Dayo year 11
- 1. Broadcast or narrowcast? WHY DO YOU THINK THIS?
- 2. Type of programmes – and some examples… What could you say about the shows on the channel? All channel should have subtitle all the time everyday. All channel show Dly sos disaster load repeated. house They have old police and crime in post. There will be few Glomar girl comedy show on There have repeated all live and go on over again also it boring laugh daily all the time Food have money food program to watch and come Dave have about Gardeners world dine with me on food channel business on it that Animal Man vs. Food would aims men to watch that channel Watch have some bit Like top gear and movie watch on sky TV Gavin and Stacey my family
- 3. Choose 3 channels – and define the target audience – using CARGEL – explaining WHY Look at the programme listings you think they are the target audience… to help you and think about the name of the channel 1. 2. 3. Your 3 Channel’s NARROWCAST to A NICHE audience – try to explain what this means
- 4. Why do they show the same Can you think of any other channels What are the strengths and programmes day in day out? that narrowcast – to niche audiences weaknesses of a ‘niche’ TV channel? BBC and virgin media own UKTV they rely Aljazeera is narrowcast and a niche A niche channel is strong to the target on money from advert they show a lot audience as it is only of interest to Asian audience that it attracts as people all BBC repeat to save money. people and Muslims have different interest. It is weak because it will only ever have a certain amount of viewers so viewing number will never be high like BBC1 or ITV.
- 5. To conclude - explain how these channels (DAVE, GOLD etc) appeal to different ranges of audience than the films we have already looked at - even though arguably they are all “mainstream”. How are they able to do this? (Cheaper, repeats, no production costs) Some of you should attempt to comment critically - i.e. is a ‘niche’ TV channel a good idea? Why & why not?
- 6. THE CHANNELS SHOW THE SAME TYPE OF PROGRAMMES BECAUSE THEY ARE TRYING TO APPEAL TO A SMALL AUDIENCE THAT LIKES SPECIFIC PROGRAMMES – KNOWN AS A “NICHE” AUDIENCE. THEY ARE “NARROWCASTING” THE PROGRAMMES TO A NICHE AUDIENCE. DEFINITIONS: NICHE AUDIENCE When a TV show (or website or magazine or radio station) is aimed at a person’s individual interests - they are said to be a “niche” audience. It appeals to a niche or small or specialist audience. NARROWCAST To transmit programmes (especially by cable / satellite television) confined to the interests of a specific group of viewers, subscribers, or listeners, such as business people, or teenagers. This is the opposite to BROADCAST - e.g. Eastenders appeals to a wide audience (it has 80 year old and 16 year old characters, of different classes and different ethnic groups) of 8 million per episode - therefore it is “broad”cast. Appealing to a wide (broad) audience.