SlideShare a Scribd company logo
July, 2017
Using Rapid
Prototyping to validate
your travel app
PRESENTER
Pedro Duarte
Web Developer at Nearsoft
PRESENTER
Miguel Medina
UX /UI Designer at Nearsoft
@MiiguelMediina
HOST
Jorge Symonds
Content Creator
@jorgepistola
+
MiguelMiguel
Jorge
Agenda
1. What is user validation?
2. Why Rapid Prototyping can help your travel app
3. Easy steps to validate fast
4. Takeaways
5. Q & A
#NearsoftUXwebinar
THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial
THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial
THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial
THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial
of users abandon an app after having
JUST ONE bad experience.
24%
THE IMPORTANCE OF USER VALIDATION
of users visit an app less
than 10 times.63%
THE IMPORTANCE OF USER VALIDATION
THE IMPORTANCE OF USER VALIDATION
Most user experience issues
aren’t identified until after a
release.
THE IMPORTANCE OF USER VALIDATION
Validation is always the way to go
A
字
THE IMPORTANCE OF USER VALIDATION
User
Validation
THE IMPORTANCE OF USER VALIDATION
User Validation
Identify real needs
THE IMPORTANCE OF USER VALIDATION
User Validation
Identify real needs
Identify what’s wrong or
missing
THE IMPORTANCE OF USER VALIDATION
User Validation
Identify real needs
Identify what’s wrong or
missing
Save time, money and
effort
WHAT IS RAPID PROTOTYPING?
Rapid Prototyping offers you an
easy and efficient way to gather
valuable insights
What is Rapid Prototyping?
A methodology used during the
early stages of the product
development process for testing
new ideas faster
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
Build The Prototype
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
Build The Prototype Test The Prototype
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
Build The Prototype Test The Prototype Interpret Feedback
● Define the scope of what you
want to validate
First things first
1- Build the prototype
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Scope: Baggage Selection
Analyze
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
● Define the fidelity of your prototypes
Types of prototypes
Paper Prototypes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
Wireframe Prototypes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
Analyze
High Fidelity Mockups
Prototypes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
Analyze
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
1. Display important information
2. Correct position
3. Use different colors to show the
user interactive items
Analyze
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
1. Display important information
2. Correct position
3. Use different colors to show the
user interactive items
Analyze
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
1. Display important information
2. Correct position
3. Use different colors to show the
user interactive items
● To get accurate & valuable
feedback
Gather the right users
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the prototype
● Recruit from five to seven
participants
● Avoid Family and Friends
Recommendations
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the Prototype
a) Gather the right users
● Validate your app with Interviews or
Usability Testings
Feedback sessions
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the prototype
● Create a short script
● Always ask WHY
● Take as many notes as you can
Recommendations
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the Prototype
b) Feedback Sessions
● Find patterns in the information
Gather all your notes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
3- Interpret feedback
● Find patterns
● Don't take the feedback
literally
Recommendations
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
3- Interpret feedback
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
3- Interpret feedback
Departure?
Arrival?
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
When is it time to stop validating?
TAKEAWAYS:
Rapid
Prototyping
Travel Apps
1. Create Quick Prototypes
2. Listen to what users have to say
3. Improve your prototype
and test again
4. Don’t be afraid to fail
Pedro Duarte
pduarte@nearsoft.com
Want to know more? Contact us!
Thanks!
