuous improvement in productivity and profitability.
  • 10. WHAT IS E – BUSINESS E –business is the conduct of business process on the internet .These E –business process include buying and selling products , supplies and services; servicing customers ;processing payments ; managing production control; collaborating with business partners; sharing information ; running automated employee services ;recruiting ;and more.
  • 11. E- BUSINESS MODELS • E- commerce business models can generally be categories into the following • BUSINESS –TO –BUSINESS [B-B] • BUSINESS – TO – CONSUMERS [B-C] • CONSUMER – TO – CONSUMER [C-C] • CONSUMER –TO –BUSINESS [C-B] • BUSINESS –TO – GOVERNMENT [B-G] • GOVERNMENT – TO BUSINESS [G-B] • GOVERNMENT –TO –CITIZENS [G-C]
  • 12. BUSINESS –TO BUSINESS A website following the B2B Business model sells its products to an intermediate buyer who then sells the product to the final customers . As an example a wholesaler places an order from a company’s website and offer receiving the consignment , sells the end product to the final customer who comes to buy the product one of its retail outlets .
  • 13. BUSINESS – TO – CONSUMER A website following the B2B business model sells its products directly to a customer . A customer can view the products shown on the website . The customer can choose a product and order the same . The website will then send a notification to the business organisation via email and the organisation will dispatch the products/ goods to the customer
  • 14. CONSUMER –TO –CONSUMER A website following the C2C business model helps consumer to sell their assets like residential property ,cars ,motorcycles etc ., or rent a room by publishing their information on the website . Website may or may not charge the consumer for its services . Another consumer may opt to buy the product of the first customer by viewing the post /advertisement on the website .
  • 15. CONSUMER – TO –BUSINESS In this model a consumer approaches a website showing multiple business organisation for a particular services . The consumer places an estimate of amount he/she wants to spend for a particular services . For example ,the comparison of interest rates of personal loan /car loan provided by various banks via websites . A business organisation who full fills the consumer’s requirement within the specified budget , approaches the customer and provides its services.
  • 16. BUSINESS –TO –GOVERNMENT B2G model is a variant of B2B model .such websites information with various business organisation such websites are accredited by the government and provide a medium to business to submit application forms to the government .
  • 17. GOVERNMENT –TO –BUSINESS Government use B2G model websites to approaches business organisation such websites support actions ,tenders and applications submission functionalities.
  • 18. GOVERNMENT –TO –CITEZEN Government use G2C model websites to approaches citizen in general .such websites support auctions if vehicles machinery or any other material .such websites also provides services like registration for birth marriage or death certificates . The main objectives of G2C website is to reduce the average time for full filling citizen request for various government services.
  • 19. ADVANTAGES OF E- BUSINESS • Easy to set up. • Cheaper than traditional. • No geographical. • Government subsidies. • Flexible business hours.
  • 20. DISADVANTAGES OF E- BUSINESS • Lack of personal touch. • Delivery time. • Security issues.
  • 21. REVENUE MODELS A revenue model is a frame work for generating revenues . It identifies which revenue sources to pursue what value to other how to price the value . It is a key component of a company business model.
  • 22. TYPES OF REVENUE MODEL • Production model. • Manufacturing model. • Construction model. • Rental or lease model. • Advertising model. • Sponsored ranking model. • Communication model. • E- commerce model. • Free- for – service model. • Licensing model.
  • 23. Emergency trends in E-business governance The emergence of internet technologies have provided organizations and customers with access to vast amounts of data, information, and services which have revolutionized the process of exchanging products and services online. Trends in E- Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions provides insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business. This book will bring together a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research.
  • 24. 1. Micro-payments. 2. Mobile technologies. 3. Social media. 4. Fullfillment options. 5. Global availability. 6. Localization. 7. Customizability. 8. Time-based availability.
  • 25. 1.Micro-payments Among the most revolutionary changes in the coming months—not years—is the use of micro-payment systems from a variety of financial firms. 2.Mobile technologies More people access the Internet on their mobile devices than on any other device. We are rapidly app- roaching the time where designs must be created for the mobile web first, and for the desktop second. Mobile technologies facilitate comparison shopping; with the advent of barcode reader apps and price-comparison databases, a consumer could snap a bar code in Walmart and quickly reference product reviews and prices on walmart.com
  • 26. 3.Social media As Facebook has become the most visited site on the Web, the role of social media, including Facebook and its local clones such as Twitter, is increasingly important. Social media sites increasingly act as points of entry to e-commerce sites, and vice versa, as e- commerce sites build rating, loyalty and referral systems tied to social media. Group buying is also gaining mainstream ground, with many “deal of the day” sites competing for an increasingly savvy consumer base, but improvements lie ahead as the social aspects and user experience are refined.
