Impact Your Business Growth Integrating Analytics and UX
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The document discusses how to integrate analytics and UX design to drive business growth, emphasizing the importance of understanding user behavior through various case studies. It provides practical steps, including setting business goals, identifying data symptoms, and implementing changes based on user feedback to improve app engagement. Key takeaways include the need for continuous user research and iteration of design to enhance product effectiveness.
Impact Your Business Growth Integrating Analytics and UX
- 1. Impact Your Business Growth Integrating Analytics and UX BY NEARSOFT UXTEAM
- 2. PRESENTER Denisse Gutiérrez UX Design Researcher @neniza_ PRESENTER Miguel Medina UI/UX Designer @MiigueelMediina HOST Jorge Symonds Content Creator @jorgepistola
- 4. Agenda - From Analytics to business actions - Integrating Data and UX - How to understand User Behavior? - Case study example - Takeaways - Q&A #NearsoftUXwebinar
- 5. From Analytics to Business Actions
- 6. Integrating Data and UX
- 7. How can we get INSIGHTS from Data? 1. Set your business goal 2. Identify symptoms in the data 3. Understand user behavior 4. Define your business action items
- 8. BUSINESS GOAL: CASE STUDY: - Promote the benefits of using the app - Convert new users
- 9. - High Bounce Rate of 77.02% - Low conversions to 20%. (Only 20% of users engage with the product) CASE STUDY: ANALYTICS SYMPTOMS DETECTED: ___________________________________________________________________________
- 10. CASE STUDY: Developers San Francisco, CA 25-34 years old CURRENT USERS: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
- 11. Usability Testing /Interviews WHAT WE DID: - 1 on 1 sessions with users - Let users interact with the product - Ask them to complete specific tasks - Understand users’ behavior UX METHOD USED: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
- 12. BUSINESS ACTION ITEMS: CASE STUDY: - Change the language to “Add plug in” instead of “Install button” - Create a brief video to visualize the benefits of using the app.
- 13. DATA UPDATE RESULTS: CASE STUDY: - Bounce Rate decreased from 77% to 69% - Users installing the app from 20% to 32%
- 14. ANALYTICS SYMPTOMS: Low Visits High Bounce Rate / Low conversions Exit Rate Low Page Views ________________________________ UX METHOD: Remote Moderated Research Usability Testing / Interviews Experience View Map Usability Testing / Card Sorting ___________________________________________________________________________ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ How to understand our Users’ Behavior?
- 15. Low Visits BENEFITS: Provides qualitative feedback Helps understand users’ thoughts ANALYTICS SYMPTOM: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ UX METHOD RECOMMENDED: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Remote Moderated Research
- 16. High Bounce Rate BENEFITS: Understand participants’ behavior Measure the efficiency of the system in helping users accomplish their tasks ANALYTICS SYMPTOM: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ UX METHOD RECOMMENDED: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Usability Testings / Interviews
- 17. Exit Rate BENEFITS: Find out Consumers’ motivations and needs in each step of their journey ANALYTICS SYMPTOM: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ UX METHOD RECOMMENDED: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Experience View Map
- 18. Low Page Views BENEFITS: - Define content hierarchy through the system - Discover new features ANALYTICS SYMPTOM: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ UX METHOD RECOMMENDED: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Card Sorting / Usability Testing
- 19. TAKEAWAYS: How to build the best product? 1. Identify the symptoms on Google Analytics (Based on your business goals) 1. Understand your users’ behavior (Interviews, Usability Testing, etc.) 1. Apply user feedback to your product 1. Iterate design__________________________________________
- 20. Want to know More? Talk to Sandra at (408) 890-2115 ux.nearsoft.com ux-team@nearsoft.comEmail us at __________________________________________________________________________