How to Build a 5-star App
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The document outlines the process for building a 5-star mobile app, including discovery, product development, and performance phases. Discovery involves understanding user needs, validating the product, and prototyping. Product development requires prioritizing features, following good engineering practices, testing on devices, and getting user feedback. Performance preparation includes analytics, marketing, beta testing, support, and measuring engagement after launch. The goal is to iterate based on insights to continuously improve the app experience.
How to Build a 5-star App
- 1. How to Build a 5 Star App
- 2. THE MOBILE APP LIFECYCLE DISCOVERY PRODUCT PERFORMANCE
- 3. DISCOVERY You need to get ready to build your five-star app before spending money on it. Understand true product value on mobile What makes a great mobile app? Validate your product and design
- 4. DO I NEED MOBILE? Insight From Sensors Quick Reward Flow Defend Your Brand New Channels and Interactions
- 5. CONTEXT DRIVES ENGAGEMENT Match content to fit people’s daily lives Capture data to form personalized experiences Use data to perfect content offerings
- 6. BEHAVIOR IS CHANGING Mass adoption of cloud & social Increased data adoption and speeds Multi screen ownership Comfort with regular transactions
- 8. WHAT MAKES A GREAT APP?
- 9. GOOD ENOUGH IS NOT GOOD ENOUGH! Re-think your minimum viable product. Exceed your users’ expectations.
- 10. Don’t do them (yet). Focus on your core experience. “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” NICE FEATURES?
- 11. Build the right features, with the right services, on the right devices, for the right people. WHO IS YOUR LAUNCH CUSTOMER?
- 12. WHAT ARE YOUR TARGET DEVICES?
- 13. DESIGN AND PROTOTYPING Where do you go from here?
- 14. GO LOW FIDELITY Paper is your cheapest option
- 15. SEE YOUR DESIGNS LIVE ON DEVICE Build and design to your form factors as you’re doing the work
- 16. USE YOUR PROTOTYPE Does your app flow work? Are your core features accessible?
- 17. MAKE IT PRETTY Use platform features to build amazing UI
- 18. DESIGN FOR THE PLATFORM
- 19. SHOW AND TELL Before you write a line of code, get this feedback.
- 20. DISCOVERY SUMMARY A process that builds a strategy roadmap to set your design, business, and engineering goals. What is Discovery?
- 21. PRODUCT How to create a development culture to ship five-star apps: Deconstructing mobile myths Mobile development insights How to ship
- 22. RUTHLESS PRIORITIZATION Need a product owner/manager to cut, cut, cut! Management can’t just throw features over the wall.
- 23. FOLLOW GOOD ENGINEERING PRACTICES Know your platform Write clean code Make it “just work”
- 24. LATENCY KILLS IN ALL WAYS Connectivity kills the user experience Slow performance kills the user experience Bad design kills the user experience
- 25. BUILD AND TEST ON DEVICE Can you do your own QA?
- 26. GET BRUTAL AND HONEST FEEDBACK Just like during discovery, you need to get feedback to focus on shipping.
- 27. PRODUCT SUMMARY Just like during discovery, you need to get feedback to focus on shipping. Ruthless Prioritization Running the products on device Shipping weekly builds Close the feedback loop
- 28. PERFORMANCE Prepare for the future: Getting ready for launch Measuring your success Launching and sustaining momentum
- 29. BETA TEST Just like Discovery, feedback is crucial
- 30. Make it easy for users to reach out directly to you. SUPPORT YOUR USERS
- 31. Listen to user feedback, and take it seriously. SUPPORT YOUR USERS Send your feedback directly!
- 32. This is done at the tail end of the “Product” phase. Analytics, event tracking, deep-linking, etc. ARM YOUR APP BEFORE LAUNCH
- 33. Good Store Ranking CONQUER STORE RANKINGS = Better Distribution Engagement Reward
- 34. START YOUR MARKETING ENGINES What channels are used for distribution?
- 35. LAUNCHING IN 10, 9, 8… All media should be delivering one message: DOWNLOAD NOW!
- 36. MEASURING ENGAGEMENT BY THE MINUTE Usually 1-6 minutes a day.
- 37. GROWTH ON MOBILE IS ABOUT REACH Measure daily active users, since mobile is not about # of features.
- 38. METRICS TO CARE ABOUT All media should be delivering one message: Distribution Engagement Reward (#reviews, #conversions, happiness)
- 39. MEASUREMENT TOOLS ANALYTICS CRASH REPORTING TRACKING INSTALLS
- 40. PERFORMANCE SUMMARY GET READY TO LAUNCH Marketing, support, beta testing, analytics ONE MESSAGE. ALL CHANNELS: “Download now!” MEASURE DISTRIBUTION, ENGAGEMENT AND REWARD TURN INSIGHT INTO FEEDBACK, ITERATE
- 41. THE MOBILE APP LIFECYCLE DISCOVERY PRODUCT PERFORMANCE