  • 27. 4.Fullfillment options I believe that users will want to have multiple fulfillments and return options when interacting with a vendor: ship to address, courier, pick-up in store, return to store, etc. Having many fulfillment options is how customers view their overall customer experience. Some companies have made a business proposition online by being exceptional in service to the online channel.
  • 28. 5.Global availability Increasingly, consumers want the availability to buy products from foreign sites and have them delivered locally. Thus, currency and customs will be of growing concern to many online retailers. Along with this, there will be concerns with local privacy laws and restrictions on related data collection and storage.
  • 29. 6.Localization While the trend is to globalize, what’s often more important is to localize. User Centric’s research clearly shows that sites that ‘feel’ local – with proper imagery, language, time/date, weights/measures, currency, etc. resonate far more than sites that seem culturally distant or sterile.
  • 30. 7.Customizability Consumers want control, and want to be able to design the details of the items they purchase. 8. Time-based availability Some of the hottest and most successful sites are those that have a time-critical response component. Sites like Groupon, Gilt and others capitalize on the perception of limited-time availability. Creating a sense of urgency drives traffic and purchase behavior.
  • 31. Digital commerce Digital commerce (D-commerce) is a type of e commerce used by an organization that delivers and sells products online. D-commerce is used by companies that sell news, subscriptions, documents or any form of electronic content, and the digital commerce company collects payments, handles customer refunds and billing and manages other accounting functions for online publisher clients. D-commerce is considered a form of e-commerce because it deals with the exchange of electronic goods.
  • 32. Definition D-commerce (or) e-commerce is the action of buying & selling items (or) services through the use of the internet.
  • 33. Examples of digital commerce. Sending personal information & credit card information via e-mail. Buying online impulsively. Using another credit card without permission.
  • 34. What includes o Buying & selling “virtual merchadise” for online games. o Online buying & selling though commercial sites, auction sites & internet locations. How it works o Digital transactions. o Through internet channels to buy/sell goods. o Auctions.
  • 35. Things to consider electronic wallet 1. Personal info privacy : pay on locations that you trust. 2. System security: customer have to use touch id for using security. 3. Best practices: do not leave your phone unattended.
  • 36. Advantages • Buy any time from anywhere though digital commerce. • You don’t have the need for long lines at the mall. • May found cheapest products.
  • 37. Disadvantages • User must take into consideration safety & security. • Not working how & where to buy items online can leave kids vulnerable to interest scams & identity theft. • Receiving goods (or) services which are not the same as described by the seller. • You win not receive your purchase immediately, you must track shipment in the case of non-digital purchases.
  • 38. Mobile commerce M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). M-Commerce also called as Mobile Commerce involves the online transactions through the wireless handheld devices such as mobile phone, laptop, palmtop, tablet. Through M-Commerce, people can perform several functions such as pay bills, buy and sell goods and services, access emails, book movie tickets, make railway reservations, order books, read and watch the news, etc
  • 39. Objectives of mobile commerce It is convenient for the customers as it allows making transaction on their mobiles like e- commerce & m-commerce does not require to go to stone in person. The main aim of mobile commerce is to improve the convenience of trading & also to implement electronic money for quicker purchase goods.
  • 40. Advantages • It provides a very convenient and easy to use the system to conduct business transactions. • Mobile commerce has a very wide reach. A huge part of the world’s population has a mobile phone in their pocket. So the sheer size of the market is tremendous. • M-commerce also helps businesses target customers according to their location, service provider, the type of device they use and various other criteria. This can be a good marketing tool. • The costs of the company also reduced. This is due to the streamlined processes, now transaction cost, low carrying cost and low order processing cost as well
  • 41. Disadvantages • The existing technology to set up an m-commerce business is very expensive. It has great start-up costs and many complications arise. • In developing countries, the networks and service providers are not reliable. It is not most suitable for data transfer. • Then there is the issue of security. There are many concerns about the safety of the customer’s private information. And the possibility of a data leak is very daunting.