Miguel Medina
mmedina@nearsoft.com
@MiiguelMediina
ux.nearsoft.com

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How to validate your products swiftly with rapid prototyping slides

  • 1. July, 2017 Using Rapid Prototyping to validate your travel app
  • 2. PRESENTER Pedro Duarte Web Developer at Nearsoft PRESENTER Miguel Medina UX /UI Designer at Nearsoft @MiiguelMediina HOST Jorge Symonds Content Creator @jorgepistola
  • 3. +
  • 5. Agenda 1. What is user validation? 2. Why Rapid Prototyping can help your travel app 3. Easy steps to validate fast 4. Takeaways 5. Q & A #NearsoftUXwebinar
  • 6. THE IMPORTANCE OF USER VALIDATION Validation before building is crucial
  • 7. THE IMPORTANCE OF USER VALIDATION Validation before building is crucial
  • 8. THE IMPORTANCE OF USER VALIDATION Validation before building is crucial
  • 9. THE IMPORTANCE OF USER VALIDATION Validation before building is crucial
  • 10. of users abandon an app after having JUST ONE bad experience. 24% THE IMPORTANCE OF USER VALIDATION
  • 11. of users visit an app less than 10 times.63% THE IMPORTANCE OF USER VALIDATION
  • 12. THE IMPORTANCE OF USER VALIDATION Most user experience issues aren’t identified until after a release.
  • 13. THE IMPORTANCE OF USER VALIDATION Validation is always the way to go A 字
  • 14. THE IMPORTANCE OF USER VALIDATION User Validation
  • 15. THE IMPORTANCE OF USER VALIDATION User Validation Identify real needs
  • 16. THE IMPORTANCE OF USER VALIDATION User Validation Identify real needs Identify what’s wrong or missing
  • 17. THE IMPORTANCE OF USER VALIDATION User Validation Identify real needs Identify what’s wrong or missing Save time, money and effort
  • 18. WHAT IS RAPID PROTOTYPING? Rapid Prototyping offers you an easy and efficient way to gather valuable insights
  • 19. What is Rapid Prototyping? A methodology used during the early stages of the product development process for testing new ideas faster
  • 20. USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP Steps to Rapid Prototyping
  • 21. USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP Steps to Rapid Prototyping Build The Prototype
  • 22. USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP Steps to Rapid Prototyping Build The Prototype Test The Prototype
  • 23. USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP Steps to Rapid Prototyping Build The Prototype Test The Prototype Interpret Feedback
  • 24. ● Define the scope of what you want to validate First things first 1- Build the prototype USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
  • 25. 1- Build the prototype USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP Scope: Baggage Selection
  • 26. Analyze USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 1- Build the prototype ● Define the fidelity of your prototypes Types of prototypes
  • 27. Paper Prototypes USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 1- Build the prototype
  • 28. Wireframe Prototypes USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 1- Build the prototype
  • 29. Analyze High Fidelity Mockups Prototypes USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 1- Build the prototype
  • 30. Analyze USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 1- Build the prototype 1. Display important information 2. Correct position 3. Use different colors to show the user interactive items
  • 31. Analyze USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 1- Build the prototype 1. Display important information 2. Correct position 3. Use different colors to show the user interactive items
  • 32. Analyze USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 1- Build the prototype 1. Display important information 2. Correct position 3. Use different colors to show the user interactive items
  • 33. ● To get accurate & valuable feedback Gather the right users USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 2- Test the prototype
  • 34. ● Recruit from five to seven participants ● Avoid Family and Friends Recommendations USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 2- Test the Prototype a) Gather the right users
  • 35. ● Validate your app with Interviews or Usability Testings Feedback sessions USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 2- Test the prototype
  • 36. ● Create a short script ● Always ask WHY ● Take as many notes as you can Recommendations USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 2- Test the Prototype b) Feedback Sessions
  • 37. ● Find patterns in the information Gather all your notes USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 3- Interpret feedback
  • 38. ● Find patterns ● Don't take the feedback literally Recommendations USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 3- Interpret feedback
  • 39. USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP 3- Interpret feedback Departure? Arrival?
  • 40. USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP When is it time to stop validating?
  • 41. TAKEAWAYS: Rapid Prototyping Travel Apps 1. Create Quick Prototypes 2. Listen to what users have to say 3. Improve your prototype and test again 4. Don’t be afraid to fail
  • 42. Pedro Duarte pduarte@nearsoft.com Want to know more? Contact us! Thanks! Miguel Medina mmedina@nearsoft.com @MiiguelMediina ux.nearsoft.com