  • 42. Applications of mobile commerce 1. M-Commerce for finance. 2. M-Commerce for Retail and After sale Services. 3. M-Commerce and Mobile Marketing. 4. M-Commerce and Mobile Ticketing. 5. M-Commerce and Mobile Entertainment. 6. M-Commerce for Hotel Reservations. 7. M-Commerce in Healthcare and Medicine. 8. M-commerce for Intra-Office Communication. 9. M-Commerce for Information. 10. M-Commerce for Gaming.
  • 43. 1.M-Commerce for finance. The customer (using the mobile) can pay from their bank account using mobile commerce facilities. Mobile users can transfer funds between account or receive any information related to finance from financial institutions or banks. WAP based mobile devices allow the user to access the internet or the website of the financial institutions. The M-Commerce is very much prevalent in stock broking services. The user can access the stock market quotes. The share brokers send details about the market trends to client and offer some tips for trading. After receiving the information, the client responds or gives instructions to the stock broker. Such transaction takes place either in his/her form of SMS or call.
  • 44. 2.M-Commerce for Retail and After sale Services. Companies can also make online catalog of products so that the mobile users can access the catalog from their mobile devices. Customers are able to shop, place orders or hire services and pay for dues through mobile phones.
  • 45. 3. M-Commerce and Mobile Marketing • It is easy for business organizations to send text messages to promote a new product or carryout any form of promotional campaign. Example : Reliance Fresh sends the customer an SMS stating the reward points earned by them when they purchase goods from Reliance. Even if some changes are brought in providing reward points, they are informed to the customer in order to encourage sales.
  • 46. 4. M-Commerce and Mobile Ticketing Airline tickets can be purchased through mobile phone. It also enables users of mobile phone to make changes in their tickets. For example : With “ flybuy SMS” launched by Kingfisher Airlines and paymate , customers can get the details of Kingfisher airlines flights by sending SMS. The customer can book the ticket after receiving a reply. Besides the above, movie tickets can also be booked through mobile phones.
  • 47. 5. M-Commerce and Mobile Entertainment Mobile terminal acts as a portable music player. Downloading ringtones has become successful m-commerce application. Mobile phone manufacturers and wireless providers are making good money by selling different kinds of customized ringtones.
  • 48. 6. M-Commerce for Hotel Reservations Using mobile devices, customer can reserve for restaurants and hotels according to their needs. 7. M-Commerce in Healthcare and Medicine Wireless services are used in healthcare and medicine for billing, lab ordering, referrals, prescriptions and clinical decisions. For example, in United States, healthcare professionals are able to obtain patient information from any location by getting connected wirelessly to the hospital’s information system. They are able to access the pharma- ceutical information of patients and provide better patient care.
  • 49. 8.M-commerce for Intra-Office Communication Sales personnel, who are always on the move, may need to access to the company inform- ation system to check price of products. But mobile allows the travelling sales personnel to track inventory and maintain communication with seniors at ease. Travelling salesmen do not have to wait for long to get approval from the seniors. Any information could be transferred easily and quickly with the help of mobile devices. It removes barriers in intra-office communication.
  • 50. 9. M-Commerce for Information Mobiles enable customers to get information like sport news or political news of their choice.For example, today through SMS, students are able to check their university results or public examination results. 10. M-Commerce for Gaming Customers can play multi player games through mobiles. Mobile games are very popular with colourful displays and it generates good revenue.
  • 51. Strategies for business over web 1. Create and Grow an E-Commerce Website. 2. Use Content Marketing to Solve Problems for Your Target Market. 3. Develop Systems for Digital Marketing. 4. Create Useful Videos. 5. Build a Social Media Presence.
  • 52. 1. Create and Grow an E-Commerce Website While most businesses already have a website for marketing purposes, many have yet to make the move to creating an e-commerce site that allows them to sell their products online. Whether that is because they’re fearful of the technological aspect of maintaining an e-commerce website or the lack of time to do so, there is a tremendous amount of growth opportunity with e-commerce.
  • 53. 2. Use Content Marketing to Solve Problems for Your Target Market. One of the most popular ways for businesses to earn customers online is by utilizing content marketing to solve problems for their target market. If you’re unfamiliar with content marketing, it can be described simply as a digital marketing strategy that involves creating and sharing online content.
  • 54. 3. Develop Systems for Digital Marketing. From email and content marketing to social media and SEO marketing, there are several different types of digital marketing strategies out there for businesses to utilize. While getting started with any one of them can be a difficult process, doing so becomes much simpler when you start by creating a system for your digital marketing strategies.
  • 55. 4. Create Useful Videos Creating videos has also become a popular strategy for online marketers as the attention span of consumers continues to decrease. According to video brewery, 90% of online shoppers find that video is helpful in making their purchasing decisions. While this is a fairly new concept for many business owners, it is an tremendous opportunity to get ahead of the competition, especially if you’re competing locally.
  • 56. 5. Build a Social Media Presence The impact of a social media presence on earning customers online has been debated since platforms like Facebook, Pinterest, and Twitter became household names on the web. What can’t be debated, however, is that social media provides the opportunity to increase brand awareness and earn trust with potential customers.
  • 57. Definition • Internet business models are categorized as business- to-consumer , business-to-business and more recently consumer-to – consumer and business – to – consumer and business – to – business models typically sell good and services or provide information designed to help visitors make purchase decisions. Consumer- to – consumer models involve consumer- to – consumer information or product exchange.
  • 58. Objectives • Internet commerce patterns • Business models • E-business models • Survival indicators
  • 59. Types of internet based business models there are follows 1. Merchant and brokerage models. 2. Community models. 3. Infomediary and affiliate models. 4. Advertising models. 5. Manufacturers direct models. 6. Subscription and utility models. 7. web 3.0.
  • 60. 1.Merchant and brokerage models Business- to – consumer and business-to –business models sell products and services Via websites . there are two basic types like . 1.Merchant models 2.Brokerage models • Merchant models such as operate storefronts on the internet that provide a shopping experience similar to catalog shopping . • Brokerage models such as bring buyers and sellers together in a bid and ask prices in market place.
  • 61. 2. Community models The community model can be business to consumer or business to business , but has found great acceptance as a consumer to consumer business model . Community models are simple discussion lists and readers participation blogs. They all are based on individuals talking and sharing information and experiences , rather than companies advertising to individuals. Example : • Consumer reviews of product and services on websites such as angie’s list • Social networks such as facebook and twitter .
  • 62. Infomediary are similar to infomercials because they give information designed to subtly sell a product or service. The automobile information site. Example : AMAZON 4 . Advertising models Advertising model it paid text advertisements, search placement and user tracking to steer advertising to consu- mers as they browse the internet. About.com provides con- textual advertising linking keywords with in articles, advertising community where individual post sale advertisement and announcements. Example: Google 3. Infomediary and affiliate models
  • 63. 5.Manufacturer’s direct models Manufacturers direct model an individuals or business can be used the manufacturer websites can be used. Manufacturers direct model is the one of the best model and type in internet based business models Example: cisco.com & dell. 6.Subscription and utility models Subscription and utility models is web based software programs and the various internet sites such as share point and sales forces .where users pay fee to access web based software programs, are all examples of subscription and utility models.
  • 64. 7.Web 2.0 The future is the semantic web ,called has web 3.0 because it is the next step from the social web and web2.0 currently going through the maturation process. The semantic web will collect a database of all your web activities and use it to provide a customized personal experience Same of examples there are follows are,  Face books advertising models.  Amazons products models .
  • 65. Advantages of internet based business models • Potential access to a global market : The internet is an excellent tool for increasing the visibility of your business .The internet overlooks physical borders, there by giving your product and services heightened exposure to global audience. This can lead to increased sales as your business . Especially if you are a small business owner. • Reduced marketing costs : With the rise of the internet , there has been a huge increase in various social media platforms. These platforms that are designed to connect people with one another become powerful , relatively low cost marketing channels that can be utilized by both large and small enterprise .
  • 66. • Reduced building over head: Many jobs and business functions can be performed online . This means that incorporating the internet into your business functions could open up an opportunity to have remote staff who can work from home , there by reducing the cost of having an office building . • Automated systems and resource sharing: The internet has enabled a million and one way you can make your life easier as a business owner .you can do your bookkeeping and customer service care online ,and get be spoke solutions that automate how customers purchases your good and services .
  • 67. Disadvantages of internet based business models • Potentially lower profit margins : The internet has upped the market for many different type businesses. Although this has made it easier for customers to access your products and services the internet has also made it easy for customer to access the products and services of your competitors as well. • Reduced physical interactions : some of the most creative ideas are borne out of the face to face interactions that people have with one another .while the internet has succeeded in connecting people to one another in superficial way ,it cannot adequately replicate the human interactions of interacting face to face with colleagues and customers.
  • 68. • Negative reviews: People now take to social media to voice their concerns and their viewpoints about a business .people are more likely to complain than they are to compliment a business and this can damage the reputation of company. The internet is a powerful tool not only for businesses but also for consumers.